The document provides details about the Individual Health Record (iHR), including its motivations, functions, characteristics, market analysis, customer analysis, SWOT analysis, and marketing plan. The iHR is a software service that allows patients to store, view and share their electronic health records on mobile devices, and allows doctors to send records and schedule appointments. It has versions for both patients and doctors/hospitals. The iHR aims to offer patients a private and convenient way to manage their health records, as current government systems are not widely used or trusted. The market in Turkey is large, with over 70 million mobile subscribers and growing internet and technology use.
Solutions for small, medium or large Hospital Management System. Include patient registration, laboratory, apotik, doctor, nurse in one stop solutions application.
Poor bone health in Indians. The case for digitization in OrthopedicsRanjit Kovilinkal
Inspite of more than 60 years history of orthopedics in India we have not been able to define optimum and the current state of bone health in our population. We have not identified the factors responsible for poor bone health and evolve state and national level strategies to improve the bone health of the nation. The poor bone health affects the work potential and performance thereby reducing productivity and adds a tremendous musculoskeletal disease burden in late youth due to weak bones. It is not only a clinical burden needing treatment but also causes a huge loss of earnings/man-day. Surgeons in India want to improve the healing times in their patients while patients in turn are willing to spend money on technologies that work. Ultimately, identifying the optimal fracture healing technology for the Indian population is of significant interest to the health care community.
A smart hospital is a hospital that relies on optimized and automated processes built on an Information and communication technologies environment (ICT) of interconnected assets, particularly based on Internet of things (IoT), to improve existing patient care procedures and introduce new capabilities.
Solutions for small, medium or large Hospital Management System. Include patient registration, laboratory, apotik, doctor, nurse in one stop solutions application.
Poor bone health in Indians. The case for digitization in OrthopedicsRanjit Kovilinkal
Inspite of more than 60 years history of orthopedics in India we have not been able to define optimum and the current state of bone health in our population. We have not identified the factors responsible for poor bone health and evolve state and national level strategies to improve the bone health of the nation. The poor bone health affects the work potential and performance thereby reducing productivity and adds a tremendous musculoskeletal disease burden in late youth due to weak bones. It is not only a clinical burden needing treatment but also causes a huge loss of earnings/man-day. Surgeons in India want to improve the healing times in their patients while patients in turn are willing to spend money on technologies that work. Ultimately, identifying the optimal fracture healing technology for the Indian population is of significant interest to the health care community.
A smart hospital is a hospital that relies on optimized and automated processes built on an Information and communication technologies environment (ICT) of interconnected assets, particularly based on Internet of things (IoT), to improve existing patient care procedures and introduce new capabilities.
We corporate services,IT/Software based company.
Our Product and Services:
1. Bulk SMS and Email Services
2. Website Design and development services
3. Software/ERP Services
4. Search Engine optimisation
5. Online Promotions
6. Web Hosting
7. UPS/Inverter/Generator
8. CCTV
9. Bio Metrics Attendance System
10. Projector rental
11. Telecom solutions
12. Networking
13. Internet Services All category.
All It solution.
www.thecorporateservices.com
corporateservices@outlook.com
info@thecorporateservices.com
Here we have tried to ensure the features below
১.Database Table
২.Normalization
৩.Interface Design
৪. Data Flow Diagram & Structure Chart
৫.Vord and Sequence Diagram
৬. UML & Object Diagram
Interface+Database+VORD Method -Sree Narayan Chakraborty
Others- Sharad Mohajan
My project Hospital Management System include registration of patients,storing their detail into the system and also computerized .My software has the facility to give a unique id for every patient and store the detail of every patient and doctor automatically. User can search availability of a doctor and the details of a patient using the id.
Best Healthcare and Hospital Website Project Work Done by E Vision Technologi...Raj Gupta
E Vision Technologies is a fast growing IT services Company. The Company commenced its operations in 1998 providing Web-based Solutions, gradually evolving its core competencies into a pure IT Consultancy & IT Services company. Today, it provides a wide range of IT Services to a large number of Customers that include Global-1000 as well as India-100 companies.
The presentation is all about patient registration in hospital in which the receptionist register the details of patient and data is directly access by doctor.
Birlamedisoft HIMS system is used for computerising small hospitals. There are plenty of 10-50 bed hospitals in the country which need a software for the purpose of to computerise hospital billing, inventory, patient record, accounts depts. etc.
Medical technologies and data protection issues - food for thoughtRenato Monteiro
Document prepared towards the modernization procedure of Council of Europe´s Convention 108 on the Protection of Personal Data. Available at: http://www.coe.int/t/dghl/standardsetting/dataprotection/TPD_documents/T-PD-BUR%282014%2904Rev%20-%20Medical%20Data%20%28By%20Renato%20Leite%29.pdf
Digital health is about electronically connecting up the points of healthcare so that health information can be shared securely.
