2. Age of Our Target Audience.
• Aimed at 15+, because the main character in
the film is a teenager and audiences tend to
enjoy being able to relate to the characters.
• This sense of familiarity with the
characters will appeal to our target
audience and draw them to our film.
• Aspects like the blog in our opening
sequence, helps attract our target
audience as this is something many
young people use and are familiar with.
3. Age of Our Target Audience.
• The fast pace action in the film wont appeal to someone
of an older generation who is not as active as a younger
person.
4. Gender of Our Target Audience.
• We are not aiming our film idea at a specific gender.
• This is because our film idea is appealing to both genders
as our character is not based on specific stereotypes of a
gender.
5. Location.
• We decided to set the opening sequence inside a bedroom.
• Our reason for doing this was so that we could use typical
teenage surroundings in order to appeal to our young target
audience.
. Art-deco
. Posters
. TV
. CDs
6. Social Class of Our Target Audience.
• Our idea is aimed at working class to middle class, as this
is the character’s class also.
• This will attract our target audience because they can
identify with the character.
• This would be because it is important for the audience to
relate to our character, especially with horrors and
thrillers.
7. Ethnicity/nationality.
• We did not aim it at a specific ethic group.
• We did however aim it at Western parts of the world as
they’d be able to relate to it more.
8. Lifestyle and Hobbies.
• Lifestyle: The movie itself is quite slow pace but this
doesn’t take away from it’s excitement.
• Therefore our target audience would be people who
lead an active life and enjoy trills and sitting on the edge
of their seat whilst watching a movie.
• The mystery and enigma throughout our film will appeal
to those who are adventurous which is our target
audience.
• Hobbies: Those who seek thrills and adrenaline.
• Perhaps people who enjoy going to theme parks
and on roller coasters.
9. How They Relate to Our Idea.
• The Idea:
• Our target audience will be interested in our idea because
it is thrilling and exciting and creates mystery (the history
behind the house and the ghost).
• This will intrigue our audience, because they will want to
find out more as only pieces of information are revealed in
the opening sequence through the character’s blog.
• The unexplained paranormal events
that take place will interest people
who regularly watch thrillers.
10. The Form.
• Form:
• We used very creepy slow tension building music in some parts then
fast pace dramatic music to create excitement and lead to a climax.
• This will interest our audience because the people we are aiming our
film at thrill seekers.
• We also want to use quick cutaways to create excitement and build
up tension for the audience. E.g. Hand-held camera to real camera.
• However will we also used smooth camera movements to build up
tension which lead up to the climax at the end.
• This will attract our target audience as it creates excitement which
will appeal to regular thrill seekers.
13. Conventions.
• Conventions: We are targeting our film at an audience
who regularly watch horrors and thrillers with conventions
such as terror and supernatural encounters.
• We will intrigue people who enjoy being frightened by
films.
• We will include ghosts and spirits in order to attract an
audience who are interested in supernatural happenings
and life after death. (Ghost girl).
• We want to satisfy their interest in paranormal activities by
including spirits and weird unexplained events such as the
TV switching on by itself.
