This document provides an overview of key film industry terms and concepts that may appear on an exam, including the three main stages of film production, distribution, and exhibition. It discusses mainstream Hollywood films produced by major conglomerates compared to independent films. Specific films mentioned include Skyfall, Thor 2, and My Brother the Devil. The document also lists institutions, technologies, marketing strategies, and other concepts relevant to understanding the contemporary film industry.

1. AS SectionB revisionKeyterms quiz
1. The filmstage/processesare:
1) ___________________
2) ____________________ (whichincludes__________________ whichcan include exchange)
3) ____________________ (whichincludesexchange)
2. There are 3 typesof exchange:
1) _________ to __________ 2) _________ to __________ 3) _________ to __________
3. The topicsthat couldcome upin examare:
1) ____________________ technology 2) technological __________________
3) _________________ (which means growth/explanation) of ___________________
4) ______________ and _____________ ____________ ___________________
5) _______________________ 6) __________ and ____________ audiences (but any question youdiscuss these!)
4. No matterwhatquestionyougetyouwill alwaysdiscuss________________ and __________________.
5. No matterwhatquestionyougetyouMUST compare and contrast __________________ filmsagainst
_______________ films. Youmay evenwishtodiscussanew area whichsome call “I__________
H_________________” like we readinthe article. These are filmsthatare independently produced,but
distributedbyconglomerates.3Examplesof these typesof filmsare:
1) 2) 3) ____________________________
6. The above trendis nota newissue however,_______________ productionsproduced‘Terminator2’and
the ‘Rambo’franchisesandmade lotsof money. But whentheyproducedexpensivefilms‘CutthroatIsland’
and ‘Showgirls’inthe 90’stheyfloppedatthe box office causingthe productioncompanytogo
______________ butsome people thinkindie productioncompaniesare onthe rise andwill notlikelytofail
because everyyear__________ attendance isdroppingandthere isa rise in _________ and ___________
entertainment.
7. In thisdayand age,the onlywayto know whattype of filmyouare watchingisby watchingthe
________________ as it’sbecome veryblurryformany reasonsincludingownershipissuesandgrowthof
the independentfilmindustrythroughthingsliketechnological convergence.
8. You can onlybe askedabouta maximumof 2 filmstages/processesinthe exam. T or F ?
9. In the filmindustrythere are ____ conglomeratesthatrelease ____% of filmsinthe marketplace showing
theirdominance inthe filmindustry.
10. Horizontal integrationiswhenaninstitutionhave ownershipandcontrol overmultiplestages(P,D,E) Tor F?
11. An example of ahorizontallyintegratedcompanyis ____________________ and an example of avertically
integratedcompanyis______________________.
12. Productioncompaniesproduce films(makethem),anexampleof anindependentproductioncompanyis
______________________ and a productioncompanypart of a conglomerate is_____________________.
13. Distributioncompanieshave ownershipoverfilms. T or F ?
14. Distributioncompaniesare notresponsibleformarketingof films. T or F ?
15. Skyfall wasdistributedbybothSonyandMGM (jointownership)andeachof the companieshave many
subsidarycompanieswhichdootherthings(like TV/music/videogamesetc.) Byall these companiesworking
togetherforthe overall successof the film, thisiscrossmediaconvergence butismore speciallycalled
___________ institutional ____________.
16. If mainstreamHollywoodfilmshave global,blanket/simultaneousrelease,indiefilmshave ______________
release.
17. USP standsfor ______________ ______________ point.
18. Franchise filmsare whenfilmshave sequels/prequelsandtheyare more likelytobe mainstreamandvery
successful because theyhave _________________ audiences.
19. Box office isyourtotal earningsfromall salesof yourfilm. T or F?