This is the first step to understanding how digital health can help deliver safer, better and quality healthcare.
“My Health Record” is the new name of the digital health record system.
An analytic document on the social impact of Aadhar Card. the paper particularly deals with how the society will avail the health benefits through Aadhar card
We corporate services,IT/Software based company.
Our Product and Services:
1. Bulk SMS and Email Services
2. Website Design and development services
3. Software/ERP Services
4. Search Engine optimisation
5. Online Promotions
6. Web Hosting
7. UPS/Inverter/Generator
8. CCTV
9. Bio Metrics Attendance System
10. Projector rental
11. Telecom solutions
12. Networking
13. Internet Services All category.
All It solution.
www.thecorporateservices.com
corporateservices@outlook.com
info@thecorporateservices.com
Here we have tried to ensure the features below
১.Database Table
২.Normalization
৩.Interface Design
৪. Data Flow Diagram & Structure Chart
৫.Vord and Sequence Diagram
৬. UML & Object Diagram
Interface+Database+VORD Method -Sree Narayan Chakraborty
Others- Sharad Mohajan
My project Hospital Management System include registration of patients,storing their detail into the system and also computerized .My software has the facility to give a unique id for every patient and store the detail of every patient and doctor automatically. User can search availability of a doctor and the details of a patient using the id.
Best Healthcare and Hospital Website Project Work Done by E Vision Technologi...Raj Gupta
E Vision Technologies is a fast growing IT services Company. The Company commenced its operations in 1998 providing Web-based Solutions, gradually evolving its core competencies into a pure IT Consultancy & IT Services company. Today, it provides a wide range of IT Services to a large number of Customers that include Global-1000 as well as India-100 companies.
The presentation is all about patient registration in hospital in which the receptionist register the details of patient and data is directly access by doctor.
Birlamedisoft HIMS system is used for computerising small hospitals. There are plenty of 10-50 bed hospitals in the country which need a software for the purpose of to computerise hospital billing, inventory, patient record, accounts depts. etc.
Medical technologies and data protection issues - food for thoughtRenato Monteiro
Document prepared towards the modernization procedure of Council of Europe´s Convention 108 on the Protection of Personal Data. Available at: http://www.coe.int/t/dghl/standardsetting/dataprotection/TPD_documents/T-PD-BUR%282014%2904Rev%20-%20Medical%20Data%20%28By%20Renato%20Leite%29.pdf
Digital health is about electronically connecting up the points of healthcare so that health information can be shared securely.
This is the first step to understanding how digital health can help deliver safer, better and quality healthcare.
“My Health Record” is the new name of the digital health record system.
An analytic document on the social impact of Aadhar Card. the paper particularly deals with how the society will avail the health benefits through Aadhar card
Health IT (Health Information Technology) is the area of IT involving the design, development, creation, use and maintenance of information systems for the healthcare industry
Scenario:
Midwest Regional Health is one of Wisconsin's largest and most sophisticated hospitals, is Implementing a new EHR system that will better their services to their internal and external customers. They are asking ITMC (I-Tech Medical Consortium) to help them navigate through this long term project, thereby improving their commitment to their surrounding community.
Durable Medical Equipment (DME) Market PPT: Growth, Outlook, Demand, Keyplaye...IMARC Group
The global durable medical equipment (DME) market size reached US$ 204.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 294.4 Billion by 2028, exhibiting a growth rate (CAGR) of 6.2% during 2023-2028.
More Info:- https://www.imarcgroup.com/durable-medical-equipment-market
Tele Intensive Care Unit Market PPT: Growth, Outlook, Demand, Keyplayer Analy...IMARC Group
The global tele intensive care unit market size reached US$ 5.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 18.0 Billion by 2032, exhibiting a CAGR of 13.1% during 2024-2032.
