Running head Strategic Planning1Strategic Planning5.docx

Running head: Strategic Planning 1
Strategic Planning 5
Strategic Planning
Melissa Blair
Rasmussen College
Author Note
This paper is being submitted on February 25, 2018, for
Glen Philbrick’s B280 Business Capstone course.
Strategic Planning
Every business should have a strategic plan on how to carry out
its operations, regardless of whether it is a real business in
existence or a conceptualized business idea that is yet to be
started. In the strategic planning of business, we use a SWOT
analysis as a useful tool that helps the proprietor of a business
to identify the strengths and weaknesses as well as the
opportunities and the threats that could exist in the business.
The company has various weaknesses as outlined in the table.
Lack of a proper strategic plan is a significant problem since it
makes it difficult at times for the company to sell its products
and there are thus small profits at times. The management
system is also weak. As seen from the business problem which
has been under discussion, the company suffers issues with
integrity which starts with some of the management staff. The
delicate supply chain can result in the decrease in profit and
income as they may lose some of the clients (Code 7
Entertainment, 2012).

Below is a tabularized detail of a SWOT analysis of the
MovieFlix business.
Strengths
Weaknesses
· A good reputation
· Good customer relation-MovieFlix has a reputable relationship
with its customers.
· Experience- the business has a half a decade experience in
dealing with movies.
· Location- MovieFlix has branches all over the regions.
· Ease of access- MovieFlix has a wide tendency of online
advertisement that enables a wider spread of the business.
Opportunity
· MovieFlix is working to access wider market
· The increasing use of social media platforms to carry out
advertisement. Maximize technology.
· Cinema halls are increasing everywhere hence utilizing our
movie products.
· Weak management
· Insufficient working staff- has limited employees
· Time consumed in advertisement-online advertisement is both
time and money consuming
· Improvement in the policies of the business-the policies is a
little bit stricter in the works.
· Inadequate capital to expand the business.
Threats
· Increasing business selling the same products-movies.
· High tax rates by revenue authorities.
· High inflation in the economy was making people opt for basic
needs like food.
· Competitors were subsidizing their prices, halving the price of

movies.
The table above comprises the list of strengths, weaknesses,
Opportunities, and threats of MovieFlix. Firstly, having the
strengths alone is not a direct translation of the goals objectives
into realization (Speth & Probert, 2015). The business should
endeavor to maximize its relationship with the customers.
Customers an integral part of the entire success of the business,
as such the customers should be served with due requirements
and should be engaged in getting their opinions concerning the
project. These will pave the way to determining the interest of
these targeted customers (Sarsby, 2016). Also, half a decade is
not more of a business, but good reputation of the business will
establish its existence many more years to come. As outlined in
the above table under the strengths of the business, ease of
access will enable the business reach its targeted audiences and
capture more people similar to its audience. The business, for
this matter, should outspread its branches all over for enhance
more ease of access. On the other hand, the business equally has
opportunities on which it should endeavor to work smart to
sieve them all (Sarsby, 2016). Because of ease of access
through the internet, the business is bound to access a wider
market hence expand and realize its mission which is to
maximize profit.
Notably, MovieFlix has an opportunity to work in handy with
the multiple cinema halls which demand a lot of its movie
products. These are strengths because they positively
contribute to the success of the business (Speth & Probert,
2015). With them, the business can attain its goals and
objectives of maximizing profits while giving adequate service
to its consumers. For every strength there exist weaknesses,
MovieFlix is bound to have certain weaknesses including lack
of enough employees.

