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  1. 1. Presented to: Miss Amna Haleem Presented By:1. 2. 3. 4. 5. Itrat Fatima Rabbia Baig Shizra Ayub Muhammad Rehan Muhammad Fayyaz Company
  2. 2. Table of Contents 1. Acknowledgment 2. Introduction 3. Company history 4. Facts about company 5. Mission and vision statement and objectives 6. Company structures 7. Organization chart 8. Degree of centralization or decentralization 9. Matrix Organization 10.Details of different departments 11.Pepsi in Pakistan 12.Products 13.Quality control methods 14.Competitor 15.Industrial SWOT analysis 16.Staffing policies 17.Reward benefit programs 18.Conclusion 19.References
  3. 3. ACKNOWLEDGMENT  First of all we would like to thank Allah Almighty for giving us ability to complete this project.  “It is not possible to prepare a project report without the assistance and encouragement of other people. This one is certainly no exception.”  On the very onset of this report, we would like to extend our sincere and heartfelt obligation toward all the personages who have helped us in this endeavor. Without their active guidance, help, cooperation and encouragement, we would not have made headway in the project.  We are ineffably indebted to Miss. Amna Haleem for conscious guidance and encouragement to accomplish this task.  We extend our gratitude to PRESTON UNIVERSITY for giving us this opportunity.  We also acknowledge with a deep sense of reverence, our gratitude toward our parents, who have always supported us morally.  At last but not least gratitude goes to all of our friends who directly or indirectly helped us in completing this project.
  4. 4. INTRODUCTION  PepsiCo is an American multinational company with interests in manufacturing and distributing foods and beverages.  PepsiCo is organized into four business units;     PepsiCo American Food (PAF), which includes FLNA, QFNA and LAF PepsiCo American beverages (PAB), which includes North American and Latin American beverages PepsiCo Europe PepsiCo Asia, Middle East and Africa (AMEA)  Indra K. Nooyi is the Chief Executive of PepsiCo since 2006.
  5. 5. IMPORTANT INFORMATION ABOUT COMPANY          Name PepsiCo Inc. Industries served Beverages, Food Geographic areas served Worldwide Headquarters U.S. Current CEO Indra K. Nooyi Revenue $ 65.492 billion (2012) Profit $ 6.178 billion (2012) Employees 297,000 Main Competitors:The Coca-Cola Company, Dr Pepper Snapple Group, Inc., Mondelez International, Inc., Hansen Natural Corporation, National Beverage Corp., Kraft Foods Inc., The Kellogg Company, ConAgra Foods, Inc., Nestlé S.A. and others.
  6. 6. COMPANY HISTORY   PepsiCo is an American multinational cooperation Headquartered in Purchase, New York, USA, with interests in the manufacturing, marketing and distribution of grain-based food and beverages.  The recipe for Pepsi (the soft drink), was first developed in the 1880s by a pharmacist and industrialist named Caleb Bradham – who called it "Pepsi-Cola" in 1898.  Caleb Bradham created the Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. The Pepsi-Cola Company was first incorporated in the state of Delaware in 1919.  In the early 1960s, the company product line expanded with the creation of Diet Pepsi and purchase of Mountain Dew.  In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc., was founded by Donald M Kendall. The company's headquarter was located to its still-current location of Purchase, New York in 1970.  PepsiCo Inc. had a merger with Quaker Oats in 2001, which added Gatorade brand to its portfolio
  7. 7. PepsiCo. Headquarter (N.Y.,U.S)
  8. 8. OFFICERS AND DIRECTORS Indra K. Nooyi C.E.O Cynthia M. Trudell Ph.D. C.H.R.O Enderson Guimaraes C.E.O Europe Zein Abdullah President Hugh F. Johnston Chief Financial Officer Sanjeev Chadha Albert P. Carey C.E.O C.E.O (AMEA) American Beverage
  10. 10. FACTS ABOUT THE COMPANY  Pepsi is a USA based public company whose stocks are available in New York.  Mountain Dew, acquired by Pepsi-Cola in 1964, switches its advertising and package graphics room hillbillies to action-oriented scenes.  The third Mountain Dew slogan appeared in 1973 "Put A Little Yahoo in Your Life."  PepsiCo acquired Pizza Hut, Inc. Pizza Hut was founded in 1958 by Dan and Frank Carney.  Taco Bell is acquired by Pepsi. Taco Bell was established in the mid-1960s by Glen Bell  PepsiCo purchased (KFC) Kentucky Fried Chicken, the leader in the quick service chicken market. KFC was founded by Colonel Harland Sanders. Colonel Sanders began franchising the company in 1952. KFC was spun off along with Pizza Hut and Taco Bell businesses as Tricon Global Restaurants, Inc. in 1997.  PepsiCo purchases Seven-Up International, the third largest franchise soft drink operation outside the United States.