More Info:- https://www.imarcgroup.com/tele-intensive-care-unit-market
Mustafa Degerli - III. International Informatics and Software Engineering Conference - DECLARATIONS OF SOFTWARE ENGINEERING PROJECT MANAGERS MANAGING REMOTELY: PROVISIONS FOR HYBRID WORKING
Abstract Data-drivenhealthcareistrulyvaluableandpromising.Aslongasrele- vant data are gathered, probed, used, and managed in a good fashion, significant improvements in the dependability of healthcare practices are achievable. Neverthe- less, unless privacy facets of relevant sensitive data are addressed, there are notable concerns regarding data-driven healthcare policies and applications. In general, tech- nical and engineering facets of such interventions are concentered on to a greater extent, but privacy facets are not adequately addressed. This chapter highlights and discusses privacy issues in data-driven health care. A comprehensive review and distillation of pertinent literature and works yielded relevant results and interpreta- tions. Purposefully, generic privacy issues are elaborated in the beginning. Addition- ally, areas for improvement regarding privacy issues in data-driven health care are underlined and discussed. People, policy, and technology aspects are also explained and deliberated. Moreover, how privacy is related to people and policy to ensure the success in data-driven healthcare practices is discussed in this chapter. Besides, people’s perceptions about privacy are distilled and reported. The focal impact of this chapter is to deliver a contemporary interpretation and discussion regarding privacy issues in data-driven health care. Product developers and managers, policy-makers, and pertinent researchers might benefit from this chapter in order to improve related knowledge and implementations.
Declarations of Software Engineering Project Managers Managing Remotely: Prov...Dr. Mustafa Değerli
Declarations of Software Engineering Project Managers Managing Remotely: Provisions for Hybrid Working
Mustafa Degerli
Graduate School of Informatics Middle East Technical University Ankara, Turkey mustafa.degerli@metu.edu.tr
Abstract—Owing to the landscape of the relevant work, software engineering organizations or teams are more prone to implement and benefit from remote working or hybrid working venues. The freshest pandemic brought about farther obligations and chances for organizations to practically experience and test the mode of working remotely. Correspondingly, for a noteworthy number of organizations, the new standard of working embraces remote working applications. Taking into account this actuality, the research has been conducted to comprehend the perspectives of software engineering project managers having experiences of managing remotely. Unambiguously, semi-structured interviews with 27 project managers from different industries were principally conducted to explore and extract the relevant involvements and interpretations. Outcomes revealed that the new standard of working for software development organizations ought to be the hybrid approach. Furthermore, via analyzing the collected pertinent data, foremost affirmations of software engineering project managers have been apprehended and commented on. The conclusions of this work are to be advantageous for relevant project managers, policymakers in software development organizations, and other scholars researching the evolving dynamics of workforce management applications in software engineering organizations.
Keywords—software engineering, project management, workforce management, hybrid working, remote working
Declarations of Software Engineering Project Managers Managing Remotely: Prov...Dr. Mustafa Değerli
Declarations of Software Engineering Project Managers Managing Remotely: Provisions for Hybrid Working
Dr. Mustafa Degerli
Mustafa Degerli
Graduate School of Informatics Middle East Technical University Ankara, Turkey mustafa.degerli@metu.edu.tr
Abstract—Owing to the landscape of the relevant work, software engineering organizations or teams are more prone to implement and benefit from remote working or hybrid working venues. The freshest pandemic brought about farther obligations and chances for organizations to practically experience and test the mode of working remotely. Correspondingly, for a noteworthy number of organizations, the new standard of working embraces remote working applications. Taking into account this actuality, the research has been conducted to comprehend the perspectives of software engineering project managers having experiences of managing remotely. Unambiguously, semi-structured interviews with 27 project managers from different industries were principally conducted to explore and extract the relevant involvements and interpretations. Outcomes revealed that the new standard of working for software development organizations ought to be the hybrid approach. Furthermore, via analyzing the collected pertinent data, foremost affirmations of software engineering project managers have been apprehended and commented on. The conclusions of this work are to be advantageous for relevant project managers, policymakers in software development organizations, and other scholars researching the evolving dynamics of workforce management applications in software engineering organizations.
Keywords—software engineering, project management, workforce management, hybrid working, remote working
A Comprehensive Overview and Interpretation of Risk and Uncertainty in Projec...Dr. Mustafa Değerli
A Comprehensive Overview and
Interpretation of
Risk and Uncertainty
in Project Management Body of Knowledge, 7th Ed.
