2. Annotations
• ~~~~~~~~~~~~~= awkward wording/expression / reword
• / = expand/give example
• ? = don’t understand
• // = new paragraph
• 1 tick = good point
• 2 ticks = excellent point
3. Average
25-30/50
2 B’s
A few C’s
Some D’s
Some E’s
Few U’s
Generally, they were ‘ok’ leaning towards ‘poor’ end…..
4. WWW
1. Choosing suitable texts for certain theories
2. General good understanding of the features/theories
3. Mostly good range in platforms/texts
4. The better responses were about:
-Focault/panopticanisation (CBB/I’m a Celeb/Periscope/FB/snapchat)
-Nothing new/nothing original (Jameson) and ‘Everything is a remix’ (Ferguson)
-Deadpool (although needs development)
-
One off’s:
-1 person wrote about the future of facebook with VR which was great!
-1 person = NNNO = counterarguments with Ferguson and ‘creativity requires influence’ and discussed that the most integral
advances in technology were developed because of ‘remixing’ (such as smart phones or computers) - this could link with so much
other media…
5. EBI/targets
1. Pay attention to the question (Evaluate the theories – this means assess/critique/weigh/value)
2. Issues/debates – not many did this? (it ties in with the question)
3. Link in other pomo features (intertextuality………….dystopianism………..self-reflexivity)
4. Adverts was generally poor (dove/this girl can)
5. Generally, hyperreality was not strong (the ones who did Oculus Rift were better)
6. Pomodality was probably the worst – I’d avoid unless extremely confident (I’d say no one is based on responses)
7. Don’t jump around in points – keep it focused (PEAL)
8. Focault
1. Explain context of theory (how he developed it)
2. Remember that POWER is a part of this (and remember the 3 types of power)
3. Apply to a range of media platforms (Reality TV/social media)
9. Zizek = was mixed but starbucks not great example (it should be what you read in article (‘sex doesn’t sell – activism does)
1. Why does activism ‘sell’ (consider current context)
10. Better texts I would have liked to have seen (which are very ‘rich’)
1. VR (Oculus Rift perhaps)
2. VR (New facebook app)
3. BLACK MIRROR
4. SNAPCHAT (inc glasses)
5. SUBVERSION AND DEADPOOL (but considering the feedback I gave before)
6. Let’s practice…..
• Evaluate postmodern theories.
• Firstly, review the article ‘Sex doesn’t sell, activism does’
ZIZEK
• P: Theory is ‘_________________________________’
• E: Media texts:
• A: Analyse/explain:
• L: evaluation (issues/debates):
7. You said….
ZIZEK
• P: Theory is ‘institutions who guilt audiences into consumption’
• E: Media texts: Kenco coffee advert, Dove real beauty campaign, Unforgettable,
#deleteuber, Airbnb’s campaign…Pepsi advert with Kendall Jenner
https://www.youtube.com/watch?v=AfCiV6ysngU , ALS ice bucket challenge.
• A: Analyse/explain: ‘companies trying to outdo each other with major acts of generosity
(and they are never anonymous’…..”our activism is currently mediated by brands’
….’brands allowing people to pat themselves on the back without them having to
personally sacrifice anything’ …..’brands are being good from bottom on hearts – theyre
run by smart people who know being ‘good’ sells products’….
• L: evaluation (issues/debates): it’s not true activism – it’s washing it down the
purpose/need/cause for being activism…..BUT people see past it – pepsi pulled the
advert….BUT people still buy into this sort of thing…….you don’t know where the money
is going……(people lose sight of the real/true matters)
