PepsiCo was founded in 1965 through the merger of Pepsi-Cola, created in 1898, and Frito-Lay, formed in 1932. PepsiCo is now a global food and beverage company headquartered in New York City with over $66 billion in annual revenue and 295,000 employees. The document outlines PepsiCo's history, brands, competitors, strategies and objectives to increase international sales, improve margins, and manage its stock price.
3. PEPSICO HISTROY
1898 Pepsi-Cola was created in the late 1890s by Caleb Brad
ham, a New Bern, N.C. pharmacist
1962 Frito-Lay Inc. was formed by the merger of the Frito
Company, founded by Elmer Doolin in 1932 and the H.W.
Lay company, founded by Herman W. Lay
1965 PepsiCo was founded in 1965 through the merger of Pepsi-
Cola and Frito-Lay
1966 Doritos brand Tortilla chips are introduced. They are
destined to become the most popular snack chip the U.S.
1975 PepsiCo acquires Pizza Hut , Inc.
4. 1978 PepsiCo acquires Taco Bell
1985 PepsiCo is now the largest company in the beverage
industry. The company has revenues of more than $ 7.5
billion, more than 1,37,000 employees
1997 PepsiCo introduces new advertising campaign with the
theme “GENERATION NEXT”
2002 Diet Pepsi has a new look
2005 PepsiCo relaunched Mirinda Lemon (Ginger Flavor)
2011 Revenue is US $ 66.504 billion, employees- 2,95,000
THE STORY STILL NOT END ………….
5. LOGO OF PEPSICO
1898 by Caleb
Bradham
1962 by Elmer Doolin
and Herman W. Lay
1965 by the merger of
Pepsi-Cola and Frito-lay
16. Spot ads, prints, digital and
out-of-home advertising. (word of mouth)
Social Media program.
Move from past ads focused on youthful
nature of Generation
25. PEPSICO’S DIFFICULTIES
Stock Price: in 2008 PepsiCo Drops stock price
Quaker brand: under distributed in international
market
Gatorade: only one brand in growing market
Operating margin are not maximized
26. SOCIAL MEDIA USED
TV spots, print ads, and had digital presence on Twitter
and Facebook
To get Direct dialogue with consumers
27. OBJECTIVES FOR PEPSICO
INCREASE INTERNATIONAL SALES
IMPROVE OPERATING MARGIN
REINFORCE THE INTERNATIONAL PRESENCE
MANAGE THE STOCK PRICE
28. KEY SUCCESS FACTORS
Share information
Forecast the trends at a local and global level
Adapt to customer lifestyle and needs
Product innovation and diversification
Be visible everywhere