Dr. Mustafa Degerli
PhD, PMP, PMI
RMP, PSM, ITIL, CMMI Associate, Lead Auditor
Agenda
•
Risk and Uncertainty
•
Risk as a Project Management Principle (Optimize Risk
•
Uncertainty as a Project Performance Domain
•
Tailoring Details
•
Models, Methods, and Artifacts
Dr. Mustafa Degerli - METU Best Ph.D. Thesis Award Winner
METU
GRADUATE SCHOOL OF INFORMATICS Certificate
Mustafa Degerli
2019-2020 Academic Year METU Best Ph.D. Thesis Award Winner in
Medical Informatics
Prof. Dr. Mustafa Versan Kök President
METU
Prof. Dr. Deniz Zeyrek Bozsahin Dean, Graduate School of Informatics, METU
Dr. Mustafa Değerli - METU Best Ph.D. Thesis Award Winner
Mobil Sağlık Uygulamalarına Genel Bir Bakış ve Özgün Bir Mobil Sağlık Uygulam...Dr. Mustafa Değerli
Değerli, M. (2021). Mobil Sağlık Uygulamalarına Genel Bir Bakış ve Özgün Bir Mobil Sağlık Uygulaması Geliştirilmesi. EMO Bilimsel Dergi, 11(21), 59-69 - https://dergipark.org.tr/en/pub/emobd/issue/63506/888041
Teknoloji Transfer Ofisleri için Kritik Başarı FaktörleriDr. Mustafa Değerli
Değerli, M. and Tolon, M. (2016). Teknoloji Transfer Ofisleri için Kritik Başarı Faktörleri. International Journal of Informatics Technologies, 9(2), 197-220 - https://dergipark.org.tr/en/pub/gazibtd/issue/26690/280776
Crafting a CMMI V2 Compliant Process for Governance Practice Area: An Experie...Dr. Mustafa Değerli
Değerli, M. (2020). Crafting a CMMI V2 Compliant Process for Governance Practice Area: An Experiential Proposal. 14th Turkish National Software Engineering Symposium (UYMS 2020). 10.1109/UYMS50627.2020.9247068 – https://ieeexplore.ieee.org/xpl/conhome/9247008/proceeding
A Mobile Health Application for Healthy Living: HWOW (Healthier Work for Offi...Dr. Mustafa Değerli
Değerli, M. (2020). A Mobile Health Application for Healthy Living: HWOW (Healthier Work for Office Workers). 14th Turkish National Software Engineering Symposium. (UYMS 2020). 10.1109/UYMS50627.2020.9247024 - https://ieeexplore.ieee.org/xpl/conhome/9247008/proceeding
Etkili Bir Kalite Güvence Sürecinin Parçası Olarak Proje Seviyesindeki Deneti...Dr. Mustafa Değerli
Değerli, M. (2017). Etkili Bir Kalite Güvence Sürecinin Parçası Olarak Proje Seviyesindeki Denetimler: Uygulanan Pratikler ve Öğrenilen Dersler, 1980, 391-402. ISSN: 1613-0073- http://ceur-ws.org/Vol-1980
Yazılım Mühendisliği ve Sistem Mühendisliği Süreçlerinin Harmanlanması: ISO/I...Dr. Mustafa Değerli
Değerli, M. (2017). Yazılım Mühendisliği ve Sistem Mühendisliği Süreçlerinin Harmanlanması: ISO/IEC 12207:2008’in Getirdikleri ve Değişikliklerin Etkilerine Yönelik Değerlendirmeler. Proceedings of the 11th Turkish National Software Engineering Symposium, 1980, 368-377. ISSN: 1613-0073 - http://ceur-ws.org/Vol-1980
Olgun Bir Süreç Yönetimi Ekibi Organizasyonu Tasarımı: Deneyimler ve ÖnerilerDr. Mustafa Değerli
Değerli, M. (2017). Olgun Bir Süreç Yönetimi Ekibi Organizasyonu Tasarımı: Deneyimler ve Öneriler. Proceedings of the 11th Turkish National Software Engineering Symposium, 1980, 403-410 - http://ceur-ws.org/Vol-1980
Sistem Projelerinde Elektrik & Elektronik Muühendisleri ve Bilgisayar Mühendi...Dr. Mustafa Değerli
Değerli, M. and Kaygan, P. (2016). Sistem Projelerinde Elektrik & Elektronik Muühendisleri ve Bilgisayar Mühendislerinin İşbirliklerinin İyileştirilmesi. Proceedings of the 10th Turkish National Software Engineering Symposium, 1721, 166-178. ISSN: 1613-0073 - http://ceur-ws.org/Vol-1721
Mobil İşletim Sistemleri (iOS ve Android) Açısından Kullanıcı Memnuniyetini E...Dr. Mustafa Değerli
Değerli, M. and Tolon, M. (2015). Mobil İşletim Sistemleri (iOS ve Android) Açısından Kullanıcı Memnuniyetini Etkileyen Faktörler. Proceedings of the 9th Turkish National Software Eng. Symp., 1483, 770-781. ISSN: 1613-0073 - http://ceur-ws.org/Vol-1483
Yazılım veya Yazılım-Yoğun Sistem Mühendisliği İş Süreçleri Açısından Yüksek ...Dr. Mustafa Değerli
Değerli, M. and Özkan, S. (2013). Yazılım veya Yazılım-Yoğun Sistem Mühendisliği İş Süreçleri Açısından Yüksek Olgunluk Seviyesinde Olan veya Yüksek Olgunluk Seviyesine Ulaşmak İsteyen Organizasyonlar için Bazı Tespitler ve Öneriler. Proceedings of the 7th Turkish National Software Engineering Symposium, ISSN: 1613- 0073 - http://ceur- ws.org/Vol-1072
Savunma uygulamalarında mühendislik ve yönetim iş süreçlerinin çalışanlar tar...Dr. Mustafa Değerli
Değerli, M. and Özkan, S. (2013). Savunma uygulamalarında mühendislik ve yönetim iş süreçlerinin çalışanlar tarafından benimsenmesi için bir model. Proceedings of the 5th Defense Applications, Modelling, and Simulation Conference, 202-211. ISBN: 978-605- 88041-1-1 - https://usmos.metu.edu.tr/system/files/usmos2013_kitap.pdf
Enablers for IoT regarding Wearable Medical Devices to Support Healthy Living...Dr. Mustafa Değerli
Değerli, M. and Özkan-Yıldırım, S. (2021). Enablers for IoT regarding Wearable Medical Devices to Support Healthy Living: The Five Facets. IoT in Healthcare and Ambient Assisted Living – Springer. 10.1007/978-981-15-9897-5_10 - https://link.springer.com/chapter/10.1007/978-981-15-9897-5_10
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. Mustafa Değerli – iHR – Report / MI 502 Page 1 of 25
Table of Contents
1. Motivations behind the iHR ......................................................................................2
