Public relations marketing is the practice of managing the spread of information between an individual or an organization. In this above presentation, I have stated some important concepts of Public relations(PR) which can help an individual to enhance his knowledge in Public relations marketing.

1. PUBLIC RELATION MARKETING

2. According to public relation society of America (PRSA)
public relations can be defined as an activity
“Public relations helps an organization and its public adapt
mutually to each other. Public Relations broadly apply to
organizations as a collective group, not just a business; and
publics encompass the variety of different stakeholders”.
Public relations is a practice of management which evolves in a
slow and steady process in which public relation professional
develops and communicate the messages from inside of an
organization for outside parties like other organizations’
vendors and business partners’ public at large and
government bodies.

3. There is a difference between a business
communication and a PR message.
A business communication has a specific and focused message
which is generally intended towards people who are
involved in business practice of an organization. In a
business communication organizations are mostly aware of
the impact of their communication on the intended party
and it bears a formal tone and language.

4. On the other hand a PR communication is never specific
in nature and its impact on receiving parties can never
be assessed fully
because a PR communication is developed keeping view of
majority of population in mind however there are certain
pockets of people in a population who might behave or
perceive the communication as per their own thinking’
imagination and thought process.

5. A PR is developed for various purposes and objectives by an
organization. It could be
 intended to investors
 possible customers
 public at large or specific communities
 and groups in population
Purpose of a PR is to develop and maintain a certain point of
view in front of people about an organization.

6. PR can be developed to either maintain the image of an
organization or a particular stand of view or it can also be
developed to propagate a new image or view point as
Well.
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