  11. 11. STATEMENTS  MISSION STATEMENT Our mission is to be the world’s premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.  VISION STEMENT Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society and a commitment to build shareholders values by making PepsiCo a truly sustainable company.  “PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today.”
  12. 12. OBJECTIVES  DETAILED COMPANY OBJECTIVES  The main objectives of launching Pepsi were to provide a quality product at an affordable price for the masses.  In addition through an organized and well-coordinated mannerism,  OBJECTIVES IN TERM OF MARKRET SHARE  The objectives of the organization are “market share growth”. Although the organization has been able to capture a greater percentage of the market but still they want to strive for more market share as well as a quality product and service.
  13. 13. COMPANY STRUCTURE • PepsiCo organizational structure is a formal pattern of interaction and coordination designed by management to link tasks of individual and groups in achieving organizational goals.
  16. 16. DEGREE OF CENTRALIZATION OR DECENTRALIZATION PepsiCo is a decentralized structure with each markets and business units independent to make decisions but they must uphold the organization’s policy and goals
  17. 17. DEPARTMENTS  For effective control and to serve these areas more properly the company has the following departments.  PRODUCTION DEPARTMENTS:  This department is responsible for the production of the products according to the requirements of the customers.   ADMINISTRATION AND PERSONNEL DEPARTMENT:  Administration & personal department deals with the overall matters of the company and takes different actions for increasing the performance of the company.  SALES / MARKETING DEPARTMENT:  This department makes different efforts to increase the sales of the company.  FINANCIAL DEPARTMENT:  It deals with the financial matters of the company.
  18. 18. COMPETITOR:  Company who is selling the same type of product in the market.  A company must provide greater customer value and satisfaction than its competitors do.  These are some competitors of pepsico.  The Coca-Cola Company, Dr Pepper Snapple Group, Inc., Mondelez International, Inc., Hansen Natural Corporation, National Beverage Corp., Kraft Foods Inc., The Kellogg Company, ConAgra Foods, Inc., Nestlé S.A. and others.  The main competitor of PepsiCo is the Coca-Cola. At the international level, Pepsi has a very strong competition with Coke. Coke has started its advertisements more effectively to increase their demand and it is a very strong threat for Pepsi.
  19. 19. Coca Cola  In 1886 an Atlanta chemist introduced Coca-Cola, a tasty "potion for mental and physical disorders.  Mission of The Coca-Cola Company to refresh the world, inspire moments of optimism and happiness, create value and make a difference.  Coca-Cola Headquarters is a campus in Miodtown Atlanta, Georgia that is home to the Coca Cola Company . The Coca-Cola Company has operations in more than 200 countries around the world and serves its beverages.