2. Functions of the iHR.................................................................................................3
3. Characteristics of the iHR.........................................................................................5
4. General Information regarding the Market................................................................7
5. Customer Analysis (6W)..........................................................................................10
5.1. Who ..................................................................................................................10
5.2. What .................................................................................................................11
5.3. When ................................................................................................................11
5.4. Where ...............................................................................................................11
5.5. Why ..................................................................................................................12
5.6. Why Not............................................................................................................12
6. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis......................13
6.1. Strengths ..........................................................................................................13
6.2. Weaknesses ......................................................................................................13
6.3. Opportunities....................................................................................................13
6.4. Threats .............................................................................................................14
7. Marketing Mix........................................................................................................15
7.1. Product.............................................................................................................15
7.2. Price .................................................................................................................15
7.3. Place.................................................................................................................15
7.4. Promotion.........................................................................................................16
8. Financial Details.....................................................................................................17
9. Monitoring and Control..........................................................................................19
3. Mustafa Değerli – iHR – Report / MI 502 Page 2 of 25
1. Motivations behind the iHR
As we are more and more attentive and digital folks equipped with so many
digital technology solutions, regarding our own health records, we
resolutely want to have, store, use, and utilize our own health records on
our mobile devices (smartphones or tablets).
In Turkey, we do have a devoted government issued system, called the e-
Pulse (e-Nabız), to see and manage our own health records to a very certain
extent. Nonetheless, the e-Pulse is not yet well established and accepted
by patients and/or doctors/hospitals. In actual fact, owing to so many
privacy concerns, a remarkable amount of people perhaps will not allow
the e-Pulse to track, store and share their own medical records.
Furthermore, regarding the e-Pulse, there is an evident ongoing court on
the subject of its appropriateness pertaining to the associated Turkish
constitutional laws.
Therefore, a more manageable, extended, personal, and confidently
private means is needed for us/patients, to have, store, use, and utilize
our/their own health records. That’s why, we are launching the “ .” In
fact, with the , we are doing much more than storing electronic health
records on our mobiles. We are launching a product / service for a
legitimately inclusive health management.
will be a software-intensive service solution whose functions and
characteristics are elaborated and explained in the following sections. This
report can be treated as a strategic business and marketing plan which
gives details for the iHR on the subjects of the market, customer
environment analysis, SWOT analysis, marketing mix, financial details, and
monitoring & control.
4. Mustafa Değerli – iHR – Report / MI 502 Page 3 of 25
2. Functions of the iHR
The iHR will be a software-intensive service solution that allows
Patients
o to get and store their own electronic health records sent /
pushed by doctors / hospitals visited,
o to browse and see their own electronic health records sent /
pushed by doctors / hospitals previously visited,
o to transfer or share selected electronic health records to
doctors / hospitals or with others,
o to see and visually analyze medical history (visits,
examinations, and treatments),
o to track future appointments (both ones set individually or ones
sent / pushed by doctors / hospitals),
o to see and track doctor’s recipes sent / pushed by doctors /
hospitals,
o to get in-advance reminders regarding appointments, recipes,
and etc.,
o to report / send messages to doctors / hospitals previously
visited, and
o to record and store critical data and information to be shared
in emergency cases with doctors / hospitals.
