Presentation by Sky Sports at Digital Sports London event, looking at their multi-platform approach to Transfer Deadline Day in August 2013.

1. Sky Sports Digital Media
2013 FIA World Championship

2. 2
1
MORNING AFTERNOON EVENINGBREAKFAST LATE NIGHT
The destination of choice for UK sports fans:
CHANNEL
MOTIVATION
What have I
missed?
What is
happening
today?
What’s live now?
What can I share?
What’s on?
What’s the
score ?
Wrap up

3. Seamless coverage Fastest scores
& news
Creating the digital destination of choice
More opportunities to
watch
Flexible platform

4. 4
More opportunities to watch
• 3.1m users
• 16m viewing sessions - Ashes
• 350k watching Real Madrid v
Man Utd
• A new audience

5. 5
Innovation and choice

6. First for breaking news &
scores

7. Seamless coverage: Deadline
Day

8. 8

9. 9
Deadline Day in numbers
120
The number of reporters and
cameraman waiting to break
the big stories on SSN
6.9 million
The number of unique visitors
to Sky Sports Digital
Platforms on Sept 2nd
800,000
The number of streams of
SSN Radio online and
through our apps
518,000
Views of Grabyo content
across platforms on the day
174,000
The number of Sky Sports
audio clips played in
Soundcloud on deadline day
44%
Increase of traffic to
skysports.com from the
previous August Deadline
Day
70%
The percentage of people
using mobile platforms
during our peak audience
times (10pm -11pm)
158,000
The number of people who
clicked into Sky content
from on our Facebook page
194,000
The number of mentions
@SkySportsNews received
between 6am and midnight

10. 10
0ver 3.6 million unique
users on Deadline Day
on mobile web and
apps
Audience peaked on
the iPad app between
9pm and 10pm
Mobile specific
content, particularly
for the iPad with
infographics
60% of the mobile
traffic came between
3pm and midnight
Wherever you were...

11. 11
Our hub for transfer news
Transfer Clockwatch
• The most popular web story
on ss.com from August
onwards
• Video, audio, imagery, social
and the latest news in a one
stop shop.
Transfer Debate
• Rolling debate on the days
events as they happened
• More interactive than the
clockwatch
Transfer Centre
• Bespoke video show
produced from
August, including SSN
talent
• Over a million views from
August 1st

12. 12
Social Media
• 192,256 mentions of
@SkySportsNews
• 139,116 uses of #SkyDeadlineDay
• 158,000 clicks on content via FB
• 4.9% conversion of FB Reach
• Average of 18% of external traffic
to ss.com coming from Social
Media

13. 13
Real Time Video
• 32 videos
• 515,000 views on the
day
• A further 15,000 views
afterwards
• Ozil signs received over
60,000 views
• Average of 17k per
video

14. 14
Conclusions…
• The shift to mobile is
accelerating…
• Live/Real Time are increasingly
the major traffic drivers.
• Social Media continues to drive
more people to our platforms
than ever before.
• A cross platform approach brings
increasing loyalty.
• Our audience moves across the
day, make sure you move with
them.