Ken Courtright of Income Store explains how the world of the web works. Ken goes into Modeling and how to model, both online and offline, providing case studies of Burger King modeling McDonalds as well as Andre Agassi's modeling to become number one in tennis.

2. Is understanding how the
Internet works, OPTIONAL?
75% of ALL business is
Started, Studied or Finished
ONLINE !!

3. Today: How to Grow 10x
Info from Desperation:
685 Rev. Gen sites $$$
Managing 697,000,000
pages of content online
Growth is Not Optional
Today (2-4) BEST Growth Nuggets
Guaranteeing 15%-23% returns

5. Key to our growth….
2 Ways to Allow “Everyone” to play…
Nugget #1 Accept Rule of 1/50 Allow All to Play

6. …or...#2
5% of our half,
for LIFE !!
FB
Blog
Family
Newsletter
Podcasts
Twitter
LinkedIn
Prior Jobs
FB
Radio Show
1 to 1 growth
2% chance of
Success 
50 – 10,000+
@ 1/50
100% chance
of Success

1,000+ = 20 clients 1,000+
#1 Rule of 1/50 = 2% chance
YP’s
= 20 Clients
w/ right endorsement
Is He to…
Who is?Why
Would He?
New Goal This Week…How Many Followings Can You Share?

7. Fastest path to GROWTH = Modeling
1. Find What’s Working
2. Make / Do Something Similar
3. Put it in Front of Similar Audience
4. Expect Similar Results
M BK
Nugget #2

9. Modeling provides a
Path of Certainty
M BK

10. …by Removing “Uncertainty”
We can get right to Work !!
What’s most crippling question?
What do I do next?
Uncertainty Halts Effort
Modeling Removes Uncertainty
Agassi now knew “Exactly What To Do”?

11. 1
2
3
4
5
6
Online Modeling
“How to Read
Your Clients Mind”

12. 1
2
3
4
5
6
7,200
4,800
2,400
If you tell more,
All things equal,
What is the
Only thing
That can
HAPPEN?

13. To Understand Modeling, Have to Understand Google a bit…

14. Rule 1.
Use SemRush.com to:
Who can you MODEL?
Who’s a bit bigger?

15. Find your size…

17. Find Something 10% to 50% bigger…
We have 27, they have 41, Perfect
CocktailsandJoints.com is our MODEL !!

18. Step 2.
Find what to Model?

23. Who Promoted it?

26. Many Linked-Back to the article…
Model the graphic, ask to review...

27. Who wrote it?
Who Promoted it?
Why appealing?
Can it be replicated?
L.A. Times
Jennifer Ouellette/21
Fun – 4 C’s
Cupcakes?
Chocolate?
Regular Cookies?
Candy?
Let’s Model Success…
BK (lets not think, let’s just copy)

28. Modeling: Fastest, least expensive path to GROWTH
1. Find What’s Working
2. Make Something Similar
3. Put it in Front of Similar Audience
4. Expect Similar Results… 27 to 41+++
SemRush – How much to grow 27 - 41 BuzzSumo – what to make
and who will promote it!

29. endorsements endorsementsendorsements
testimonial testimonialtestimonial
Sketch Video info
media mediamedia media
As seen in: As seen in: As seen in: As seen in:
HOME PRESS OUR STORY PRODUCTS CONTACTTESTIMONIALS
If Time…Nuggets 3 & 4, Nugget #3, The Perfect Site

30. If Time – Nugget #4
Use of Pics

31. Help !!!

32. Yo, went to far… back up a slide
