AIESEC in Austria Youth Talent Recruitment Campaign 13/14

782 views

Published on

AIESEC in Austria Youth Talent Recruitment Campaign 13/14

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
782
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

AIESEC in Austria Youth Talent Recruitment Campaign 13/14

  1. 1. Promotion Campaign 13/14
  2. 2. Is all about building our Branding
  3. 3. LC DEVELOPMENT TALENT MANAGEMENT PR & MARKETING
  4. 4. CAMPAIGN LC DEVELOPMENT + MARKETING SELECTION TALENT MANAGEMENT
  5. 5. PUBLIC RELATIONS & MARKETING LC DEVELOPMENT TALENT MANAGEMENT
  6. 6. Expectations • COMMUNICATE with one another • Approach others for any questions, ideas, feedback. • Work, Work, Work and more Work! Expect to work your ASS OF!!! • Always be on the Offensive – think ahead • Attend the meetings • MOTIVATE and SUPPORT each other. • Recruitment finishes on the way home from LIC!
  7. 7. Recruitment Flow Research Planning Preparation Education Implementation
  8. 8. Channels TOTAL Friends (word of mouth) AIESEC Presentation during my class AIESEC Info Stand Facebook Website (aiesec.at) Poster Other Flyer AIESEC Info Evening AIESEC Newsletter Professors 569 153 101 67 67 53 32 31 29 22 7 7 % 26.89 17.75 11.78 11.78 9.31 5.62 5.45 5.10 3.87 1.23 1.23
  9. 9. TARGET
  10. 10. Strategy INFO EVENINGS
  11. 11. # of Applications Per Channel TOTAL Friends (word of mouth) AIESEC Presentation during my class AIESEC Info Stand Facebook Website (aiesec.at) Poster Other Flyer AIESEC Info Evening AIESEC Newsletter Professors 30 8 5 4 4 3 2 2 2 1 0 0 50 13 9 6 6 5 3 3 3 2 1 1 70 19 12 8 8 7 4 4 4 3 1 1 100 27 18 12 12 9 6 5 5 4 1 1
  12. 12. Psychology Education (Pedagogie) BWL, iBWL Social sciences Communication IT BWL, iBWL Economics Political science BWL, iBWL Economics, Business Informatics, IT CR, iGIP OGX, TM, Fin, Comm CR Projects, iGCDP, LC Projects
  13. 13. It is KEY that we all know how to present AIESEC
  14. 14. The Message
  15. 15. Is ALL about the AIESEC Essence
  16. 16. We Believe... We Believe... We Believe... We Believe...
  17. 17. ¿Por qué?
  18. 18. People buy your product not because of What you do but because of Why you do it!
  19. 19. Why What How
  20. 20. What?
  21. 21. WHAT IS is tool AIESEC? AIESEC develop ayourself designed to that you use to both personally and professionally while you are doing your university studies. We are not an exchange organization, we are a leadership development organization, exchange is just one of the many ways we develop ourselves and others.
  22. 22. Membership International Exchange WHAT AIESEC ACTUALLY DOES.
  23. 23. Why?
  24. 24. Annual Report Generation Y and the Workspace BY Johnson Controls, 2010 • Opportunities For Learning • Work Colleagues • Quality of Life • Meaningful Work
  25. 25. Energy Crisis Leadership Crisis Post-democracy Religious wars Growing difference between the Rich and the Poor WITH WHICH Challenges MUST TODAY’S SOCIETY DEAL WITH? Climate Change Educational System Social Security Monetary System Resources becoming scarce Weaken Moral Values
  26. 26. Peace & Fulfillment of Humankind‘s Potential.
  27. 27. THE RELEVANCE OF AIESEC IS NOT ON DIRECTLY SOLVING THESE PROBLEMES It is through the development of future Responsible Leaders who can create with their impact, the positive changes that our society needs.
  28. 28. How?
  29. 29. PR & Marketing Human Resources Finance Each AIESEC Committee is modeled as a Company Corporate Relations International Exchange Area
  30. 30. The Message Our development is done locally through the Youth Talent Program, for which you can choose and area to focus and it is divided through different vertical levels that you can do within the organization. Development and Develop!!!
  31. 31. Psychology Education (Pedagogie) BWL, iBWL Social sciences Communication IT BWL, iBWL Economics Political science BWL, iBWL Economics, Business Informatics, IT CR, iGIP OGX, TM, Fin, Comm CR Projects, iGCDP, LC Projects
  32. 32. Annual Report Generation Y and the Workspace BY Johnson Controls, 2010 • Opportunities For Learning • Work Colleagues • Quality of Life • Meaningful Work
  33. 33. They & Youth Talent SALES
  34. 34. They & Youth Talent PROJECT MANAGEMENT
  35. 35. They & Youth Talent BUSINESS
  36. 36. We are not a 1 semester organization
  37. 37. Just like University Bachelor Degree Professional 3rd Year 2nd Year 1st Year STEOP
  38. 38. National Position Executive Board Team Leader (SUBTEAM or PROJECT) Team Member (SALES, MARKETING, CR, etc.) 1-2 Semester 1-2 Semester 1 Year
  39. 39. National Position Executive Board 1 Year Team Leader (SUBTEAM o. PROJECT) Team Member (Conference, promo campaigns) 1-2 Semester 1-2 Semester OCP
  40. 40. AIESEC International National Position Executive Board Team Leader (SUBTEAM or PROJECT) Team Member 1-2 Semester 1-2 Semester 1 Year
  41. 41. Setting right expectations Clear understand of how our organization functions Retention rate increases All this results in Higher engagement and Commitment Increase in efficiency rate Local Committee Growth
  42. 42. Delight and Showcase
  43. 43. Let‘s go out there and give others the opportunity to develop themselves
  44. 44. Muchas Gracias!

×