Define target market and identify the relationship between target markets and market segments.

1. TARGET MARKETS

2. Key Terms

Target Market: A group of customers that a
business has decided to aim its marketing
efforts and product towards.

Market Segment: A group of individuals within
a larger market that share one or more
important characteristics.

3. Types of Market Segments

Geographic
 Region,

Climate, Population
Demographic
 Gender,

Psychographic
 Values,

Income Level, Age, Occupation
Attitudes, Beliefs
Behavioral
 Price
Sensitivity, Brand Loyalty, Benefits Sought

4. The Big Point
The target market is a collection of market
segments.

6. Now What?
How to do pick your market segments?

7. Assignment



Read “How to Define Your Target Market” by
Mandy Porta
Write 10 questions you would ask Heather to
determine her target market
Save and print – turn into tray when done