2. 20. Give 2 differentexamplesfromThor2 and Skyfall of below the linemarketing:
Thor 2: ________________________________ & Skyfall:_______________________________.
21. Name typesof above the line marketingdidMyBrotherthe Devil have?
1) _______________________________ and 2) ________________________________.
22. Crossmediaconvergesare synergies. T or F ?
23. Diversificationmeanswheninstitutionsexpandandbroadentheirservicestoa range of platforms.Example
Sony – manysubsidiariesinmanyplatforms: film, music,video games,TV’setc. T or F?
24. D cinemameans______________ cinema.
25. Mainstreamfilmsoftenhave ________ screeningsinorderfora focusgroup (bunchof randompeople) give
feedbackaboutthe roughcut of a film,soaudiencesknow if it’sgood/bad.Often times,thiscausesfilmsto
change thingslike the name,opening,characters,endingsetc.
26. Skyfall’stargetaudience ismalesaged11-65. T or F ?
27. Mainstreamcinemaswhichhave multiple screensare called______________________ and indie cinemas
are alsoknown________________ cinemas.
28. Thor 2 isaimedat a mass audience butit’ssecondaryaudience includes:____________ and ____________.
29. Mainstreamfilmsoftenhave big_____________ inwhichlotsof audiencescanattendinpersontomeetthe
actors, andalso,theycan watch on TV andnow eveninternet(streamedliveonyoutube). Thiscreatesbuzz
and hype of the filmandcouldbe bothabove the line andbelow the line marketing.
30. Indie filmsusuallyexhibittheirfilmsin______________ inwhichthis isopportunitiesfordirectorsand
distributioncompaniestosee filmstheymightwanttopotentiallyinvestin. However,thisisnotalwaysthe
case as some indie filmsare notdesignedtoreach_______ audiences because theyare very________ films.
31. Mainstreamfilmsare aimto make the most amountof moneyuponinitial release andare oftenreleasedat
the weekends. Thisrelease/exhibitioniscalledthe _____________ weekend.
32. Itemssuchas collectables,toys,are called_________________ and are alsoformsare marketing.
33. Oftenmainstreamfilmswillstartmarketingof filmsveryearlyonwithtrailersthatare short andenigmatic
whichare called____________ trailers.
34. Whenfilmsgoon showslike GrahamNorton,have magazine articles,presentawardsat award ceremonies,
do interviewsonTV/radio/online thisiscalled______________ tour whichispart of marketing.
35. Most indie films onlyhave a___________ release of filmswhichare oftenaimedat_________ audiences,
oftentimestheydon’tevengotocinema.
36. __________ marketingiswheninstitutionsrelyonbelowthe line marketinginwhichtheyknow itwill be
sharedby audiencesandwill spreadreallyquickly,anexample inSkyfall wouldbe the
____________________ advert.
37. ____________ _____________ technologyiswiththe littledotsonthe actors whichislaterCGI’d – thiswas
usedAvengersAssemble andalittle bitinThor2 so theycouldanimate the costumesinline withthe actor’s
bodymovements.
38. Digial ________________ iswhenmarketingandfilm filesare sent,uploaded,electronically,whichmakes
thingsfaster,cheaperandmore accessible andinstantforaudiencesandinstitutions.
39. Mainstreamconglomerateshave lotsof ________________ whichmeanstheyhave a lotof moneyto have
more control and investinexpensiveandhighprofilemarketingcampaigns,expensive productionssothey
can real mass audiences.
40. Blue Ray DVD’sandelectronicfilesare _________________ to preventpiracy.
41. Before D cinema,we have 35mm filmwhichare called_________. Theywere about£_____.00 to make and
veryexpensive totransport,store,hadpoorwearand tear andcouldn’thave blanketreleases.
42. Filmslike SinCity,300,Thor 2 have a lotof _________ _________ whichisa type of CGI inwhichspecial
effectscompanywill change the backgrounds. Often,the filmingof these filmsisfilmedonsets.
43. Final CutPro isan example of hardware. T or F?
44. Wheninstitutionshave lotsof “side products”thatwill make additional moneyfromthe filmitself,these
profitsare called________________ _________________.

3. SKYFALL
Producer: __________________________________
Productioncompany:______________________________________ (ownedby_____________________
whoalsoowns________________ whichisa companythat ownall 007 trademarks)
Skyfall’sproductioncompanyare verticallyintegrated,T or F ?
Director:________________________________
Distributioncompany1:Was ultimatelydistributedby____________________________ (subsid.) whoare
ownedby____________________________________ (subsid/parent) whoare ultimatelyowned
by_______________ (parent).
Theyalsoown: ____________________________________ Entertainment(SonyVaio)
___________________________________ Entertainment(Sonyxperia)
___________________________________ Entertainment(musicparent)
__ __ Records
______________ Ltd.(releasedsong‘skyfall’ by_____________)
Distributioncompany2:_______________ (parent) * They actually wentintoadministrationduring filming –hadto getbailed
out and this caused filming delays)
The game ‘007 Legends’available onvariousconsolesdistributedby_______ _____________________.
Skyfall’sdistributioncompaniesare verticallyintegrated,T or F ?
Main actors: __________________________________________________________________________
UK Premiere wasat:___________________________________ whichwas streamedlive on
_______________, (crossmediaconvergence) Also,the ______________ familyattendedtocreate buzzand
hype to bothBritishandGlobal audiences. (huge marketingtool =above and below the line –how?)
The filmwasshot incountrieslike _________________, __________________, _________________ and
___________________ to have global appeal andalsofilmedin_____________________ studios.
Synergiesinclude:
________________________, ___________________________, ____________________________
________________________, ___________________________, ____________________________
Crossmediaconvergence include:
Apple, Youtube (google) , _______________________________
________________________, ___________________________, ____________________________
________________________, ___________________________, ____________________________
Social mediawebsitessuchas(belowthe line):
________________________, ___________________________, ____________________________
It costs about£_________ to produce.
It made £_______ at the box office. Onlyabout______ EVER hadmade over£1 billionatbox office.
On average mainstreamfilms
Skyfall isthe 2nd
filmtobe shot digitally: T or F ?

