The Royal Conservatory provides music and arts education to over 5 million students nationwide. It is launching a new digital initiative called myDigitalRCM to create an online community for students, teachers, and patrons. This will include social networking, digital marketing, online learning, and distributing multimedia content. The Royal Conservatory is selecting Drupal as its new content management platform to power this digital transformation and achieve its vision of being interactive, relevant, and connecting its community.

1. The Royal Conservatory
Drupal Business Summit
December 2, 2011

2. Agenda
• About the Royal Conservatory of Music
• The myDigitalRCM Initiative
• Drupal and Myplanet Digital
• On the Horizon

4. Developing human potential through music
and arts education

6. Our Reach
• 5.2 million RCM alumni (examinations) nationwide
• Over a million examinations (past 10 years)
• Almost 250,000 examination students
• 375,000 Learning Through the Arts (LTTA) students
nationwide
• 100,000+ annual Performance patrons

7. myDigitalRCM Vision
• RCM’s digital vision is to serve as a community hub for knowledge, learning and
collaboration in music and arts education and performance
Digital RCM Community Ecosystem … connecting …
Students, Teachers, Parents, Patrons, Donors, Alumni, Sponsors, Music Companies, Digital Media Companies
Interactive / Relevant
 RCM will provide music and arts services that are engaging, interactive and relevant for people worldwide
Connected
 RCM will connect with its customers, as well as providing them a chance to connect with each other
Community
 RCM will serve as a community hub of active users, enabling ongoing conversations and ideas exchange

8. myDigitalRCM Program Objectives
• Engage our customers and the music and arts community
in the RCM experience
• Enhance our brand relevance
• Generate revenue from current and new services
• Expand our geographic reach in Canada and beyond
• Create an integrated RCM experience

9. Achieving our Digital Vision
Four cross-RCM work streams have been established in
order to implement our digital strategy.
Social Digital Digital Digital Content
Networking Marketing Learning Delivery
Create and Build RCM’s Provide digital Develop and
engage digital digital brand and education and distribute multi-
communities market presence shared learning media content

10. myDigitalRCM in Context
• Be Interactive.
• Be relevant.
RCM Digital Vision • Be Connected.
• Build Community.
To Achieve
Projects & Strategies
Executing
Work Streams:
Digital Digital Digital Content
Social Networking
Marketing Learning Delivery
Supporting
Technology Platform

11. Enabling Technology
• Be Interactive.
• Be relevant.
RCM Digital Vision • Be Connected.
• Build Community.
Projects & Strategies
Work Streams: In order to achieve RCM’s Digital
Social
Networking
Digital
Marketing
Digital
Learning
Digital Content
Delivery
Vision and the advantages that we
as an organization seek, we are
selecting a new technology platform.
Technology Platform
• The new technology platform will support all myDigitalRCM strategies and projects.
The scope of the new technology platform includes:
Technology Platform
Selling Products & Managing our Building Disseminating and
Services Online Content Communities Sharing Video

12. Roadmap and Status
Q1 2010 Develop Business Requirements & RFP •Formalize our Requirements
Publish RFP & Receive Proposals •Request Proposals
Business and Technical Assessment •Evaluate Proposals and Vendors
Develop Script for Vendor Demos •Determine what we want to see
Vendor Demos •View the Solutions “in action”
Final Analysis & Selection •Compare and score the solutions and vendors
•Finalize commercial terms and resourcing.
30/07/2010 Contract Negotiation
Target: 01/08/2010
Project Initiation

13. The Proposed Solution
The solution that we are planning to implement will span three primary areas of digital media
management:
Sales & Donations Management Content Management Video Platform
(Online sales of all RCM and (Dynamic, online publishing of (High Quality Video/Audio
RCM-related products, services RCM content) Content Publishing)
and donations)
• Core content management – • Analytics
• Payment Portal
textual, images, audio, video • Player
• Analytics
• Social Platform • Ads
• Donations
• Information Management &
• Storefront Analytics
• Membership Management
• Ad and Campaign
Management
• Digital Asset Management

14. Why Drupal?
A Unified Solution Scalability Extensibility
• Powerful and • Integration with • Large open-
extensible most widely-used source community
theming engine caching solutions
• Modular, highly
• Built-in workflow • Proven at an configurable
and permissions enterprise level
management • Integration with 3rd
party systems

15. Technology Platform (Before)
Web Content URL CMS Server
Main Site rcmusic.ca Agile (Thinking Cap) Windows Server (RCM
Data Centre)
Examinations rcmexaminations.org Manual (Dreamweaver) iSeries (RCM Data
and Capricorn Centre)
Performance performance.rcmusic.ca Metawave 3rd Party hosted
RCS http://www.rcmusic.ca/Cont Hand coded HTML and iSeries (RCM Data
entPage.aspx?name=com Capricorn Centre)
munitySchool
LTTA (english) www.ltta.ca Proprietary CMS 3rd Party hosted
LTTA (French) www.alpa.ca Proprietary CMS 3rd Party hosted
Shopping cart Capricorn and Maestro iSeries (RCM Data
Centre)

16. Technology Platform (After)
Web Content URL CMS Server
Main Site rcmusic.ca
Examinations examinations.rcmusic.ca
Performance performance.rcmusic.ca
Drupal Cloud Hosted
RCS learning.rcmusic.ca/rcs
LTTA (english) learning.rcmusic.ca/ltta
LTTA (French) learning.rcmusic.ca/apla
Shopping Cart Capricorn and Maestro* iSeries (RCM Data*
Centre)

17. The new rcmusic.ca

18. learning.rcmusic.ca

19. performance.rcmusic.ca

20. examinations.rcmusic.ca

21. Partnership with Carnegie Hall
For Immediate Release – March 25, 2011
THE ROYAL CONSERVATORY ANNOUNCES PARTNERSHIP
WITH CARNEGIE HALL
The Royal Conservatory and Carnegie Hall have partnered
to launch the Carnegie Hall Royal Conservatory
Achievement Program (The Achievement Program), a
national system of music study and assessment for
students and teachers across the United States.

22. A National System of Music Study
and Assessment in the US
• “By establishing a commonly understood set of standards for
people studying music across the United States, this national
program will create engaging new ways for students, both kids
and adults, to measure their progress, motivating them to work
toward greater musical accomplishments.”
• “The Achievement Program will also assist parents who seek a
better understanding of their children’s level of performance and
musical growth, while supporting teachers through opportunities
for high-quality professional development and curricular
resources.”

23. Partnership with Carnegie Hall
“Carnegie Hall is proud to align itself with The Royal Conservatory's
125-year legacy of excellence in music education.” --Clive Gillinson,
Executive and Artistic Director of Carnegie Hall

24. RCM’s previous presence in the US

25. The Achievement Program

26. Existing Functionality
Core Custom Functionality
Modules
Custom
Modules
Themes
Custom App
(optional)
User Auth.
Workflow
Look/Feel
Candidate Services
Reporting
Operations
Forms