To realize its objectives, it has to increase the labor force to
meet its mission. An advertisement is equally expensive and
time-consuming. An increased number of employees will save
time. The issue of capital to run the business can be solved by
reaching out for financial aid from financial institutions (Speth
& Probert, 2015). These are weaknesses since they drag the
business hampering its way to achieving its success. The
competitor can as well use the shortcomings to pin down the
business and thrive the expense of the rival business.
Besides, MovieFlix has its prevalent threats. The threat of
competition is brought out by the presence of other competitors
in the market. There are competitors with the same idea who
have even subsidized the prices of their products.Cost volatile
is also a threat, it should be checked into to avoid falling off the
company. Eliminating them from the field is impossible but
working towards giving your best will be a viable option
(Sarsby, 2016).
As a consultant that wants all the best for MovieFlix, the
following would be a suitable recommendation for the business.
First, is the capital acquisition (Speth & Probert, 2015). The
business should reach out to all relevant sources to have a
considerable amount of money to cater for the employees to be
added and for advertisement purposes. Secondly, I would
recommend nominating new recruitment since the current one
has failed. MovieFlix should not fear its competitors but
instead, learn from their weaknesses to elevate. As such, the
business will have the proper reason to serve its targeted
customers (Pahl, Richter & University of Applied Science
Berlin, 2007). Lastly, is including the value of integrity in the
company’s co-values after everything else is done by being
supportive of other team members, being loyal with one
another, acting with honesty and integrity by not compromising
truth within the company. Being open to communication and
allowing others to share their opinions and views along with
respecting each other as a whole including the contributors.
Alongside these moves, the management team should assign the

employees suitable tasks especially to workers who feel
confident in their areas of duty. This will surely enable the
business reach its mission positively attain the solution.
References
Sarsby, A. (2016). SWOT analysis.
Pahl, N., Richter, A., & University of Applied Science Berlin.
(2007). SWOT analysis: Idea, methodology and a practical
approach. Munchen: GRIN Verlag.
Speth, C., & Probert, C. (2015). The SWOT analysis: Develop
strengths to decrease the weaknesses of your business.
Code 7 Entertainment, I. (2012). Movieflix.com. Los Angeles:
Code 7 Entertainment, Inc.
Running head: Announce Topic
1
Announce Topic
Name: Rodney Wheeler
Institution: Rasmussen College
Course: G440/POT4001 Section 02 Political Thought
Date: 02/25/18

Commented [HK1]: Please review
http://guides.rasmussen.edu/apa for cover page formatting.
http://guides.rasmussen.edu/apa
2
Abstract
It is widely known that man is a sociopolitical animal. It is in
this view that issues of who
should govern have dominated the human race since time
immemorial. This paper seeks to
analyze the ideas of the two philosophers-Plato and Karl max on
who should really govern the
society. Plato is widely regarded as the father of modern
education system since most European
universities took after his Academy. His views on social classes
are still evident today and his

arguments are widely used by people of all cadres to date. Karl
Marx, on the other hand, is
regarded by some as the father of social sciences and his
economic insights form a solid platform
on which the society trades today. These two philosophers,
however, present completely
conflicting ideas on who should really be the head of a society
and this paper seeks to sit on the
edge, look at the two, examine the practicality of both and their
application in the modern world.
Commented [HK2]: Please review
http://guides.rasmussen.edu/apa for top margin spacing.
Commented [HK3]: Why? How do we know that?
Support assertion.
Commented [HK4]: 1.Sentence grammar
2.Avoid rhetorical statements without any articular
factual meaning. Formal writing requires research based
statements.
Deleted: widely regarded

Commented [HK5]: Who is he?
Commented [HK6]: Grammar, revise.
Commented [HK7]: Do not make claims. Support
assertions and verify they are facts.
Commented [HK8]: Why? Support assertions.
Commented [HK9]: Who said that? Support assertion.
That is not true.
Commented [HK10]: This assignment is not an essay in
rhetoric but a researched based formal paper, avoid
embellishments that cannot be supported.
http://guides.rasmussen.edu/apa
3
Comparison Between Plato and Karl Marx on Who Should
Govern.
Karl Marx has a loathing attitude towards the ruling class. He
believes that they
formulate the laws and standards of the society for their own
gain, (Marx, 1970). This is a direct
challenge to the common notion that values within a society are
independent of economic or
political interference. He argues that while the normal citizens

are busy doing the day to day
chores, a few elite class are busy formulating and developing
ideas that are later reinforced as
meant for common good to all concerned. He believes that these
ideas by the ruling few serve
only the interests of the elite few. For this reason, Marx
supports a system of government where
everyone rules. Marx finds this way of leadership lacking and
instead argues that it is the
economic production that really shapes the prevailing ideas and
gives meaning to the
government. He, therefore, emphasizes the importance of
considering popular culture in
government, essentially inclining towards a democratic system.
Sharply contrasting Karl’s view on who should rule society are
Plato’s arguments. Plato
was born and raised in an elite political family and many people
expected him to take a political
position in the then government. However, this did not take
place. His arguments are largely
thought to have been influenced by Solon, a ruler that existed
more than one hundred and fifty
years before he was born. At the time of his growing up, there
was anarchy caused by what he