5. Mustafa Değerli – iHR – Report / MI 502 Page 4 of 25
Doctors / hospitals
o to send / push electronic health records to patients,
o to send / push electronic health records to other doctors or
hospitals as long as approved by patients,
o to see whether sent / pushed electronic health records are
successfully delivered to patients or not,
o to get, browse and see transferred or shared electronic health
records by patients or by other doctors / patients,
o to schedule and send / push future appointments to previously
examined / treated patients,
o to see and/or reply reports or messages sent by patients,
o to access and see critical data and information related with the
patients in emergency cases.
6. Mustafa Değerli – iHR – Report / MI 502 Page 5 of 25
3. Characteristics of the iHR
The iHR’s certain characteristics are listed below as bulleted items:
will have two different versions, one for patients [iHR for
Patients] and the other for doctors / hospitals [iHR for Doctors /
Hospitals].
[iHR for Patients] will work as an application both on smart
phones or tablets running the iOS 7 or later or Android 5 or later.
[iHR for Doctors / Hospitals] will work on computers running
Microsoft Windows 7 or later located in hospitals.
[iHR for Doctors / Hospitals] will be integrated to the output
interfaces of most of the main medical devices to easily push / send
outputs (electronic medical records) by doctors / hospitals.
[iHR for Doctors / Hospitals] will be free of download from
the Internet for doctors / hospitals registered to iHR’s web site.
[iHR for Doctors / Hospitals] will provide all required user
and maintenance manuals for free to registered doctors / hospitals.
[iHR for Patients] will cost USD 7.99 or TRY 24.99 for
patients to download the application and register. This is charged
annually.
7. Mustafa Değerli – iHR – Report / MI 502 Page 6 of 25
[iHR for Patients] will store all received data on the
smartphone or tablet as encrypted.
All data transfer related with the will be done via Bluetooth or
Internet with encryption.
8. Mustafa Değerli – iHR – Report / MI 502 Page 7 of 25
4. General Information regarding the Market
It can be noted that the market is quite huge in Turkey. As the iHR, we will
act in a legitimately promising but fairly risky market. We, as the iHR,
elicited certain characteristics of the market to reasonably determine our
target market. In that sense, following main landscapes are intentionally
noted:
Number of mobile phone subscriptions in Turkey: 72,174,826 [June,
2015] (Turkish Statistical Institute)
Number of Internet subscriptions in Turkey: 44,395,360 [June, 2015]
(Turkish Statistical Institute)
Computer usage in households and individuals in Turkey: 54.8%
[2015] (Turkish Statistical Institute)
Internet usage in households and individuals in Turkey: 55.9% [2015]
(Turkish Statistical Institute)
Households with access to the Internet in Turkey: 69.5% [2015]
(Turkish Statistical Institute)
Number of physicians in Turkey: 135,616 [2014] (Turkish Statistical
Institute)
Number of persons per physician in Turkey: 573 [2014] (Turkish
Statistical Institute)
Number of patient hospital visits per physician in Turkey: 4648
[2014] (Turkish Statistical Institute)
9. Mustafa Değerli – iHR – Report / MI 502 Page 8 of 25
Total number of visits to physicians in all healthcare facilities in
Turkey: 643,992,030 [2014] (MoH, Republic of Turkey)
Total number of visits to physicians in hospitals in Turkey:
396,577,644 [2014] (MoH, Republic of Turkey)
Number of hospitals in Turkey: 1528 [2014] (MoH, Republic of
Turkey)
Number of public hospitals in Turkey: 866 [2014] (MoH, Republic of
Turkey)
Number of private hospitals in Turkey: 556 [2014] (MoH, Republic of
Turkey)
Number of university hospitals in Turkey: 69 [2014] (MoH, Republic
of Turkey)
Number of other hospitals in Turkey: 37 [2014] (MoH, Republic of
Turkey)
Number of MRI devices in Turkey: 757 [2014] (MoH, Republic of
Turkey)
Number of CT devices in Turkey: 1071 [2014] (MoH, Republic of
Turkey)
Number of ultrasound devices in Turkey: 5286 [2014] (MoH, Republic
of Turkey)
Number of Doppler ultrasonography devices in Turkey: 3151 [2014]
(MoH, Republic of Turkey)
10. Mustafa Değerli – iHR – Report / MI 502 Page 9 of 25
Number of ECHO devices in Turkey: 1793 [2014] (MoH, Republic of
Turkey)
Number of mammography devices in Turkey: 903 [2014] (MoH,
Republic of Turkey)
Number of MRI devices in private hospitals in Turkey: 403 [2014]
(MoH, Republic of Turkey)
Number of CT devices in private hospitals in Turkey: 484 [2014]
(MoH, Republic of Turkey)
Number of ultrasound devices in private hospitals in Turkey: 1865
[2014] (MoH, Republic of Turkey)
Number of Doppler ultrasonography devices in private hospitals in
Turkey: 666 [2014] (MoH, Republic of Turkey)
Number of ECHO devices in private hospitals in Turkey: 666 [2014]
(MoH, Republic of Turkey)
Number of mammography devices in private hospitals in Turkey: 517
[2014] (MoH, Republic of Turkey)
Current health expenditure in Turkey: USD 72,456 M [2013] (MoH,
Republic of Turkey)
Health investment expenditure in Turkey: USD 4262 M [2013] (MoH,
Republic of Turkey)
References for the above elicited data:
http://www.tuik.gov.tr/UstMenu.do?metod=temelist
http://www.saglik.gov.tr/TR/belge/1-2952/istatistik-yilliklari.html
11. Mustafa Değerli – iHR – Report / MI 502 Page 10 of 25
5. Customer Analysis (6W)
In the context of customer analysis, we, as the iHR, answer 6W questions
(Who, What, When, Where, Why, and Why not?) to refine our marketing and
strategic business plan approaches.
