My Personal Brand Keynote Slide Show

1. PERSONAL BRAND EXPLORATION
Richard Bland III
Project & Portfolio I: Week 1
10/08/2023

2. My name is Richard Bland III, I’m from
Richmond, VA and what drives me everyday is
determination and perseverance. I come from
being raised by grandparents to becoming a
first-generation child to graduate college. My
sole passion is Broadcast Production in the
sports media field for all levels. My vision I set is
“when you fall down, you get yourself up” and
you keep trying until you achieve greater
success. My goals and principles for my brand is
lead by example, empower yourself, and self-
sacrifice. I want my brand to help inspire and
motivate those around them to make the world a
better place.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcers and
Radio Disc Jockeys
• Camera Operations, Television,
Video, and Film
• News Analyst, Reporters, and
Journalist
BRAND ARCHETYPE : I
approach my work through my
Hero Brand Archetype is by using
the challenges you face and
embrace them to make you better
and never back down. When
people ask for help with a major
problem, the hero brand can help
make you step up to the plate and
perform at your highest peak.

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Brian Morton
Outreach Plan:
• The task I would complete is showcase my
broadcast/print sport stories I completed.
• The first method I would use first is LinkedIn to get that
connection going, then have his main contact info to
schedule an interview.
• I would follow up with messages on LinkedIn and this
would be done everyday so that he knows I’m very
interested.
Manager, Talent Acquisition
at ESPN/Disney
Jeremy Burns
Outreach Plan:
• The task I would complete is show my camera skills
and how I can capture clear and precise shots.
• The main contact method I would use is through his
company website, then get his main contact information
to have that close relationship.
• I would follow up by keeping an update on the company
website and main contact information and this would be
within 3-4 days of applying.
Director of Recruiting at
PlayOn! Sports
Gene White
Outreach Plan:
• The task that I would complete is getting behind the
camera on a TV set and record reading a script off the
prompter.
• I would get his main contact information (number and
email) and get other contact information from managers
of Fox Sports.
• I would follow up with an email response so that he
knows I’m interested in the position and this will happen
3-5 days of initial contact.
Talent Acquisition at FOX
Sports for FOX News

5. GOALS
Short Term: (2023)
• Specific goal you want to achieve in short term.
My short-term goal I want to achieve is to have more
branded published content through my social media and
specifically my LinkedIn connections up 30% by
February 2024.
Mid Term: (2030)
• Specific goal you want to achieve in mid term.
• My Mid-term goal I want to achieve is have elite
media companies/industries on my resume and have
my LinkedIn connections up 60% by January 1,2030
where to the point I can become the Hero for my
brand and become the inspiration for others to come.
Long Term: (2040)
• Specific goal you want to achieve in long term.
• My long-term goal I want to achieve is develop my
own media industry where I can hire the right
candidates for my brand/team and help them achieve
success through my Hero Archetype and partner with
other companies to make the world a better place

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Creation
SOFT
HARD
Novice / Adept / Expert
Desktop Publishing Software Novice / Adept / Expert
Social Media Novice / Adept / Expert
Writing Novice / Adept / Expert
Database Interface Software
SOFT
HARD
Novice / Adept / Expert
Technical Troubleshooting Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Self Management Novice / Adept / Expert

7. I Promise to my audience that I will have
sincerity, journalism integrity, and have
analytical thinking to complete the task at
hand.
PROMISE

8. CREDENTIALS
Work Experience:
• Broadcast Assistant: Camera Operations
for Radford Athletics Department
• -Partnered with ESPN to bring live the
sports in action through videography.
• Sportswriter/Editor: The Tartan
Highlander Student News Media
• -Pitched and developed new columns for
increasing readership with sports
expertise.
Education:
• Sportscasting Certification: Full Sail
University 2023
• Bachelors of Science Degree: Radford University 2021
Volunteer Work:
• Distinguished Springers: Thanksgiving
Food Drive

9. COMPETITION
Shalin (SC) Carter
Industry Experience:
• Building Personal Sports Media Brand
on YouTube: Carter 94 Feet
Education:
• Bachelor’s Degree: Dan Patrick’s Sportscasting
Program 2023
Leadership Experience:
• None
Skills and Proficiencies:
• Digital Content
• Journalism
• Writing
Richard Bland III
Overall Online Presence:
• Shalin has no connections, but 2 followers, he has a
custom graphic banner, headshot is decent with open
to work, his profile is detailed with top skills and a
project he has worked on, active on YouTube.
https://linkedin.com/in/shalin-carter-137b5621a
• Grade: Average. 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Broadcast Assistant: Radford Athletics
Education:
• Bachelor of Science: Radford University 2022
• Sportscasting Certificate: Full Sail University 2023
Leadership Experience:
• None
Skills and Proficiencies:
• Adobe Creative Suite
• Video Editing
• Broadcast Journalism
Overall Online Presence:
• Richard has 10 connections, banner is a background of
Charlotte, headshot shows clear view of body and
head, profile is detailed with notable skills and
education, he has five published articles from The
Tartan, active on X, and
https://www.linkedin.com/in/rbland98/
• Grade: Average. 80 out of 100

