This document outlines key questions and topics that coaching business owners should consider in order to ensure their business survives and thrives in the 21st century. It discusses finding clarity on the purpose and value of the business, focusing on important relationships, delivering excellent client experiences, leveraging technology, developing the business over time, and continually challenging oneself with difficult questions to promote growth. The overall message is that coaching can have a big positive impact in the world if businesses focus on these types of strategic and evolutionary questions rather than getting stuck in routines.

1. COACHES
BUSINESS
SURVIVAL KIT
WHAT YOU MUST KNOW IF YOU WANT YOUR COACHING
B U S I N E S S TO S U RV I V E I N T H E 2 1 S T C E N T U RY
A W E B I N A R W I T H
J AY N E WA R R I L O W

2. TRANSFORMATION

3. WE ARE COACHES

4. EXPANDING YOUR CAPACITY

5. QUESTIONS

6. BREAKTHROUGH QUESTIONS

7. OVERWHELMED WITH ANSWERS

8. THE RIGHT QUESTIONS

9. YOUR QUESTIONS, NOT MINE

10. TANGIBLE RESULTS

11. WHY AM I IN BUSINESS?
1

13. WHY YOUR BUSINESS EXISTS

14. HERB KELLEHER

15. HERB KELLEHER
WHAT BUSINESS AM I REALLY IN?

16. THE BUSINESS OF LOVE

17. THE BUSINESS?

18. WHAT’S TRULY WORTH DOING
WHETHER I FAIL OR SUCCEED?
2

19. RESONANCE

20. THIS MATTERS

21. COURAGE

22. WHAT’S YOUR THING?

23. WHO CARES?
3

24. HARD WORK

25. DIALOGUE

26. REAL ESTATE

27. ALIGN

28. POWERFUL CONNECTIONS

29. WHY AM I NOT MAKING
THE MONEY I WANT?
4

30. A LITTLE FOOLISH

31. VALUE > PRICE > COST

32. ONLY TWO THINGS

33. CHARGE MORE

34. LACK OF CONFIDENCE

35. SELL MORE

36. BODY OF WORK

37. WHO ARE MY MOST
IMPORTANT RELATIONSHIPS?
5

38. YOUR
TOP TEN
VIP’S
YOUR
TOP TEN
POTENTIAL
YOUR
TOP TEN
SUPPORT

39. WHAT IS THE EXPERIENCE I
WANT MY CLIENTS TO HAVE?
6

41. ABOVE
BELOW
BEFORE AFTERDURING
How do you make it
easy and compelling
for your clients to
do business with
you?
How do you deliver
a dream come true
coaching
experience? (from
the client’s
perspective?)
How do you design
and nurture
relationships to
focus on lifetime
value?
What systems and structures do you need to put in place to deliver these
experiences to a high standard consistently?

42. WHY AM I NOT MAKING
THE MOST OF TECHNOLOGY?
7

43. TECHNOLOGY
DIGITAL
ONLINE
PODCAST
VIDEO
LIVESTREAM
WEBCAST
DIGITAL
OPT-INS

44. MY NEW E-BOOK

45. DON’T LEAVE YOUR SOUL BEHIND

46. AUTHENTIC EXPERIENCE

47. SYSTEMS

48. QUALITY OF CONNECTION

49. BREADTH & DEPTH

50. DEEP KNOWLEDGE

51. MEDIA

52. INSIGHTS

53. ELEVATE

54. WHO DO I NEED TO BECOME?
8

55. WHO YOU ARE

56. DON’T GET STUCK

57. SUCCESS

58. LEADERSHIP

59. WHAT IF I COULD TAKE MY
BUSINESS TO A DIFFERENT
PLACE AND ANOTHER LEVEL?
HOW MIGHT I DO THAT?
9

61. BUSINESS GROWTH
PERCENTAGE GROWTH
CLIENTS
REVENUE
INCOME
GROUP COACHING
PRIVATE CLIENT COACHING
ONLINE TRAINING
KEYNOTE SPEAKING

62. PERSONAL GROWTH

63. A BIG QUESTION

64. WHAT ARE THE QUESTIONS
I AVOID ASKING MYSELF?
10

65. QUESTIONS…

66. BE SMART

67. EVOLUTIONARY
BUSINESS MODEL

68. RESONANCE

69. STEP UP

70. TOGETHER

71. CASH FLOW

72. “We have more work to do.
Hard work, frightening work, uncertain work, unending work.
Work that may test us, work that may defeat us,
work for which we may not get the credit,
but work on which the whole world depends”
- Casey Gerald, Harvard Business School Graduate

73. Coaching
could be the
ultimate lever
for making a
difference in
the world

75. GLOBAL REACH

76. EXPONENTIAL GROWTH

77. FUEL YOUR GROWTH

78. GLOBAL COMMUNITY

79. POSITIVE IMPACT

80. BIG DREAMS

82. 1. Clarity of vision
2. Exponentially increase your impact (and your income)
3. Gain new customers for life.
4. Gain confidence in online business
5. Incredible mindshare with coaches and thought leaders from around the
world
6. Increased capacity for your coaching and business
7. Form partnerships for collaboration, co-creation and co-innovation
HOW can help you to evolve your coaching business…

83. ?
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?
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QUESTIONS & ANSWERS