  20. 20. Flavors comparison of Pepsi and Coke PEPSI •Pepsi Diet, Pepsi, Pepsi max, Pepsi One, Caffeine Free Pepsi, Caffeine free Diet Pepsi, Pepsi Throwback, and Pepsi Next •Wild Cherry Pepsi, Diet wild cherry Pepsi, Pepsi Lime, Diet Pepsi Lime, Pepsi Jazz in two flavors (Strawberries and Cream and Black Cherry Vanilla), Pepsi Twist (lemon flavored in both regular and diet varieties) •In Australia Pepsi samba is sold, it's a mix of mango or the tamarind which is like America's version of the Pepsi summer mix they sell here which tastes like Skittles. •Crystal Pepsi and Blue Pepsi (had quick and fatal runs and didn't last long at all). •Pepsi X and Holiday spice has more caffeine then regular Pepsi and is similar to the energy drinks but is not sold in the US. COKE •Coca-Cola, New Coke which was renamed Coke II, Diet Coke (also known as CocaCola Light), Diet Coke Plus, Coca-Cola C2, Coca-Cola Zero, Coca-Cola Cherry Zero, Caffeine Free Coca-Cola, Caffeine Free Diet Coke. •Coca-Cola Cherry, Diet Coke Cherry, Coca-Cola with Lemon, Diet Coke with Lemon, •Coca-Cola Vanilla, Diet Coca-Cola Vanilla, Coca-Cola with Lime, Diet Coke with Lime, •Coca-Cola Black Cherry Vanilla, Diet Coke Cherry Vanilla, Coca-Cola Blâk, •Coca-Cola with Orange (sold in the UK) Coca-Cola Raspberry, Diet Coke Raspberry, and TaB (original Diet Coke, still available in some countries)
  21. 21. PEPSI IN PAKISTAN  The market in Pakistan is surely dominated by Pepsi. It has      proven itself to be the No.1 soft drink in Pakistan. Now Pepsi is recognized as Pakistanis National drink. In 1971, first plant of Pepsi was constructed in Multan, and from their after Pepsi is going higher and higher. Pepsi is the choice soft drink of every one. It is consumed by all age groups because of its distinctive taste. Compared with other Cola in the market, it is a bit sweeter and it contributes greatly to its liking by all. Consumer's survey results explain the same outcome and Pepsi has been declared as the most wanted soft drink of Pakistan
  22. 22. SHAMIM & COMPANY  History:  Shamim & company were established in 1967 as a private limited company. It started its business in 1968.  Allah Nawaz Khan Tareen (Ret. DIG) got licensee of 7-up franchise and was producing only one product, 7-up.  In 1973, it became Pepsi Cola franchise. Now a day MD of Shamim and Company is Allah Din Khan Tareen.  Introduction  In Pakistan, at present Shamim & Company is the largest production unit out of these 11.  Shamim & Company covers the area of Southern Punjab which consists of Multan, Bahawalpur, Bahwalnagar, Dera Ghazi Khan, Sahiwal, Khanewl, Rajan Pur, Mianwali and Layyah. The company is properly serving all these areas with quality products.
  23. 23. Hierarchy in Shamim & Company
  24. 24. VARIOUS PRODUCTS IN PAKISTANI MARKET Soda Water Chips Juice Energy Drinks Pepsi Cola Aquafina Lays Slice Sting Team Wavy Mirinda cheeots 7up Quakes Due Ruffles Pepsi Twist and Pepsi Diet Corn Chips
  25. 25. Quality Control Methods  PepsiCo food Safety:  PepsiCo has an excellent track record in delivering safe products  Their efforts are focused on building sustainable food safety program.  Providing the framework to develop and sustain food safety of existing brands and new innovation  Quality Organization: It is focused on processes and procedures supporting quality policies and prioritization of critical risk areas.  Quality agenda is led by quality professionals in various regions.       Food Safety Innovation (R&D) Manufacturing Quality Co-Manufacturing Quality Supplier Quality Plant Quality
  26. 26. Quality Control Methods  Global Policy On Bioengineered Food And Ingredients:  PepsiCo only uses ingredients that have been reviewed and approved by appropriate food authorities and governments for food safety and compatibility with the environment.  Scientific and regulatory specialists track emerging trends and current scientific reports on issues which are critical to maintaining our high standards in food safety and compliance.  PepsiCo Global Policy on the Sale of Beverages to Schools:  Pepsi global policy for beverage sales in schools focuses on water, juice, milk and low-calorie beverages that support healthy nutrition habits among students.  PepsiCo-owned bottling operations offer healthy hydration options for students and align with schools to eliminate fullcalorie soft drinks in primary and secondary schools.
