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Why we post social media?

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Why we post on social media?

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Why we post social media?

  1. 1. Why We Post: Social Media Through the Eyes of the World
  2. 2. Why We Post: Social Media Through the Eyes of the World • A global research project on the uses and consequences of social media. • Nine anthropologists spent 15 months living in nine communities around the world, researching the role of social media in people's everyday lives.
  3. 3. The team have shared the 15 interesting discoveries they made from their research…
  4. 4. 1. Social media is not making us more individualistic.
  5. 5. 2. For some people social media does not detract from education – it is education.
  6. 6. 3. There are many different genres of selfie.
  7. 7. 4. Equality online doesn't mean equality offline.
  8. 8. 5. It's the people who use social media who create it, not the developers of platforms.
  9. 9. 6. Public social media is conservative.
  10. 10. 7. We used to talk, now we just talk photos.
  11. 11. 8. Social media is not making the world more homogenous.
  12. 12. 9. Social media promotes social commerce, not all commerce.
  13. 13. 10. Social media has created new spaces for groups between the public and private.
  14. 14. 11. People feel social media is now somewhere they live as well as a means for communication.
  15. 15. 12. Social media can have a profound impact on gender relations sometimes through using fake accounts.
  16. 16. 13. Each social media platform only makes sense in relation to alternative platforms and the media.
  17. 17. 14. Memes have become the moral police of online life.
  18. 18. 15. We tend to assume social media is a threat to privacy but sometimes it can increase privacy.
  19. 19. A few of these discoveries got me thinking about the impact social media has on our daily life in business…
  20. 20. Social media is not making us more individualistic • There is a conception that individual-based social networking causes people to become more narcissistic and retreat into themselves. • The ‘Why We Post’ research demonstrates this is often not the case, and for businesses, we can say for certain that it is quite the opposite.
  21. 21. Social media is not making us more individualistic Social media has allowed businesses to strengthen customer relations and build an online community.
  22. 22. Social media is not making us more individualistic • The most effective social media posts relate to the audience. • Businesses that post constantly about their internal affairs are not likely to succeed on social networks.
  23. 23. Social media is not making us more individualistic • Utilise social media as an opportunity to break down barriers with customers and connect with them on a human level. • Make it about the customer, not about the product.
  24. 24. Social media is not making us more individualistic • Post content that relates to their life, and inspires them to connect and engage with your business.
  25. 25. For some people social media does not detract from education – it is education • ‘Why We Post’ found that whilst social media is often viewed as a distraction from education, it is actually being used as a useful tool for learning, particularly in developing countries. • Businesses should take the opportunity to use their social platform to educate their target audience.
  26. 26. For some people social media does not detract from education – it is education • Take advantage of the fact people use social media tools to learn from each other and find information. • You may find a business blog or YouTube is beneficial.
  27. 27. For some people social media does not detract from education – it is education • As well as sharing your business’ latest news, share educational posts relevant to your sector. • For example, at Pathway Group we regularly share educational videos on YouTube.
  28. 28. Social media promotes social commerce, not all commerce • This is a statement I do not tend to agree with. • Social media platforms are ideal for facilitating peer-to-peer selling, but I believe any type of business can use social media to promote sales if done correctly.
  29. 29. Social media promotes social commerce, not all commerce The anthropologists found that most commercial companies in the UK try to have a presence on social media, but it is the businesses that rely on personal connections that find it most worthwhile.
  30. 30. Social media promotes social commerce, not all commerce This relates to my earlier point of building a community with your customers online so they do become more like personal connections.
  31. 31. Social media promotes social commerce, not all commerce • Platforms such as Facebook, Twitter, and Pinterest have the functionality for commerce. • Purchasing through social media can offer customers ease and convenience, but many are used to the standard e-commerce experience and prefer to stick with that.
  32. 32. Social media promotes social commerce, not all commerce • Take advantage of this by using social media to drive customers to buy from your site. • For example, you can use the ‘Shop Now’ call-to- action button on sponsored posts on Facebook to take customers straight to the checkout.
  33. 33. Equality online doesn't mean equality offline • Considering this point from a recruitment stance, I believe it can quite often be true. • In 2013, a story came out about Virgin Atlantic failing to offer someone an interview due to their African name, yet offering them multiple interviews when they reapplied using a British name.
  34. 34. Equality online doesn't mean equality offline This is sadly not a one- off, and some MPs have called for nameless CVs to prevent this type of discrimination, and base recruitment on skills and experience, as it should be.
  35. 35. Equality online doesn't mean equality offline • How does this relate to social media? • Social media allows greater anonymity. • We are less likely to have the same prejudice towards someone when we interact with them online than we would if it were face-to-face.
  36. 36. Equality online doesn't mean equality offline Stephanie Lampkin, a black female engineer, has taken this idea and has developed an app, Blendoor, which lets job seekers upload CVs, then hides their name and photo from employers.
  37. 37. Equality online doesn't mean equality offline Background, race, and gender can remain anonymous in many cases online, meaning we can judge people on their character alone.
  38. 38. I would be interested to hear any further thoughts on the four discoveries I have discussed, as well as the others. Twitter: @pathwaygroup LinkedIn: The Pathway Group (Workforce Solutions) Thanks to www.ucl.ac.uk/why-we-post/ for inspiration and images. Tweet @SafarazAli Connect with Safaraz Ali

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