Raising Your Author Platform
•Download as PPTX, PDF•
0 likes•41 views
Presentation was given to the Maryland Writers Association, Carroll County Chapter in November 2018
Recommended
Recommended
More Related Content
What's hot
What's hot (7)
Similar to Raising Your Author Platform
Similar to Raising Your Author Platform (20)
Recently uploaded
Recently uploaded (20)
Raising Your Author Platform
- 1. 7 Ways …. MWA-Carroll County …to raise your author platform through Social Media
- 2. …what you do in addition to writing to cultivate readership. How did you get the readers you have? How did you start following other authors? MWA-Carroll County Author Platform IS… Christina Katz, Get Known Before the Book Deal Building your
- 3. • Listing your credentials • Providing your bio • Posting your resume • Directly selling your book or work • Nagging people to pay attention to you MWA-Carroll County Author Platform is NOT Christina Katz, Get Known Before the Book Deal Building your
- 4. MWA Carroll County Are you annoying?
- 5. MWA-Carroll County “Author Platform grows out of you body of work” ~Jane Friedman –
- 6. Raising your platform = raising your brand visibility MWA-Carroll County Platform = Visibility The greater the body of work – the easier it is to raise visibility
- 7. Finding Your Readers Who is looking at you?
- 8. • Check out authors who are like you on Goodreads and Amazon • Are there common threads of interest? • What kinds of questions are readers asking them – or about them • Are there parallel themes? MWA-Carroll County Who is like you? Questions and responses of readers are your clues
- 10. MWA-Carroll County What do your readers associate with you? Thriller, Children, Style, Romance, History, Humor, Hunting, Gardening, Family, Vacations, Fishing, Authority, Niche
- 11. MWA-Carroll County Fiction Writers • Human theme – family, redemption, abuse, survival • Time Period • History • Location • Something you researched Find an interest related to your content
- 12. MWA-Carroll County Building Audience Nurture Reward Refer, Recommend
- 13. MWA-Carroll County Build a Community
- 14. MWA Carroll County Where is your network? YOU Mentors Family Friends Work Virtual Regional Organizations Social Media
- 15. MWA-Carroll County Success … Find Niche Conversations And BUILD Health Family Travel Murder
- 16. Advertise, crow, brag, beg, sell MWA-Carroll County Failure …
- 17. • Articles • Video • Events • Speaking engagements • White papers • Free reports • Printed guides • Webinars • Sponsorships • Press Coverage • Podcasts • Workshops / Seminars • Partnering • Newsletters MWA-Carroll County Methods Social Media
- 19. 1. Facebook – profile, groups, Facebook Live 2. E-Newsletter 3. Instagram 4. Wattpad / Blogging 5. Video 6. Academia.edu 7. Podcasting MWA-Carroll County 7 Ways to use Social Media
- 20. • Your Profile – daily post with theme • Being interactive • Keep a balance on content (political, controversial, cats) • Facebook Groups – build community • Facebook Live - storytelling • Facebook Pages - promote MWA-Carroll County Facebook
- 21. • Keep it short and simple • Exclusive content • Share inks of interest • Use e-mail client • Have set format • Monthly is good – be consistent MWA-Carroll County E-newsletter
- 22. 1. Search and use hashtags 2. Complete your “Story” 3. Consider a series 4. Run a contest 5. Team up with other writers MWA-Carroll County Instagram
- 23. • Serial Content • Consumable content • Linked into e-Newsletter and Facebook • Chapbooks MWA-Carroll County Wattpad - Blogs
- 24. • Storytelling • Events • Interviews • Verbal blogging • Short – 2 minutes is ideal MWA-Carroll County Video
- 25. • Upload papers • Research and discuss • Network MWA-Carroll County Academia.edu
- 26. • Use Skype, Zoom or phone app • Interview guests • Unique audience • Edit carefully MWA-Carroll County Podcasting
- 27. • Keep all of work / platform engagements under the same name / brand • Develop niches and sub-niches • Watch others • Develop and leverage partnerships • Questions = areas of interest MWA-Carroll County Tips…
- 28. 1. Take inventory of your current digital assets 2. Develop your platform focus(es) 3. Choose 2 or 3 methods for raising your platform 4. Leverage partnerships 5. Have fun, enjoy your community MWA-Carroll County What now?