10. COMPETITION
Annie Mae
Noteworthy Experience:
• Social Media Correspondent and Reporter: NHL
• Arena Host: Washington Capitals
Richard Bland III
HEADSHOT HEADSHOT
Industry Experience:
• Broadcast Assistant: Columbus Blue
Jackets
• Content Creator: Bleacher Report
Education:
• Bachelor of Arts: Penn State University 2020
Skills and Proficiencies:
• Social Media: Summer Clayton
• Public Speaking: Eli Wohlenhaus
• Broadcasting: Eli Wohlenhaus
Overall Online Presence:
• Annie has over 500+ connections, she has a broken
glass custom banner, headshot is formal with clear view
of person, profiled is detailed with notable experience ,
she has screenshots on being on broadcast set, no
other social media,
• https://www.linkedin.com/in/annie-mae-66370517b
• Grade: Superior 100 out of 100
Industry Experience:
• Broadcast Assistant: Radford Athletics
Education:
• Bachelor of Science: Radford University 2022
• Sportscasting Certificate: Full Sail University 2023
Leadership Experience:
none
Skills and Proficiencies:
• Adobe Creative Suite
• Video Editing
• Broadcast Journalism
Overall Online Presence:
• Richard has 10 connections, banner is a background of
Charlotte, headshot shows clear view of body and
head, profile is detailed with notable skills and
education, he has five published articles from The
Tartan, active on X, and
• https://www.linkedin.com/in/rbland98/
• Grade: Average. 80 out of 100

11. BRAND POSITION
“TUTELAGE”
Since I didn’t have a role model in my life, I’ve
decided to make myself my own idol. I think of
myself as an unspoken hero. I always find a
solution to the problem. If I were to become apart
of your team, I would become the underdog that
wants to succeed and then tutelage someone to
have the same success. Being apart of top
industry, I can use the resources of being a leader
to help those who want to succeed.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• ESPN Production Intern 2024
‣ Oct 6, 2024 | Charlotte
• Social Media Coordinator: FanDuel TV
• Sept 5, 2023 | Los Angeles, CA
• Social Media Associate: Underdog Fantasy
• Sept 28, 2023 | Remote
Digital Marketing
• Primary Content: The type of content I will be publishing is
film/video editing of sport clips for highlights and broadcast
print stories, plus edit videos for commercials and print stories.
• Primary Tools: I will be using Adobe Creative Suite to edit
and my Sony ax 6400 camera for film production. My social
networks will mainly be YouTube, X, Linkedin, and Twitch.
• Website: I’ll be using my portfolio to promote how passionate
I am about my work and how much effort I put forth towards
making sure that I have the absolute best and being a leader.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I want to seek out and shadow is
best at what they and not over think it, like Sam Acho,
an NFL, XFL, and College Football Analyst. Joined
ESPN in 2021.
Formal Education
• Sportscasting Certificate: Full Sail University
(November 2023)
Technical Skills
• Print Journalist
• Adobe Creative Content
• Camera Operations Set Up
Soft Skills
• Prepare and deliver sports news through time slots
• Develop Content Ideas
• Analyze and Interpret News

14. Richard Bland III
Do you know why you don’t see a lot of sports journalist? It’s because they
lack the sports expertise. I have 20 years of sports expertise and 3 years of
sports writing and the knowledge to tell a game through a story. My work I
published will tell you how I describe a game into a story and feel like you
were at the game watching. Nothing is more passionate for me is to sit and
watch a game, plus tell a story while having fun with it.

15. REFERENCES
Brian Morton (n.d.). [Linkedin]. Retrieved October 7, 2023, from
https://www.linkedin.com/in/brian-morton-9047ba3/
Gene White (n.d.). [Linkedin]. Retrieved October 7, 2023, from
https://www.linkedin.com/in/gene-white-1a891a8
National Center for O*NET Development. Occupation Keyword
Search. O*NET OnLine. Retrieved October 7, 2023,
from https://www.onetonline.org/find/quick?s=sports+broadcast
Thomson, J. (2021, February 9). “Hero Brand Archetype”.
Jamie-Thomson-Designer. https://www.jamie-thomson-
designer.com/hero-brand-archetype/
Jeremy Burns (n.d.). [Linkedin]. Retrieved October 7, 2023,
from https://www.linkedin.com/in/jeremyburns24
Annie Mae (n.d.). [Linkedin]. Retrieved October 7, 2023, from
https://www.linkedin.com/in/annie-mae-66370517b/
Shalin (SC) Carter (n.d.). [Linkedin]. Retrieved October 7,
2023, from https://www.linkedin.com/in/shalin-carter-
137b5621a/
Sam Acho (n.d.). [ESPN Press Room]. Retrieved October 8,
2023, from https://espnpressroom.com/us/bios/sam-acho/
National Center for O*NET Development. Camera Operators,
Television, Video, & Film. My Next Move. Retrieved October 8,
2023, from https://www.mynextmove.org/profile/summary/27-
4031.00