2. Social Impact
ofTwitter
Twitter allows people to voice their opinion about anything they
please (positive and negative)
Allows people to directly interact with their favorite celebrities,
athletes, or even politicians in the form of text and video
Allows athletes and celebrities to send meaningful messages and
announcements to fans on a massive scale
Many tweets are simply just memes that people make and share
to be funny and gain clout
3. Twitter &
Politics
Politicians are using twitter more than ever before
Trump has changed the way politicians use social media
(especially twitter)
Politicians these days will at least create a twitter page to help
gain popularity towards their campaign
All 100 US senators now have twitter accounts
https://www.cnet.com/news/donald-trump-twitter-redefines-presidency-politics/
5. Twitter &
Journalism
Twitter offers a great massive platform for news outlets to break
timely information to the public
Levels of journalism include: sports at all levels, local news,
nationwide news, global news, pop culture news, political news,
etc.
Allows journalists to interact with readers to build character and
deal with public criticism
6. Twitter &
Media
Professionals
Media professionals thrive off of twitter to promote products, post
advertisements, and post promotional videos
They strategically use pictures, videos, polls, etc to grab the
attention of twitter users scrolling through their feed
There are thousands of jobs offered to people to manage twitter
accounts, post regularly, and interact with users who might have
questions or concerns
https://business.twitter.com/en/basics/what-to-tweet.html
7. Twitter for
Individuals
Individuals can use twitter to promote themselves
They can attract attention by tweeting outrageous opinions,
posting interesting videos, or even by posting their music if they
are trying to promote that
Gain attention by posting series’ of funny videos
Get attention by commenting on other famous users’ posts
Katy Perry (Most followed person on twitter
with over 109 million)
https://www.cbsnews.com/pictures/the-biggest-twitter-accounts-on-earth/30/
8. 1st Twitter
SuccessStory:
LGTickets
LG (electronics company) wanted to boost sales for 16-24 year-
olds
Created a twitter treasure hunt in the UK where they would post a
map that led to a certain LG stall containing 2 high profile concert
tickets
First one to find the stall wins the tickets; the map zooms in
whenever #lgtickethunter was used on twitter
The campaign started with 5,000 tweets in the first day and
50,000 tweets by the end
Led to sales among 16-24 year-olds to quadruple in following
weeks
https://oursocialtimes.com/5-intriguing-twitter-marketing-case-studies/
10. 2nd Twitter
SuccessStory:
Taco Bell
Taco Bell uses direct interaction to get their name into
conversation
They dive into conversations with users with over 10,000 followers
and by using light hearted hashtags to humanize their massive
organization
This strategy has led them to over 600,000 followers (nearly 3x as
many as one of their biggest competitors – Burger King)
https://oursocialtimes.com/5-intriguing-twitter-marketing-case-studies/