viewed as excessive freedom brought by democracy. It is
therefore only reasonable that he
advocates for a system whereby the society is ruled by a chosen
elite whom he refers to as
philosopher-rulers. These are people who according to him,
have extensive knowledge about the
‘city’ and are in the best position to make important decisions
such as declaring war. He
proposes that these elites should not be allowed to own property
as it corrupts morals. By this,
4
Plato is also advocating for social stratification whereby there
exists a ruling class, made of
philosopher-rulers that have leisure and respect, the guardian
class that guards the city and the
producers that provide goods for the city, enjoying wealth,
family life but no honor or privilege
to rule. He suggests that these three social classes still remain
friends.
The aforementioned views by the two philosophers have their
limits. Marx aim was to

create a system of equality for all where the society worked out
as a common unit. This did not
work then and even in today’s world, remains a utopic dream.
Marx also presents the normal
citizens as passively approving of the ruling ideas which are not
a true reflection of the society as
people actively agree or reject government proposals in popular
culture. His ideas also fail to
acknowledge the existence of alternative ideas that are present
in most societies. Plato’s views
are viewed as totalitarian largely because of restricting
ownership to private property and family
life to the philosopher-rulers. There also lies a danger by
individuals regarding themselves to be
in the best capacity to govern whereas they got little to offer.
These individuals risk isolation
from political realities. The philosophers who you find in the
philosophy departments today
aren’t what Plato intended. His definition was rather ideal
where the philosopher-rulers were
chosen from the brightest and most courageous children and
then underwent extensive training
and learning to later emerge as the most highly educated and
capable leaders. This is not

practical today.
Most of the political systems in the world today borrow from
both Platonic and Marxist
arguments. The ruling class made up of specific political parties
that take turns to govern is still
present in the world today. This was Plato’s idea. However, this
political class has been accused
many times of making rules and decisions that only favor the
elite few hence validating Marx
ideas. The society today is rather stratified into the ruling class,
the middle class and the poor.
5
This is akin to Plato’s philosopher-rulers, guardians and
producer classes. Most of the political
systems in the world today also exercise a form of restricted
democracy. This is manifested
through rights and privileges to citizens while the government
still has the power to cut off those
rights at any time. The political systems have been unable to
adopt the Platonic idea of a ruling
class that does not own property or enjoy family life and instead
the political ruling class today

are some of the richest people on earth. Corruptions and self-
gratification have replaced Platonic
aim of a ruling class that serves justice to all concerned. As
time goes by, people are largely
voting for the political leaders based on their ability to
transform the economy. The manifestos of
presidential candidates are riddled with strategic economic
plans and the most impressive ones
win. This is a confirmation of Karl’s idea that the economy is
the main basis of a society. It is
therefore clear that the modern political system in most parts of
the world is a sandwich of
Marxist and Platonic ideas.
6

References
1. Karpowicz, K. Plato: Political Philosophy. Internet
Encyclopedia of Philosophy. Retrieved
from https://www.iep.utm.edu/platopol/
2. Kershaw, T (2012, August 21). The religion and political
views of Karl Marx. The
Hollowverse. Retrieved from https://hollowverse.com/karl-
marx/
3. Zaykova, A. (2014, June 19).” Ruling class and ruling ideas
by Karl Marx and Fredrick
Engels-A summary. Midnight Media Musings. Retrieved from
https://midnightmediamusings.wordpress.com/2014/06/19/ruling
-class-and-ruling-ideas-by-karl-
marx-and-frederick-engels-a-summary/
4. Marx K. and Engels F. (1970). Ruling class and ruling ideas.
Cultural theory and popular
culture: A Reader.4th ed. Essex: Pearson, 2009.
5. Matassa, Giulia (2013, April 17). Plato’s Argument for Rule
by Philosopher Kings. E-
INTERNATIONAL RELATIONS STUDENTS. Accessed from
www.e-ir.info/2013/04/17/should-
philosophers-rule/

6. Jowett, Benjamin (1892). [The Dialogues of Plato Translated
into English with analyses and
introductions by B. Jowett.], Oxford Clarendon Press, Uk, UIN:
BLL01002931898

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