1. You-Attitude
It’s all about your audience.

2. What is you-attitude?

3. How can you create you-
attitude within sentences?

4. How can you create you-
attitude beyond the
sentence level?

5. Why doesn’t the word you
always create you-attitude?

6. Create Action…
…with every message you send.
If you don’t expect/hope-for a specific action, then
you don’t need to send the message, or you’ve
chosen the wrong audience.

7. Take a step back.
Look at the bigger picture. More than word choice.
It’s all about the reader’s perspective.

8. Talk about the reader.
Not yourself.

9. Positive Situations
“You” more than “I”

10. Negative Situations
Avoid “you” as much as possible.

11. Be complete.

12. Anticipate likely
Questions.
Respond to them.

13. Demonstrate importance.
Examples are great. Hypotheticals can be helpful.

14. How does it effect the
audience?
Think about their lives. Their concerns. Their goals.
Their values. Their conceptions of the future. Etc.

15. Thanks.