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Vietnam Football
 Social Network

  CoreTech Team’s Marketing Report
Agenda

•   Market analysis
•   Marketing strategies
•   Marketing plan
•   Conclusion
Market Analysis

• Football is the most interesting game.
• Many Football fans in Vietnam.
• Potential Customers: Age 20-35 (they
  usually use internet)
• Demands: need a place to share the football
  passion and relax
• Competitors: some new products (Zozo,
  ibongda.vn), they begin to provide the
  service.
Marketing Strategies

•   Competitive advantages
•   E-Marketing
•   Free trials
•   Broadcast Marketing
Marketing Strategies

• Competitors’ advantages:
  – Zozo: for mobile only, not have any special service.
  – Ibongda.vn: is a forum, main service is betting, chat,
    comments...
• Competitive Advantage of our social network
  – Live streaming & interactive (betting, chat, comment
    while watching football matches)
  – Social network functions: make the relationship (friend,
    family...)
Marketing Strategies

• E-Marketing
  – Use social networks: facebook, twiter, go.vn...
  – Use Youtube & other video sharing sites.
  – Use forum: football forums, student forums....
  – Use email, instant messages
  – Google Adword, facebook market fee.
  – Introduce our product in the famous websites
    (ictnews.vn, dantri.com.vn, 24h.com.vn....)
Marketing Strategies

• Free trials:
  – In the company and the big organization: in our
    companies and some friend’s companies.
  – In a group (friends, university,....)
Marketing Strategies

• Broadcast Marketing
  – Television: advertise, show about our social
    network....
  – Radio: talk show, advertise, interview...
  – PR: famous football star, singer, hotgirl, famous
    people (Cong Vinh, Thuy Tien, Ngo Bao Chau...)
Marketing Strategies

• Marketing strategies comparison
               Advantages         Disadvantages       Cost



 E-Marketing   -Can reach to      Can not face to     Low
               many people        face with
               -Easy to do        customers
 Free Trials   -Can test in the   Can not reach       Low
               real life.         too many people
               -Easy to do
 Broadcast     Broadcast to       Close               High
 Marketing     many people        relationship with
                                  customers
Marketing Plan

• Our positioning
• Marketing Mix: concentrate on some parts
  – Product
  – Price
  – Place (distribution channels)
  – PR and Advertising
Marketing Plan

• Our positioning: get almost market share
  Vietnamese young people who usually use
  the internet (age from 20-35)
Marketing Plan

• Product: Web design (logo, background,
  interface...)
• Price: free in the first year
• Place (distribution channels): by internet,
  friends, colleagues.
• PR and Advertising: TV show, radio talk
  show, football stars (Cong Vinh), famous
  young people (Ngo Bao Chau),
  advertisement in TV and radio...
Conclusion

• The first time, we should use 2 marketing
  strategies: E-Marketing & Free Trials
• Concentrate on some parts of marketing mix

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Oep marketing report

  • 1. Vietnam Football Social Network CoreTech Team’s Marketing Report
  • 2. Agenda • Market analysis • Marketing strategies • Marketing plan • Conclusion
  • 3. Market Analysis • Football is the most interesting game. • Many Football fans in Vietnam. • Potential Customers: Age 20-35 (they usually use internet) • Demands: need a place to share the football passion and relax • Competitors: some new products (Zozo, ibongda.vn), they begin to provide the service.
  • 4. Marketing Strategies • Competitive advantages • E-Marketing • Free trials • Broadcast Marketing
  • 5. Marketing Strategies • Competitors’ advantages: – Zozo: for mobile only, not have any special service. – Ibongda.vn: is a forum, main service is betting, chat, comments... • Competitive Advantage of our social network – Live streaming & interactive (betting, chat, comment while watching football matches) – Social network functions: make the relationship (friend, family...)
  • 6. Marketing Strategies • E-Marketing – Use social networks: facebook, twiter, go.vn... – Use Youtube & other video sharing sites. – Use forum: football forums, student forums.... – Use email, instant messages – Google Adword, facebook market fee. – Introduce our product in the famous websites (ictnews.vn, dantri.com.vn, 24h.com.vn....)
  • 7. Marketing Strategies • Free trials: – In the company and the big organization: in our companies and some friend’s companies. – In a group (friends, university,....)
  • 8. Marketing Strategies • Broadcast Marketing – Television: advertise, show about our social network.... – Radio: talk show, advertise, interview... – PR: famous football star, singer, hotgirl, famous people (Cong Vinh, Thuy Tien, Ngo Bao Chau...)
  • 9. Marketing Strategies • Marketing strategies comparison Advantages Disadvantages Cost E-Marketing -Can reach to Can not face to Low many people face with -Easy to do customers Free Trials -Can test in the Can not reach Low real life. too many people -Easy to do Broadcast Broadcast to Close High Marketing many people relationship with customers
  • 10. Marketing Plan • Our positioning • Marketing Mix: concentrate on some parts – Product – Price – Place (distribution channels) – PR and Advertising
  • 11. Marketing Plan • Our positioning: get almost market share Vietnamese young people who usually use the internet (age from 20-35)
  • 12. Marketing Plan • Product: Web design (logo, background, interface...) • Price: free in the first year • Place (distribution channels): by internet, friends, colleagues. • PR and Advertising: TV show, radio talk show, football stars (Cong Vinh), famous young people (Ngo Bao Chau), advertisement in TV and radio...
  • 13. Conclusion • The first time, we should use 2 marketing strategies: E-Marketing & Free Trials • Concentrate on some parts of marketing mix