4. THOR 2
Director:________________________________ (hisbackground=_______________________________)
Distributioncompany:Wasultimatelydistributedby WaltDisneyStudiosMotionPictures (subsid.) whoare
ownedby____________________________________ (subsid/parent) whoare ultimatelyowned
by____________________________ (parent).
So they own: ______________________ Home Entertainment
The ___________________ Store
______________ Network (agentof shield)
_____________________ Entertainment
___________________ Worldwide Inc (comics)
___________________ Studios
___________________ Television
Producer: __________________________________ (hisbackground:____________________________)
Productioncompany:_____________________Studios
Thor 2’s ownersare horizontallyintegrated,T or F ?
The game ‘Thor2: The Dark World was producedby_______________, distributedandownedby
___________. (sothisissynergy/crossmedia convergence)
Main actors: __________________________________________________________________________
UK Premiere wasat:_________________________________________ and there wasalsoa synergy/cross
mediaconvergence withthe mainstreamshow __________________ as the contestantsgotto go to the
premiere andthiswouldgetmore fanstothe film –theywere getadditional presscoverage andcreate hype
aboutfilmthroughthe show – whichison sat nightprime time TV)
The filmwasshot in locations like _________________, __________________, _________________ and was
the firstMarvel filmto be shotoutside America: T or F?
Synergiesinclude:
San Diego_______________ ____________________, ___________________, ____________________
Andwith_________________________ (Treasure of AsgardTheme ParkExhibit (agreement with ______________
Crossmediaconvergence include:
Gameloft/Apple, Graham NortonShow , _______________________________
________________________, ___________________________, ____________________________
________________________, ___________________________, ____________________________
Social mediawebsitessuchas(belowthe line):
________________________, ___________________________, ____________________________
It costs about£_________ to produce whilstThor1 costs £__________ to make.
It made £_______ at the box office.
Thisindie cinemashowedthe firstThorwhichiscalled__________________. Theydid this
because………………………………………………………………………………………………………………………………………….
But theydidnot showThor 2, because…………………………………………………………………………………………..
What prestigiousactorthoughtfilmslikeLordof the Ringsand Thor have too muchCGI and ‘it’stoomuch”
______________________________ whichshowsnoteveryone likesthatkindafilm.
Disneywouldinvestinawide range of ancillaries(suchasmerchandise,toysandcompetitions) because
these target__________________ (so youcan ___________________________) and
________________________ (die hardfans) whoare kindanerdyand will buythatcrap!

5. MBTD
Director:________________________________
She won‘BestDirectorand BestNewcomeratthe ___________________ filmfestival)
Distributioncompany1 (UK) : __________________ Pictures
Distributioncompany2 (USA) : __________________ Media
Productioncompany1 : _____________________________________ Entertainment
Productioncompany2 : ____________________________Film Company
Productioncompany3 : ____________________________Films
Hire companies:
________________________ (tohire HD advid(editingprogram)
________________________ (theydoall the sound)
Exhibition:
____________ _______________
____________________________
________________ ______________________ (boughtby_______________ for£53 million!!!!!!)
Got amazingreviewsfrom:
_____________________________________ and ______________________________ (bigfilmmags)
Synergy/crossmediaconvergence1: ____________________ (indie artist) hissongis“_______________”
Synergy/crossmediaconvergence2: ____________________( to winthe ____________)
Filmgotpiratedon website suchas____________________ 
You can buy /watchthe filmon:
1) _________________________________ (distributor’swebsite)
2) ____________________________ (rent or buy)
3) Andprobablyon______________________________ & _____________________________________
Other useful general institutions:
___________ (moving and vibrating chairs)
____D (different senses)
________________ (buy subscription on DVD and stores your film on the cloud too)
__________ ____ ___________(watch films……order stuff……huge!)
___________ (owned by Tesco)
___________ (which has loads of technological convergence)
___________ (which has even more of technological convergence and stuff like…….
______________, _______________, _______________, __________________, _____________) for £___.
Google ___________
___________ (website to look up film times and info)
___________ (to read and rate audience and critic reviews)
___________ (owned by apple = on lots of devices and then can share audience to audience in cloud)
Mainstream cinemas: ______________, ___________, _______________, _____________