case study 8A: Redesigning pepsico

1. SUBJECT
PRINCIPLES OF MANAGEMENT
Teacher :
Nguyen Thi Phuong Nhung
Student : Ngoc Thao
CASE STUDY 8A
REDESIGNING PEPSICO

2. 1. Draw a revised organization structure that will help
PepsiCo attain the marketing integration it seeks.
Chief marketing
Officer Jill
Beraud
Beverages
Marketing
Manager
Pepsi-Cola
Beverages
Gatorade Sports
Drink
Tropicana Juices
Food Marketing
Manager
Frito-Lay Snacks Quaker Foods

3. 2. In addition to implementing the new structure you
have drawn, what steps can Beraud take to facilitate an
integration of marketing efforts across the major brands
at PepsiCo?
3 steps:
First: use neuromarketing style
focus on developing product.
Second: international market
invest in developing & emerging market.
Last: keep customer relationship

4. Book:
Essentials of Management
ANDREW J. DuBRIN