Leveraging the social media for food entrepreneurs.pptx

1. Leveraging the social media
for food entrepreneurs

2. Plant based alternative protein
Content
Main Dish
● Introduction
● Power of social media for food business
● Building a Strong Brand Presence
● Choosing the Right Platforms
● Content Creation Strategies
● Engaging with the Audience
● Influencer Collaborations
● Utilizing Paid Advertising
● Monitoring and Analytics
● Handling Negative Feedback
● Points to keep in mind while seeking
external help
● Case Studies

3. Things to keep in mind for entrepreneurship in this area
Why
What
How

4. Engagement and
Community Building:
Analytics and
Performance Metrics
Content Quality and
Consistency
Platform Relevance
Things to check

5. Plant based alternative protein
The Critical Role of Social
Media in Business Today
Main Dish
● Global Reach: Connect with audiences worldwide,
breaking geographical barriers.
● Consumer Influence: Today's consumers rely on social
media for product discovery, reviews, and decision-
making.
● Real-time Engagement: Instantaneous communication
fosters quick responses, enhancing customer
relationships.
● Brand Visibility: Establish a strong online presence for
increased visibility and brand recognition.
● Customer Loyalty: Direct interaction on social media
builds communities, fostering customer engagement and
loyalty.
● Market Insights: Leverage social media data for valuable
market research and insights into consumer preferences.
● Cost-Effective Marketing: Social media platforms provide
a cost-efficient way to reach a large and targeted
audience.

6. Plant based alternative protein
Building a Strong Brand Presence
Main Dish
● Explore the role of social media in building a brand
identity.
● Showcase successful examples of food businesses with a
strong social media presence.

7. Plant based alternative protein
Choosing the Right
Platforms
Main Dish
● Discuss the different social media platforms and their
suitability for food businesses.
● Highlight the visual appeal of Instagram for showcasing
food, community engagement on Facebook, quick updates
on Twitter, and creative content on TikTok.

8. Plant based alternative protein
Content Creation
Strategies
Main Dish
● Provide tips for creating visually appealing content,
including high-quality images and videos.
● Discuss the importance of storytelling and sharing the
behind-the-scenes aspects of the business.

9. Plant based alternative protein
Engaging with the
Audience
Main Dish
● Emphasize the importance of engagement with followers
through comments, likes, and shares.
● Encourage the use of polls, surveys, and contests to
involve the audience.

10. Plant based alternative protein
Influencer
Collaborations
Main Dish
● Discuss the benefits of collaborating with influencers in
the food and lifestyle niche.
● Share success stories of food entrepreneurs who have
leveraged influencer marketing effectively.

11. Plant based alternative protein
Utilizing Paid Advertising
Main Dish
● Introduce the concept of paid advertising on social media.
● Discuss the advantages of targeted ads to reach specific
demographics and increase brand visibility.

12. Plant based alternative protein
Monitoring and
Analytics
Main Dish
● Highlight the importance of monitoring social media
analytics.
● Discuss tools and metrics for tracking performance and
adjusting strategies accordingly.

13. Plant based alternative protein
Handling Negative
Feedback
Main Dish
● Highlight the importance of monitoring social media
analytics.
● Discuss tools and metrics for tracking performance and
adjusting strategies accordingly.

14. Case studies In India
Lunch Dinner
Deeba Rajpal She is recognized for
her expertise in baking and
dessert-making, and her social
media presence has allowed her to
collaborate with brands and share
her culinary experiences.
Shivesh Bhatia started by sharing his
baking journey, recipes, and beautiful
dessert creations. His engaging
content and approachable recipes
resonated with a wide audience
Subhojit, a 29-year-old from Kolkata,
developed a love of cooking after
observing street sellers tossing noodles
during his school days. Despite having a
PG in Thermal Engineering, he pursued
his passion for cooking and turned it
into a profitable business with The
Harmony Pot

15. Storybuilding capacity
Consistency and team
strength
Knowledge about
Social media and
digital world
Client testimonial
Things to check
while selecting
external help

16. Questions???