Finance strategies for adaptation. Presentation for CANCC
Napa Valley CanDo's 2019 Give!Guide
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2. Napa Valley CanDo, a 501(c)3 founded in 2009, is a
vibrant, all-volunteer community service organization.
• We connect, inspire, and empower neighbors by
making it easy to take positive action as
volunteers and to learn about our community.
• All of CanDo’s efforts are designed to strengthen and
enrich the lives of Napa Valley residents. We create
and implement dynamic projects when we recognize
unmet community needs, and collaborate with other
local service organizations to further mutual goals.
3. “Ours is not the task of fixing the
entire world at once, but of stretching
out to mend the part of the world that
is within our reach.”
Dr. Clarissa Pinkola-Estes
4. • Single-use Plastic Bag Ordinances
• CanDo’s Garden for the Food Bank
• Educational Public Forums
• CanDo’s Napa Valley (green bag)
Food Project
• Waterways Keepers
• CanDo’s Give!Guide
6. • Novel approach to year-end giving.
Emphasizes donations beginning at $10.
• In a single transaction (via website or
check), donors may give to one or
several organizations in varying
amounts.
7. 1. Raise funds;
2. Raise awareness about exceptional
work of Napa County nonprofits;
3. Foster a spirit of collaboration;
4. Inspire a culture of giving - especially
among new and young adult donors
as well as those who may not
traditionally see themselves as
philanthropists.
8. 1. Compressed time frame: Nov. 1–Dec. 31
2. Two ways to give:
a. Print catalog with broad distribution
(50k copies). Donations made by check.
b. User-friendly website. Learn more and
make donations via check or credit
card. Real time ticker.
3. Thank you gifts for every donor and
incentives offered twice a week.
9. • New funds; new donors (27+%); new
volunteers
• Partnerships with other NPOs
• New skills (e.g. social media)
• Higher profile in the community
• Credibility: “As if being in the G!G is a
Good Housekeeping Seal of Approval.”
10. • Year 1: 40 NPOs
• Raised: $106,000
• Year 6: 46 NPOs
• Raised: $434,000
• First Six Editions: $1,833,000
11. • Applicant must be a 501(c)3 in good
standing for at least two years at time
of application and must serve Napa Co.
• If an NPO serves Napa and another
county, a significant portion of the
beneficiaries or the work of the
nonprofit must be located in Napa
County. Monies earned must stay in
Napa County.
12. • At this time, the Give!Guide does
not accept applications from
nonprofits that support programs
for individual schools, scholarships
intended for a single individual, or
memorial funds.
• Please feel free to contact us if you
have questions about eligibility.
13. • Preference given to nonprofits that
represent a diverse cross-section of the
Valley’s NPOs:
• 7 categories
• Geographic distribution
• Small to large NPOs
• Preference given to NPOs that
demonstrate a strong commitment to a
creative marketing program in support of
Give!Guide goals.
14. • Animals, Arts and Culture,
Community, Education,
Environment, Health and Wellness,
Youth and Seniors
• Small, medium and large NPOs based
on annual budget:
$0 to150k $150k+ to 750k $750k+
15. • 1st Saturday in November, 44k copies of
the Give!Guide inserted in Marketplace
Magazine and Calistoga Tribune. Mailed
to Napa County homes and businesses.
• 6k additional copies available in public
locations.
• Website (CanDoGiveGuide.org) launches
November 1 to accept donations.
16. • Donors review Give!Guide catalog
and/or learn more at G!G website.
Give to one or more NPOs with a check
or a single click using a credit card.
• Donations close Dec. 31. Checks issued
to NPOs at mid-January debriefing.
Everyone celebrates!
17. • $300-$500 nonrefundable fee
(Sliding scale based on annual budget)
• Attendance at mandatory meeting(s).
• Design/implement marketing campaign
to inform and engage potential
supporters, especially new and young
adult (<35) donors.
• One incentive (value $100+) provided
by each NPO for the Give!Guide’s “Big
Give Days” (2x per week).
18. • CanDo volunteers and local professionals
create robust media campaign, including
Facebook and Instagram presence.
• Free newbie and social media workshops
offered to help nonprofits get started
with the G!G and assist in initiating or
enhancing their social media reach.
• Website features live social media feed:
#nvgiveguide19
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20. • 3-week application window
• Applications open 6PM - May 2
• Applications due by 11:59PM, May 24
• All previous participants must re-
apply
• Find application: CanDoGiveGuide.org
21. • 40-50 Napa County nonprofits selected
by committee of CanDo and other
community members.
• To provide broad opportunity,
approximately 20% of selectees will
NOT have appeared in the previous
year’s Give!Guide.
22. • Application: CanDoGiveGuide.org 6PM
• No need to complete application in one
sitting. You may save the form and continue
working later. Or, you may print the blank
application, complete offline and then use
when ready to fill out the online form.
• We strongly suggest saving a copy of the
application for your records.
23. • Select your nonprofit’s photo with care.
For many donors, the message it
conveys is as important as your words.
• Hi-res images are essential.
• Let our designers crop your image.
Catalog Website
24. • If your NPO is selected, this text – copy-edited if
need be - will appear in the Give!Guide.
• Avoid repeating NPO’s name. Fragments OK.
• Study catalog/website for examples.
• Motivate donors from the very first phrase.
Typically, that’s not with stats, but with the
importance of your service to the community.
• What’s most unique about your NPO? Consider
brief excerpts from mission statement.
• Donor appeals to the heart tend to be more
successful than appeals to the head.
