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Sky Sports Digital Media
2013 FIA World Championship
2
1
MORNING AFTERNOON EVENINGBREAKFAST LATE NIGHT
The destination of choice for UK sports fans:
CHANNEL
MOTIVATION
What ha...
Seamless coverage Fastest scores
& news
Creating the digital destination of choice
More opportunities to
watch
Flexible pl...
4
More opportunities to watch
• 3.1m users
• 16m viewing sessions - Ashes
• 350k watching Real Madrid v
Man Utd
• A new au...
5
Innovation and choice
First for breaking news &
scores
Seamless coverage: Deadline
Day
8
9
Deadline Day in numbers
120
The number of reporters and
cameraman waiting to break
the big stories on SSN
6.9 million
Th...
10
0ver 3.6 million unique
users on Deadline Day
on mobile web and
apps
Audience peaked on
the iPad app between
9pm and 10...
11
Our hub for transfer news
Transfer Clockwatch
• The most popular web story
on ss.com from August
onwards
• Video, audio...
12
Social Media
• 192,256 mentions of
@SkySportsNews
• 139,116 uses of #SkyDeadlineDay
• 158,000 clicks on content via FB
...
13
Real Time Video
• 32 videos
• 515,000 views on the
day
• A further 15,000 views
afterwards
• Ozil signs received over
6...
14
Conclusions…
• The shift to mobile is
accelerating…
• Live/Real Time are increasingly
the major traffic drivers.
• Soci...
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SkySports Transfer Deadline Day

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Presentation by Sky Sports at Digital Sports London event, looking at their multi-platform approach to Transfer Deadline Day in August 2013.

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SkySports Transfer Deadline Day

  1. 1. Sky Sports Digital Media 2013 FIA World Championship
  2. 2. 2 1 MORNING AFTERNOON EVENINGBREAKFAST LATE NIGHT The destination of choice for UK sports fans: CHANNEL MOTIVATION What have I missed? What is happening today? What’s live now? What can I share? What’s on? What’s the score ? Wrap up
  3. 3. Seamless coverage Fastest scores & news Creating the digital destination of choice More opportunities to watch Flexible platform
  4. 4. 4 More opportunities to watch • 3.1m users • 16m viewing sessions - Ashes • 350k watching Real Madrid v Man Utd • A new audience
  5. 5. 5 Innovation and choice
  6. 6. First for breaking news & scores
  7. 7. Seamless coverage: Deadline Day
  8. 8. 8
  9. 9. 9 Deadline Day in numbers 120 The number of reporters and cameraman waiting to break the big stories on SSN 6.9 million The number of unique visitors to Sky Sports Digital Platforms on Sept 2nd 800,000 The number of streams of SSN Radio online and through our apps 518,000 Views of Grabyo content across platforms on the day 174,000 The number of Sky Sports audio clips played in Soundcloud on deadline day 44% Increase of traffic to skysports.com from the previous August Deadline Day 70% The percentage of people using mobile platforms during our peak audience times (10pm -11pm) 158,000 The number of people who clicked into Sky content from on our Facebook page 194,000 The number of mentions @SkySportsNews received between 6am and midnight
  10. 10. 10 0ver 3.6 million unique users on Deadline Day on mobile web and apps Audience peaked on the iPad app between 9pm and 10pm Mobile specific content, particularly for the iPad with infographics 60% of the mobile traffic came between 3pm and midnight Wherever you were...
  11. 11. 11 Our hub for transfer news Transfer Clockwatch • The most popular web story on ss.com from August onwards • Video, audio, imagery, social and the latest news in a one stop shop. Transfer Debate • Rolling debate on the days events as they happened • More interactive than the clockwatch Transfer Centre • Bespoke video show produced from August, including SSN talent • Over a million views from August 1st
  12. 12. 12 Social Media • 192,256 mentions of @SkySportsNews • 139,116 uses of #SkyDeadlineDay • 158,000 clicks on content via FB • 4.9% conversion of FB Reach • Average of 18% of external traffic to ss.com coming from Social Media
  13. 13. 13 Real Time Video • 32 videos • 515,000 views on the day • A further 15,000 views afterwards • Ozil signs received over 60,000 views • Average of 17k per video
  14. 14. 14 Conclusions… • The shift to mobile is accelerating… • Live/Real Time are increasingly the major traffic drivers. • Social Media continues to drive more people to our platforms than ever before. • A cross platform approach brings increasing loyalty. • Our audience moves across the day, make sure you move with them.

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