Promoting Sport Presentation - Dec 2010

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Promoting Sport Presentation - Dec 2010

  1. 1. Promoting Sport<br />Social Media – New Opportunity or the Devil’s Work?<br />
  2. 2. Who Are We?<br />Dan McLaren<br />Social Media Manager – Carat Digital<br /> Founder & Writer – UK Sports Network<br />Daren Forsyth<br />Chief Marketing Officer – TAG I.D.<br /> Former Director of Innovation & New Media - Media Trust<br />
  3. 3.
  4. 4. <ul><li> Spreading word about your sport
  5. 5. Build database
  6. 6. Alter image
  7. 7. Commercialisation</li></ul>And much more...<br />Key Questions<br />What are your organisations goals?<br />And how can social media help?<br />
  8. 8. Doing Something Different<br />1.8m views on YouTube!<br />
  9. 9. NBA – total reach on Facebook + Twitter = 54m+<br />
  10. 10. “It is your job as international players to promote the game and be the best you can for the game. <br />And if we can use social networks, if that brings people closer to the game, brings people through the gates to play, then that’s what it is all about….”<br />
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  12. 12. THREATS<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17. Why Would Anyone ‘Like’ A Governing Body?<br />
  18. 18.
  19. 19.
  20. 20. Why?<br />Window into their world<br />Spread word about your sport and raise profile<br />Create content<br />Sponsorship Opportunities<br />Extend career <br />First steps into media career<br />Charity work<br />Sell tickets<br />
  21. 21. How You Can Help<br />Education / Training<br />Competition prizes<br />Link to their pages<br />RT their messages<br />Provide support<br />
  22. 22. Who Does It Well?<br />

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