ken courtright shares at guerrilla business school with peak potentials and new peaks.

2. -or-

3. 1. Build “Revenue Generating Websites”

4. 2. Buy “Revenue Generating Websites”

5. 3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997

6. 3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997

7. 160,000,000 + views 2014
85,000+ / Day
HAVE to Succeed…
Contractually “Guarantee” 15% - 22%
600+ Revenue Generating Websites
Where Today’s Info Comes From / No Theory …..

8. 2 seconds on Kerri and I…

10. First client 1992
23 years later, an “Over-Night” Success
600+ Revenue Generating Websites
Viewed 160,000,000+ each yr.
Growth Rate ,000 views each day
50-50 split on Millions in Revenue / yr.

11. Credibility Popularity Author Equity
Lets get started…
How Google “Ranks” or “Stacks” TODAY

12. 2. Popularity
Shoot – Post – Promote
David, Kerri, Colin…

13. Quick Story - The “Attorney”:
Great Product
True Time Saver
2500 Emails to Atty’s – 0 response
Should I sue the email company?
Nobody is Willing to be…
YOUR FIRST CUSTOMER
Is there evidence I might be your first?

14. Copyright 2014 - All Rights Reserved Today’s Growth Consultant
Guerrilla Marketing Today Chapter 1
Your Online Credibility
Often Determines Your
Over-All Income…
“What shows up when your
personal or company name is
typed into Google?”
First Sentence of “Guerrilla Marketing Today”
-Ken Courtright

15. Case Study
Evidence:
Dentist:
Nick…
What should
I Do?

16. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
What if you could achieve
Same Results
Without paying for it?
Let’s dig in

17. If you looked more trustworthy, Would you
be able to do more business?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Do people JUDGE other people?
”3 Seconds” – We are Judged & Convicted

18. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
So… Lets put this to the test?
Which of these financial advisors did
76% of people trust with their money?

19. Copyright 2014 - All Rights Reserved Today’s Growth Consultant
If everyone judged these two men…
… Is EVERYONE judging your Website?

20. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Most Websites Today…
…a bit under dressed

21. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
HOW DO WE KNOW??
Fact: Put the right S.U.I.T. on your website…
…Revenue WILL Follow
You aren’t so special that the following
methods won’t work for you
Best Part of my talk…

22. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Auth. Site – 50/50 $
May 1992
Rev. Gen – 50/50 $
Nov 2011
2 Unique Companies:
600+ Revenue Generating Websites
Guarantee 15% - 23% into perpetuity

23. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Had a hunch… “Social Proof”
Let’s test hunch
Some of 600 made MORE $$
2013 Personal Goal:
Why do some make more $$?

24. Closer look at “SOCIAL PROOF”
“Social Proof” asks…
What do our potential clients
NEED To See
to BUY from us?

25. Power of “Social Proof”
We Follow Suits Sell

26. Power of “Social Proof”
We are Followers first,
Leaders ONLY when have to
A “Group” CAN’T be wrong
There is Safety in a Tribe
Sell your Audience to your Audience
Fear of Loss…”Display your Resume”
Perception is Reality
Comedian in a Suit
Put your “Suit” on
The Media is your “Suit”
GIVE them someone to Follow
“Prove you have clients” – ProBono!
4 Principles of website engagement
“Social Proof” Fact: Action Needed:

27. Power of “Social Proof”
Social Proof
Unquestionably
Ignites
Trust

28. Our Guinea Pig Sites……Added ABSOLUTELY NOTHING…..Results:
1 out of 8 1 out of 3.5

29. One might say…
That’s great for Ken, he’s got 52 Writers,
Designers, Programmers, Developers…
…What the heck can “little old me” do?
Let’s look at what we actually did…

30. * Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
2. Suit Coat
*(haro)
1. GLFT Shirt
Google +
Linkedin
Facebook (fan page)
Twitter
Positions “Presence” on
4 of 10 Largest !!
Ps. YouTube a 12 yr. old

31. Is there anything on this page
“little old you” CAN’T do?
* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
Google +
Linkedin
Facebook (fan page)
Twitter
*(haro)
--Even a Comedian…Positions “Presence” on
4 of 10 Largest !!
Ps. YouTube a 12 yr. old
What did this cost us? Can you do this?
For some, this just made you 1MM+, EASY!!