25. • Outline specific strategies to promote
and encourage donations from those
who are not current donors.
• What kinds of activities/events/groups
might you target to expand your reach
to new and young adult donors?
26. • How will you support the G!G’s
collaborative process and encourage
donations to fellow G!G participants?
• What will your NPO do to promote the G!G
as a whole and the concept of working
together to build stronger communities in
Napa County?
• Strive for specific, perhaps quantifiable
ideas, not just “increase social media.”
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35. • Recognizes exceptional work of a young
employee (<35) from any Napa County NPO.
• Winner receives $1,000 prize sponsored by
Napa Valley Vintners. Recognized at
Give!Guide Kickoff Celebration (November).
• Two parts: nominator’s and nominees’s.
• Any Napa County NPO may submit one
nomination (two parts).
• Application online July 1. Due July 26.
36. • A Small Group of Committed Citizens
"Never doubt that a small group of thoughtful,
committed, citizens can change the world.
Indeed, it is the only thing that ever has.“
Margaret Mead
• Volunteers of Napa Valley CanDo
• You!
HZ Founded spring 2009. 15 original members. Weekly eblast now goes to over 1700.
HZ: Founded spring 2009. 15 original members. Weekly eblast now goes to over 1100.
HZ: Encouraging volunteerism for existing NPOs is job one. These are some of the CanDo projects that have also energized new volunteers, young and old.
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In Nov. 2011, CanDo member, Amy Garden, visited Portland, OR. There, she spotted a catalog featuring local nonprofits to whom readers were encouraged to donate via a website. She brought that catalog to our attention and we were smitten.
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Compressed time frame creates feeling of urgency. Traditional paper catalog eases the way for those who are not yet high tech. User-friendly website includes running tally (auction-like excitement). To learn more, visitors may click to NPO websites, FB pages, YouTube videos.
HZ Based on our post-G!G survey, NPOs had an average of nearly 27% new donors on the lists of donors they received with their checks.
In 2013 we didn’t know if we would bring in $10,000 in donations in our first year or $50,000. This isn’t about CanDo raising funds for local NPOs. It’s about that culture of giving we’re striving to create together to the benefit of all. This year? How about ___________? But the Napa Valley Give!Guide is about community coming together, and catalyzing that action is what CanDo does best.
HZ If an NPO serves a substantial number of Napa County residents or causes, they may qualify to be in the Give!Guide. However, any donations received need to be applied to Napa County.
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HZ We’re looking for small, medium, and large NPOs that serve all seven categories: Animals, Arts and Culture, Community, Education, Environment, Health and Wellness, Youth and Seniors.
We’re looking for small, medium, and large NPOs that serve all seven categories: Animals, Arts and Culture, Community, Education, Environment, Health and Wellness, Seniors and Youth.
Every household, St. Helena to AmCan, receives G!G following PR campaign. It comes via Napa Valley Marketplace, our printing partner. Additional copies for Calistoga, public places, schools.
NF One-stop shopping: Donations as small as $10. Donate button yields list of ALL NPOs. Donor may enter different amounts for several nonprofits. A final click will deduct their total in a single CC transaction. Donors receive immediate acknowledgement if donating on-line. At the same time, NPOs receive email notification of donations. NPOs are responsible for sending thank yous and tax-deductible receipts by Jan. 31 of the following year.
NF Outreach campaign is critical: Email, social media, fundraisers, volunteer events, word of mouth. The goal: Valley-wide Give!Guide buzz! This year’s only mandatory gathering: Sept. 5.
Incentives: Incentives will be offered by the G!G every day. Nonprofits submit one incentive valued at $100 to the pool. G!G Team generates the rest. Individual nonprofits may offer their own incentives as well (e.g. ice cream cones, massages, website design).
___% of website visits begin w/ FB posts. Boosting.
HZ Other marketing strategies: Posters, street banners, vinyl banners, KVON involvement, radio interviews, print media
HZ Simple application. Variety of NPOs. Applicants asked to self-identify for categories (animals, arts and culture, community, education, environment, health and wellness, youth and seniors). Intend to bring in new, well-qualified NPOs each year.
The G!G is about your NPO, of course, but it’s also about cultivating a community of givers across the Valley. Average number of NPOs per donor = 2.9
The G!G is about your NPO, of course, but it’s also about cultivating a community of givers across the Valley. Average number of NPOs per donor = 2.9
These photos are aimed at viewers (as in Board members) who may not have access to a catalog.
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Beginning in 2018, the Give!Guide will feature TWO Big Give Days each week on the two days that have historically earned the fewest number of donations.
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Any social media post (FB, Twitter, Instagram, etc.) that uses the hashtag #nvgiveguide16 will flow in real time to the Give!Guide website’s social media page.
HZ Award has been generously sponsored by the NV Vintners in 2013 and 2014.
Winners:
2013 Graciela Garcia Rodriguez – Napa Emergency Women’s Services
Sarahid River Vazquez – Legal Aid Napa Valley
Eric McKee – Napa Co. Resource Conservation District
Eliseo Rivas – LGBTQ Connection
Autumn Turner – Napa Wildlife Rescue
Andres Cantera – On the Move - VOICES
And why are we doing it? Two reasons: First, because we so value all the work that each of you is doing to serve our communities every single day.
Second: NV CanDo believes that most people are remarkably generous. They derive great satisfaction from helping others, but are not always certain how to help. It's our mission to help ease the way from intent to action. With your help, the Give!Guide will do just that.
HZ “Like” FB pages.
Sign-up for “CanDo Connection.”
