3. TARGET MARKET
1. Career women and housewife
use their product to cook at home every
day.
simple and fast
2. Students
studying outside their home
reduce their cost of living
5. 1. Product Description
It specifically offering products such as flavoring
rice dishes and stews , vermicelli and instant
noodles . Major brands will be introduced in the
market is " IMAN AND HILAL" that largely
targeted to the female population and
students . This product will be available in 60g ,
70g , 100g , and 250g .
6. 2. Pricing Strategy
Because the products offered for the first time
on the market , the company will use
penetration pricing strategy in which it will use
low price strategy to penetrate the market and
attract general customers to buy and try out
their products .
7. 3. Distribution Strategy
To ensure that the products reach the intended
users, the company will use existing current
distribution change. It will sell products
wholesale to wholesale intermediary that return
will sell to retailers.
8. 4. Return Goals
This marketing strategy aims at ensuring total
returns of about 40thousand every year which will
be ploughed back for the growth of the product in
the market. The main measure of the financial
success of the marketing strategy will be the overall
net profit that will be made every year. The total
amount of sales will be used to assess the success
of the marketing initiatives taken.
9. 5. Advertising Strategy
In order to achieve the marketing objectives of
the company will take a number of advertising
strategies . Overall advertising strategy will
incorporate different methods. It will place
advertisements in the mass media. It will also
make use of online direct marketing
11. 7. Public Relations
Public relations is important because it determines the
relationship between the company and its
stakeholders. Public relations is important in creating
lasting relationships between businesses and their
employees. Public relations is an important concept
that determines the overall success of the business .
Internet public relations strategy
Traditional central public relations strategy
12. IMPLEMENTATION AND CONTROL
In the overall implementation of the project there will be
a number of controls that will be put in place. The
company will ensure that there is constant monitoring of
the implementation. The company will ensure that the
plan is implemented on time. There will be timely
strategies that will be put in place to ensure that there is
enough time to address any arising issue in the
implementation of the marketing strategy. There will also
be cost contingency that will be requested to cushion
against the drift of cost strategy.
