6. Join the table:
Share the Food,
Talk, and
Establish
Relationships
Reaching the food blogger
community means getting more
opportunities to create buzz and
generate awareness.
7. Locate
the Local
Service and Let
Consumers
Check-
Implement foursquare
and Gowalla and other
In!
location based services to
reach local consumers and
drive the traffic to local
stores.
8. Connect With
The most popular cooking videos
The Cooking
Channel can have 36,712 viewers
Community in one day. Connect with the
video channels and make your
and Introduce brand known through their
the BRAND power!
9. Measure
Effectiveness
Use Google Alerts to
monitor the traffics to
Whole Foods websites and
other social networking
pages.
10. Budget & Timeline
• Holiday seasons have more traffics to the
websites for cooking recipes and product
purchases.
• $ 2 millions on SEO, Blogger Outreach and
Location Based Services.