These analysis results are also invaluable for the iHR as these shape market
segmentation and target market.
5.1. Who
People with mobile devices (smartphones or tablets) with internet,
who want to manage their heath and health records.
We decided that for the first 4 (four) years, as the iHR, we will work
with private hospitals.
Considering technology use and other characteristics, we determined
that our target people’s age range will be 18-55.
Accordingly, our target profile’s main characteristics are:
People
with mobile devices (smartphones or tablets) with internet,
age between 18-55,
want to manage their heath and health records, and
visits private hospitals.
Additionally, our indirect customers are private hospitals. At the
start, we will collaborate with top 13 private hospitals / hospital
groups with respect to their budgets to promote the iHR.
12. Mustafa Değerli – iHR – Report / MI 502 Page 11 of 25
Thus, the answer for who question in our customer analysis is both
patients and hospitals, whose characteristics are elaborated above.
5.2. What
The iHR’s functions and characteristics are respectively elaborated
and explained in “2. Functions of the iHR” and “3. Characteristics of
the iHR” sections of this report.
The iHR’s functions and characteristics are answers for the question
of what in the context of customer analysis.
5.3. When
This strategic business and marketing plan is prepared to cover
business and marketing approaches for the period for four years,
from January 2016 to January 2020. People (patients) will need or
expect our product, the iHR, to use whenever they want to manage
their heath and health records. Hospitals will need or expect our
product, the iHR, to use on need bases. Hence, there is no specific
date or time interval for people/hospitals to use our product.
5.4. Where
We will use following six means for marketing the iHR:
Our product’s web site, the iHR web site,
Google Play (Android Market) and iTunes (App Store),
Web sites of private hospitals those we collaborate with,
Billboards and desks at private hospitals those we, as the iHR,
collaborate with,
13. Mustafa Değerli – iHR – Report / MI 502 Page 12 of 25
SMSs (Short-Message Services) to patients, whose
communication details are shared to us by the private
hospitals, and
National medical informatics or health congress / events in
which private hospitals take part in.
5.5. Why
The iHR will let patients manage their health and health records
on their own with a firm confidence as they are controlling what
is happening regarding their records.
The iHR will let private hospitals provide a special service to
their customers. Private hospitals may use this as how they
differ from their competitors and make their
customers/patients more privileged.
Additional details are covered in “2. Functions of the iHR” and
“3. Characteristics of the iHR” sections of this report.
5.6. Why Not
People may find the iHR quite expensive.
Private hospitals may prefer to design and lunch their own
dedicated apps for this context.
Some people may feel it risky to store their private details
(records) on their own devices, in cases of steal or lose.
14. Mustafa Değerli – iHR – Report / MI 502 Page 13 of 25
6. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
We, as the iHR, determined our strengths, weaknesses, opportunities, and
threats to more maturely define and refine our marketing and strategic
business approaches.
6.1. Strengths
The iHR is unique and only one in its kind regarding its
functionalities and characteristics in Turkey.
The iHR’s affordable cost for most of the patients visiting the
private hospitals.
The iHR’s collaborations with the major private hospitals.
6.2. Weaknesses
When compared to the government sponsored e-Pulse, the iHR
is limited to serve at private hospitals only.
The iHR uses local disc capacities of the devices and the files
may cover fairly large amounts on the disks.
