You-AttitudeIt’s all about your audience.
What is you-attitude?
How can you create you-attitude within sentences?
How can you create you-attitude beyond thesentence level?
Why doesn’t the word youalways create you-attitude?
Create Action……with every message you send.If you don’t expect/hope-for a specific action, thenyou don’t need to send the ...
Take a step back.Look at the bigger picture. More than word choice.It’s all about the reader’s perspective.
Talk about the reader.Not yourself.
Positive Situations“You” more than “I”
Negative SituationsAvoid “you” as much as possible.
Be complete.
Anticipate likelyQuestions.Respond to them.
Demonstrate importance.Examples are great. Hypotheticals can be helpful.
How does it effect theaudience?Think about their lives. Their concerns. Their goals.Their values. Their conceptions of the...
Thanks.
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Module 6

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Module 6

  1. 1. You-AttitudeIt’s all about your audience.
  2. 2. What is you-attitude?
  3. 3. How can you create you-attitude within sentences?
  4. 4. How can you create you-attitude beyond thesentence level?
  5. 5. Why doesn’t the word youalways create you-attitude?
  6. 6. Create Action……with every message you send.If you don’t expect/hope-for a specific action, thenyou don’t need to send the message, or you’vechosen the wrong audience.
  7. 7. Take a step back.Look at the bigger picture. More than word choice.It’s all about the reader’s perspective.
  8. 8. Talk about the reader.Not yourself.
  9. 9. Positive Situations“You” more than “I”
  10. 10. Negative SituationsAvoid “you” as much as possible.
  11. 11. Be complete.
  12. 12. Anticipate likelyQuestions.Respond to them.
  13. 13. Demonstrate importance.Examples are great. Hypotheticals can be helpful.
  14. 14. How does it effect theaudience?Think about their lives. Their concerns. Their goals.Their values. Their conceptions of the future. Etc.
  15. 15. Thanks.

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