  27. 27. ‘SWOT’ ANALYSIS  SWOT Analysis, which is based on thorough review of the business (corporation, product category competition, customers and products), identities and evaluates the internal strengths and weakness of the companies  Its external threats and opportunities. The marketing mix is driven by the results of the SWOT analysis.
  28. 28. ‘SWOT’ ANALYSIS OF PEPSI  STRENGTHS  Product diversity  Extensive distribution channel  Corporate Social Responsibility       (CSR) projects Competency in mergers and acquisitions 22 brands earning more than $1 billion a year Successful marketing and advertising campaigns Complementary product sales Employees are also motivated. Pepsi Cola is sponsoring sports, musical concerts, walks.  WEAKNESSES  Overdependence on Wal-Mart  Low pricing  Questionable practices (using     tap water but labeling it as mountain spring water) Much weaker brand awareness and market share in the world beverage market compared to Coca-Cola Too low net profit margin Pepsi does not offer any sort of incentive or discount to its retailers. Pepsi target only young customers in their promotions.
  29. 29.  OPPORTUNITIES  THREATS  Growing beverages and  Changes in consumer     snacks consumption in emerging markets Increasing demand for healthy food and beverages Further expansion through acquisitions Bottled water consumption growth Savory snacks consumption growth     tastes Water scarcity Decreasing gross profit margin The Government policies and the changing requirements of customers can affect the operation of the company. Increased competition from Coca Cola.
  30. 30. LOGOs  Logo is what establishes a brand name in the consumer’s mind. It is the brands identity, signature, image. Logo plays a very effective role to improve the product or brand. Pepsi kept on changing its logo from time to time along with the trade marks.  Evolution of Pepsi logo
  31. 31. Pepsi’s Slogans  1909-1939:  1939-1950:  1950-1963:  1953-1961:  1981-1982:  1999-2002  2010  2011  2012  2013 Delicious and Healthful Twice As Much For A Nickel Too The Light Refreshment Be Sociable Wild Thing"/"Ask For More” Ask for More"/"The Joy of Pepsi-Cola “Every Pepsi Refreshes The World” ”Born in the Carolinas” "Dunya Hai Dil Walon Ki" (Pak) “Change The Game" “Badal Do Zamana” (Pak) ”Live For Now” “Dil Maange Abhi”(Pak)
  32. 32. PRICE POLICY:  The amount of money charged for a product or service or sum of the values that consumers exchange for the benefits of having or using the product or services.  Following factors Pepsi kept in mind while determining the pricing strategy.   Price should be set according to the product demand of public.   Price should be that which gives the company maximum revenue.   Price should not be too low or too high than the price competitor is charging from their customers otherwise nobody will buy your product.   Price must be keeping the view of your target market.         Prices of different bottles/Packs: Regular bottle Tin 250 ml Tin 300ml Non-Returnable/disposable 1 Litter Bottle 1.5 Liter Bottle 2.25 Liter Bottle = = = = = = = rupees 25 rupees 30 rupees 50 rupees 40 Rupees 60 rupees 80 rupees 100
  33. 33. Staffing Policies  Accountabilities:  Effective Basics;   Maintain up-to-date staffing report, search progress, candidate database and all related staffing communication. Source and screen candidates to meet search requirement.  Front Line Champion:  Ensures policies, practices and processes are flawlessly executed and in full compliance to both local and Company standard.  Change Leadership:  Expert in managing staffing processes and keep enhancing ways to staff and staffing tools by contributing creative ideas and benchmark company practices.  Clearly communicate context and rationale for all staffing practices.
  34. 34. Staffing Policies  SKILLS:  According to job (post) requirement.  MORE INFORMATION:  Probation period: depends on post.  Working days: Mon - Fri  Experience: depends on post.  Holidays: - as per regional situation - 15 annual leaves 5 sick leaves
  35. 35. Conclusion  Pepsi is a well renowned company and it has maintained its position well by;       Understanding the client psychology Ensuring quality Introducing ingenuity in products Enlarging its product base Keeping economic factors in view Intense and jazzy advertisements  The key word for success in the Marketing World is to "remain in the spotlight" and that is what Pepsi is doing.
  36. 36. References    