3. Required information to setup a listing
‣ Name of Organization
‣ Contact Person
‣ Contact Email
‣ Contact Phone
‣ Account Number
(Example: 4842-12-306-0107-157-1200344)
‣ Title of Listing
‣ Description of Listing
‣ Image/Logo of Product
‣ Price
‣ Quantity
‣ URL with additional information
5. Costs & Contact
• The money minus the credit card fees will be transferred from the general
store account to your account number on a month.
• The current credit card fee is 2.5%. If sales tax is collected, the
University will collect that as well. If there are refunds, the costs for that
will also be deducted.
• If you are ready for a store listing, send the information to:
ptogel@clemson.edu
7. The best way to get people in
South Carolina to do support you, is to first
join them in what they are already doing.
8. Politicians like to tweet and friend on
Facebook, and a majority of staffers on
Capitol Hill say social media are an important
way to communicate with constituents.
CMF report, #SocialCongress: Perceptions and Use of Social Media on Capitol Hill, Congressional Management Foundation
9. Facebook in 60 seconds
• Facebook is a free social networking service and website launched in
February of 2004, operated and privately owned by Facebook, Inc.
• As of June 2011, Facebook has more than 674 million active users –
more than 149 million users in the United States alone.
• According to the Nielsen Company, the average active social media user,
logs in 19.2 times per month on Facebook, spending an average of
5 hours and 52 minutes on the site.
• According to a study by Starcom MediaVest Group and Rubinson Partners,
Facebook makes up 56% of all shared content (up from 45% in August, 2010)
on the web. Facebook allows you to share your passion and conviction.
10. Twitter in 60 seconds
• Twitter is a free social networking and micro-blogging service that allows
its users to send and read other users updates (otherwise known as tweets)
which are text-based posts of up to 140 characters in length.
• According to Twitter, Twitter has 175 million registered users.
• According to a study by Nielsen, the average internet user in the US spends
close to 23% of his/her internet time on social networks.
• The average user spends 31min 17 sec per month on Twitter.
• A lot of stories break on Twitter before they reach the traditional news media.
• Smartphone applications allow short messages, geo tagging and picture
uploads with the post.
11. Google + in 60 seconds
• Google+ (or Google Plus) is a new social network designed to go toe-to-toe
with Facebook while emphasizing something Facebook doesn't: privacy.
• Google+ passed 18 million users on July 20, according to an analysis by Paul
Allen.
• Google+ is the 42nd ranked social networking site in the U.S.uploads
• The average visit time on Google+ was five minutes and 50 seconds during
the week ending July 19, 2011-up from four minutes and fifty two seconds
the previous week.
• In comparison, users spent more than 21 minutes on Facebook.
12. Why do people use Social Media?
• Connecting
How can you connect people to other people and things that will help them
accomplish their goals?
• Collaboration
How can you help people collaborate with each other more easily?
• Consuming
How can you reward people for consuming and sharing your content for you?
• Sharing
What can you give to people that will help them create more interesting
content to spread?
• Creating
What can you share that will make South Carolina communities better?
13. What does social media do for us?
• Social media allows all wired agents to interact, share information,
and forge some semblance of a professional relationship.
• An online presence is not a replacement for the local, face-to-face contacts,
but rather a way to build, maintain, and strengthen these relationships.
• Organizations like the AgChat Foundation (http://agchat.org) are getting
farmers engaged in social media, educating them about the technology and
providing them with the tools to do this.
• It is a whole lot easier to spend 30 to 45 minutes a day utilizing Facebook or
Twitter to communicate with farmers than to travel from location to location.
• If you do not use social media to share the truth, other organizations will tell
their perspective to your constituency. Remember – a rumor is halfway
around the world before the truth has got its boots on...
23. Develop a reverse-mentor strategy
• The concept of reverse mentoring is said to have begun a decade ago at
General Electric when then-CEO, Jack Welch realized he and his
management team had much to learn about the Internet.
• Welch required 600 top executives, himself included, to find younger mentors
who were knowledgeable about the internet. Most of the mentors were in
their 20s and 30s.
• Senior leaders in Coop. Extension need to find younger workers that
"reverse-mentor" them to use social media for the success of
Clemson University and their constituency.
• Reverse mentoring is a "win-win" relationship. The traditional one-way
street becomes a two-way thoroughfare where employees of all ages can
learn from each other.
• It is also a great retention tool for the younger generation of employees.
24. Embrace social media
• Farmers around the world embrace social media.
• Schedule time
• Those who fail to see the benefit of building relationships online
are failing their organizations.
25. Create engaging content
• Create unique news
about your area
• Ask timely questions
• Ask yes or no questions
• Ask specific questions
• Ask edgy questions
• Ask true or false questions
• Ask questions about a photo
• Ask poll questions
• Ask fun questions
• Ask preference questions
• Ask who’s attending an event
• Ask fill in the blank questions
• Reply and pay attention
26. It’s not what you say that matters,
it’s what you do.
27. So what can I do today?
1. Talk to the web team after this session.
2. Make time and attend a workshop about Twitter, Facebook and
other social media options:
Secrets of a Successful and Effective Facebook Page
http://www.extension.org/learn/event/269
August 3, 2011, 2:00 pm EDT
3. Get a personal consultation with the web team.
4. Engage!
28. More learning opportunities
• Social Media Files from PSA
http://www.clemson.edu/public/web/social_media/
• eXtension
http://www.extension.org/learn/events/upcoming
30. References
• Extension Identities on Twitter
http://www.extension.org/people/colleagues/socialnetwork/twitter
• Beginners Guide to Social Media in Extension
http://collaborate.extension.org/wiki/
Beginners_Guide_to_Social_Media_in_Extension
• Blogging on the range: Farmers embrace social media tools
http://www.californiacountry.org/features/article.aspx?arID=661
• A new way to tell your story
http://www.dairyherd.com/dairy-news/latest/a-new-way-to-tell-your-
story-114029174.html
• AGChat Foundation - http://agchat.org