32. Suffocating Thought
As of couple years ago, evidence proves…
Proving you are the “Best”, or “Better” or “Biggest”
is no longer a differentiator.
OUCH !!! / Why?
Because YOU are saying it
It’s only true if the WORLD say’s it so !!
-Social Proof

33. For Revenue Generating Purposes…
Trust Trumps EVERYTHING
B.C. – 1995 Know – Like – Trust (voice = person)
1995 – Forever Trust - Know – Like – Trust (voice = pc)
Is it Better to HAVE Credibility
–or-
To APPEAR to have Credibility?
Best Business Question of our time…

34. Question of the day so far…
“ Can the people finding your site
Trust YOU with
THEIR MONEY? ”
What Proof do you give?
Only acceptable proof is
“Social Proof”

35. Evidence shows…
UnFound CREDIBILITY = UnSeen Revenue
Fact: In the U.S. we are paid in direct proportion to…
MORE SOCIAL PROOF
1/8
1/3.5
Who We Are can only be measured by SOCIAL PROOF
Who We Are… not What We Do or What We Know
= MORE Credibility = MORE Revenue Allowance

36. Lets Switch Gears:
From today on, I’d like you to look at your website
as a boat navigating the internet.
If your Website (boat) is not catching fish (generating
Leads / Revenue) then add a Fish-Finder.
Properly equipped Vehicles (boats) win races, people don’t…

38. Job
Service Provider
Doctor
Small Business (10<)
*any Hr.=$
Rental Property
Investments
Rev. Gen. Websites
R.E.I.T.’s
*only 0 Hr.=$
The Vehicle Determines the Winner, Yes or Yes?

39. Can the driver of the vehicle influence the winner?
Let’s equip your website, let’s add a fish-finder !!

40. The BEST Fish-finder is a free tool from Google
Why are Fish-Finders valuable?
They show PROOF

41. The Ultimate Fish Finder:

42. This Fish-Finder Helps…
* Determine what businesses to start next
* Determine what new products to sell
* Prove what your clients want from you
* Prove where the people are searching for YOU
And
* What you should write into your website
TO MAKE MONEY!!!

43. Let’s get cooking…How Great Would It Be?

44. Bike Helmets…

45. It’s set to
“Relevance”

48. If you click
“Oreo” Ad
Snackworks pays
Google $1.16

49. What Should I write on?
What is everyone looking for?

50. Where’s the Money?

55. Review:
What Should I write on?
What is everyone looking for?

56. 1968 Uh Oh!
Corning had to wait a month for engineers to figure out next product
In 30 seconds…
Bike Helmets
Why should everyone care about this simple little tool.
Entropy

57. Let’s take it up a notch…
80% of web content is borrowed, curated or leveraged !

58. Greatest Money Making Tool….EVER !!!!

59. Google Alerts…

60. Real World Use: Put your Key-Word silo into Google Alerts

61. Google Alerts

62. Mission Mode is holding a free workshop, note the title…

63. Editorialized Content

64. Best Part – Google told us what to “Editorialize”
through Google Alerts feeds !!!

65. What have we covered so far…
1. How, Exactly, Google Ranks Today
2. Trust Trumps Everything – UnSeen Trust = UnFound Revenue
3. Use “Google Adwords Tool” to determine
what might be your:
Next piece of content
Next product to launch
Next industry to go into
What people are searching for
2. Use Google Alerts to “Editorialize” others content
80% of content is borrowed, curated or leveraged

66. How many in here?
Next few slides…
…Checkbook to say Yes!
Switch Gears:

67. 3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997

68. 3. Teach how to “Build” or “Buy” “Rev. Gen” websites

69. 18,000 Key Phrases (62)
630 Roadways (7) 17.1% - 19% - 21.3% (-)
20,000+ listeners (0)
+160,000 views / day (-23% 2 yrs.)
Teacher’s
Resume
Average Website #’s
Secret Sauce:
All of our sites
MODEL
other sites
Digital Footprints
We prove at the event,
Everyone’s Website has a larger “Model” to follow

70. Hear from those doing the actual work !!
How do our 600+ sites:

71. How cool would it be…

76. Credibility Popularity Author Equity
Remember This?

77. 5. Find Viral, Follow Sneezers, Replicate the Revenue !!!

78. 2.
1.

79. 5k is a steal – our goal = butt’s buy sites: 1000/300MM

80. 5k is a steal – our goal = butt’s buy sites: 1000/300MM
(3) @ $799 or $1997

81. But wait, there’s more…Sweet’n the pot…

82. Sweet’n the pot…

83. Sweet’n the pot…

84. Sweet’n the pot…

85. Sweet’n the pot…

86. Sweet’n the pot…

89. $7500

90. $7500
$1

91. Take a chance on Yourself, See you at our Home !!!

92. Ken, stop, go back, you went to far, the show’s over !!