The Social Media Amateur - Bill Boorman

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Bill Boorman's opening talk at Social Media & Sport Summit in London on 15 July 2010.

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The Social Media Amateur - Bill Boorman

  1. 1. The Social Media Amateur @BillBoorman
  2. 2. I hang out in <ul><li>Twitter: @BillBoorman </li></ul><ul><li>Facebook: </li></ul><ul><li>LinkedIn </li></ul><ul><li>Xing </li></ul><ul><li>Wordpress: Recruiting Unblog </li></ul><ul><li>YouTube </li></ul><ul><li>Blogtalk Radio </li></ul><ul><li>#Tru – Recruiting Unblog </li></ul>
  3. 3. The 8 Big Questions <ul><li>Will social media kill traditional marketing? </li></ul><ul><li>Is print dead? </li></ul><ul><li>Do bloggers have credibility? </li></ul><ul><li>Will twitter go the same way as Myspace? </li></ul><ul><li>Do people talk business on Facebook? </li></ul><ul><li>Will LinkedIn work for sports clubs? </li></ul><ul><li>Do people connect with brands? </li></ul><ul><li>Can you really make money from social? </li></ul>
  4. 4. The 8 Big answers <ul><li>No </li></ul><ul><li>Not yet </li></ul><ul><li>Yes </li></ul><ul><li>No </li></ul><ul><li>Yes </li></ul><ul><li>Yes </li></ul><ul><li>Yes </li></ul><ul><li>Yes </li></ul>
  5. 5. Why me?
  6. 6. Why Me <ul><li>5 #tru events </li></ul><ul><li>7 more planned </li></ul><ul><li>#trulondon </li></ul><ul><li>170 attendees </li></ul><ul><li>8 week lead time </li></ul><ul><li>11 countries </li></ul><ul><li>£35,000 in sponsorship </li></ul><ul><li>Placed 6 th On-line Influencer for Recruiting Worldwide </li></ul>
  7. 7. £0 spent on marketing!
  8. 8. What is Social Media? A person to person conversation with 1000’s listening in
  9. 9. The Biggest Pub in the Universe
  10. 10. Traditional Marketing is Broadcast
  11. 11. Social Media is Person to Person
  12. 12. Time Allocation: 60% Replying 30% Listening 10% New Content Stolen from Chris Brogan: Trust Agents
  13. 13. The Benefit You Have is That You Already Have Brand advocates
  14. 14. Make Friends, Acknowledge & Help Your Brand Advocates
  15. 15. Influence is more important than Advertising I.M.O.
  16. 16. The Channels Explained
  17. 17. Linked In <ul><li>Interactive and highly searchable list of contacts </li></ul><ul><li>Groups </li></ul><ul><li>Questions and Answers </li></ul><ul><li>E-mail Contact </li></ul><ul><li>Applications </li></ul><ul><li>The Business Place </li></ul>
  18. 18. Potential Reach: 59,244 Marketing Managers within 100 Miles of Northampton
  19. 19. LinkedIn <ul><li>100% Profile </li></ul><ul><li>Business Profile </li></ul><ul><li>BoxNet Application </li></ul><ul><li>Twitter Application </li></ul><ul><li>Embed Video </li></ul><ul><li>Slide Share </li></ul><ul><li>50 Groups </li></ul><ul><li>RSS Q & A </li></ul>
  20. 20. FaceBook <ul><li>22,988,560 UK Profiles </li></ul><ul><li>Profile </li></ul><ul><li>Fan Page </li></ul><ul><li>Friend </li></ul><ul><li>Regular Updates </li></ul><ul><li>Shares </li></ul><ul><li>Likes </li></ul>
  21. 21. FaceBook Ad Stats <ul><li>827,500 list Liverpool F.C. in interests (UK) </li></ul><ul><li>3,100 list Carlisle Utd </li></ul><ul><li>267,220 list Cricket </li></ul><ul><li>80 list Bristol motor Speedway </li></ul><ul><li>3,380 list Ipswich Town </li></ul>
  22. 22. FaceBook Ads <ul><li>Create Fan Page (Destination) </li></ul><ul><li>Regular Content Update </li></ul><ul><li>Shared Admin </li></ul><ul><li>Create Events </li></ul><ul><li>Targeted Ad links </li></ul><ul><li>Pay by Click Through </li></ul><ul><li>Less than 50% of Google Ad-Words </li></ul><ul><li>FB-140 Application </li></ul><ul><li>Birthdays: Hashlove </li></ul>
  23. 23. Twitter <ul><li>140 character conversation </li></ul><ul><li>Follow & 50% follow back </li></ul><ul><li>#’s </li></ul><ul><li>Instant Communities </li></ul><ul><li>Daily Conversation </li></ul><ul><li>Listening Tools </li></ul><ul><li>R.T.’s </li></ul><ul><li>Google Indexed </li></ul><ul><li>Massive Reach </li></ul>
  24. 24. YouTube <ul><li>Best to be Amateur </li></ul><ul><li>Flip Cam reporters? </li></ul><ul><li>High Google Ranking through Tagging </li></ul><ul><li>Video is viral </li></ul><ul><li>Easy to distribute </li></ul><ul><li>You Tube Channel </li></ul><ul><li>Easy Subscription </li></ul>
  25. 25. Blog’s <ul><li>The Landing Page </li></ul><ul><li>Great S.E.O. </li></ul><ul><li>Not Advertising or a Brochure </li></ul><ul><li>Set up a Blog Squad </li></ul><ul><li>More influential than Press (Fashion) </li></ul><ul><li>Give Access & Incentive </li></ul><ul><li>People Believe Bloggers! </li></ul>
  26. 26. Going mobile <ul><li>1 billion I-Phone Apps Downloaded </li></ul><ul><li>200,000 at the Store </li></ul><ul><li>73% of Internet sign Up’s mobile </li></ul><ul><li>Web compatibility </li></ul><ul><li>Don’t forget Android </li></ul><ul><li>Easy Distribution </li></ul><ul><li>4 – Square & the Mayors </li></ul>
  27. 27. Build The Network First
  28. 28. Listen & Engage
  29. 29. Talk First & Sell Last
  30. 30. Your Questions

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