1. Vietnam Football
Social Network
CoreTech Team’s Marketing Report

2. Agenda
• Market analysis
• Marketing strategies
• Marketing plan
• Conclusion

3. Market Analysis
• Football is the most interesting game.
• Many Football fans in Vietnam.
• Potential Customers: Age 20-35 (they
usually use internet)
• Demands: need a place to share the football
passion and relax
• Competitors: some new products (Zozo,
ibongda.vn), they begin to provide the
service.

4. Marketing Strategies
• Competitive advantages
• E-Marketing
• Free trials
• Broadcast Marketing

5. Marketing Strategies
• Competitors’ advantages:
– Zozo: for mobile only, not have any special service.
– Ibongda.vn: is a forum, main service is betting, chat,
comments...
• Competitive Advantage of our social network
– Live streaming & interactive (betting, chat, comment
while watching football matches)
– Social network functions: make the relationship (friend,
family...)

6. Marketing Strategies
• E-Marketing
– Use social networks: facebook, twiter, go.vn...
– Use Youtube & other video sharing sites.
– Use forum: football forums, student forums....
– Use email, instant messages
– Google Adword, facebook market fee.
– Introduce our product in the famous websites
(ictnews.vn, dantri.com.vn, 24h.com.vn....)

7. Marketing Strategies
• Free trials:
– In the company and the big organization: in our
companies and some friend’s companies.
– In a group (friends, university,....)

8. Marketing Strategies
• Broadcast Marketing
– Television: advertise, show about our social
network....
– Radio: talk show, advertise, interview...
– PR: famous football star, singer, hotgirl, famous
people (Cong Vinh, Thuy Tien, Ngo Bao Chau...)

9. Marketing Strategies
• Marketing strategies comparison
Advantages Disadvantages Cost
E-Marketing -Can reach to Can not face to Low
many people face with
-Easy to do customers
Free Trials -Can test in the Can not reach Low
real life. too many people
-Easy to do
Broadcast Broadcast to Close High
Marketing many people relationship with
customers

10. Marketing Plan
• Our positioning
• Marketing Mix: concentrate on some parts
– Product
– Price
– Place (distribution channels)
– PR and Advertising

11. Marketing Plan
• Our positioning: get almost market share
Vietnamese young people who usually use
the internet (age from 20-35)

12. Marketing Plan
• Product: Web design (logo, background,
interface...)
• Price: free in the first year
• Place (distribution channels): by internet,
friends, colleagues.
• PR and Advertising: TV show, radio talk
show, football stars (Cong Vinh), famous
young people (Ngo Bao Chau),
advertisement in TV and radio...

13. Conclusion
• The first time, we should use 2 marketing
strategies: E-Marketing & Free Trials
• Concentrate on some parts of marketing mix