As a start-up company, the iHR has to convince some major
private hospitals to get their support.
6.3. Opportunities
People’s interests to have and manage their own health and
health records.
The Scientific & Technological Research Council of Turkey
(TÜBİAK)’s funds which are available for such projects.
15. Mustafa Değerli – iHR – Report / MI 502 Page 14 of 25
6.4. Threats
The iHR or its relatives may be banned by the government or
related authorized bodies, claiming that they are not suitable
for newly announced regulations or circular letters.
Hospital groups may develop their own apps which may
override the iHR.
The e-Pulse may win all related court cases and finally it may
dominate with the government’s power.
16. Mustafa Değerli – iHR – Report / MI 502 Page 15 of 25
7. Marketing Mix
In the following sub-sections, the iHR’s marketing mix is described.
7.1. Product
Our product is the “iHR.”
The iHR’s functions and characteristics are respectively elaborated
and explained in “2. Functions of the iHR” and “3. Characteristics of
the iHR” sections of this report.
7.2. Price
The iHR’s price is determined as follows:
[iHR for Patients] will cost USD 7.99 or TRY 24.99 for
patients to download the application and register. This is
charged annually.
[iHR for Doctors / Hospitals] will be free of download
from the Internet for doctors / hospitals registered to iHR’s web
site.
7.3. Place
The iHR will be provided via following means:
The iHR web site,
iTunes (App Store), and
Google Play (Android Market).
17. Mustafa Değerli – iHR – Report / MI 502 Page 16 of 25
7.4. Promotion
For the promotion of the iHR, we will use following means:
The iHR web site,
Web sites of private hospitals those the iHR collaborate with,
Billboards and desks at collaborated private hospitals,
SMSs (Short-Message Services) to patients, and
National medical informatics or health congresses / events.
18. Mustafa Değerli – iHR – Report / MI 502 Page 17 of 25
8. Financial Details
Financial details for the iHR for the period of 2016-2019 are given in Table
8.1, 8.2, 8.3, and 8.4.
Table 8.1 - Financial Details for 2016
Total Costs USD 160,000
Salaries USD 60,000
Tools USD 50,000
Travels & Meetings USD 10,000
Promotion USD 40,000
Total Income USD 159,800
Sales Revenues USD 159,800
Funds USD 0
Net USD 200 (-)
Cumulative Net USD 200 (-)
Table 8.2 - Financial Details for 2017
Total Costs USD 120,000
Salaries USD 70,000
Tools USD 20,000
Travels & Meetings USD 5000
Promotion USD 25,000
Total Income USD 233,770
Sales Revenues USD 183,770
Funds USD 50,000
Net USD 113,770 (+)
Cumulative Net USD 113,570 (+)
19. Mustafa Değerli – iHR – Report / MI 502 Page 18 of 25
Table 8.3 - Financial Details for 2018
Total Costs USD 110,000
Salaries USD 80,000
Tools USD 10,000
Travels & Meetings USD 5000
Promotion USD 15,000
Total Income USD 261,335
Sales Revenues USD 211,335
Funds USD 50,000
Net USD 151,335 (+)
Cumulative Net USD 264,905 (+)
Table 8.4 - Financial Details for 2019
Total Costs USD 120,000
Salaries USD 90,000
Tools USD 10,000
Travels & Meetings USD 5000
Promotion USD 15,000
Total Income USD 293,035
Sales Revenues USD 243,035
Funds USD 50,000
Net USD 173,035 (+)
Cumulative Net USD 437,940 (+)
As a result, at the end of 4-year (2016-2019) period, with the iHR we plan
to make USD 437,940 profit. Regarding this, USD 150,000 comes from the
funds and USD 287,940 comes the iHR’s profits.
20. Mustafa Değerli – iHR – Report / MI 502 Page 19 of 25
9. Monitoring and Control
For the purpose of monitoring and control, we, as the iHR, determined and
defined four main performance indicators.
These are:
Number of customers (patients),
Sales revenue,
Number of collaborated hospitals, and
Customer (patients) satisfaction ratio.
We will periodically evaluate and interpret these performance indicators by
taking into account the target and threshold values determined for each
performance indicator.
If there are any major deviances, we will plan and implement corrective
and/or preventive actions to manage deviations and to recover the
performance regarding the targets.
We have defined each of these four performance indicators in a well-
defined framework. Related framework is given in Table 9.1. Table 9.1
gives full details for defining a performance indicator that we, as the iHR,
developed in this report.
Furthermore, each of four performance indicators are fully defined and
provided in Table 9.2, 9.3, 9.4, and 9.5.
Additionally, Table 9.6 gives the summary of performance indicators and
their target values determined and defined by the iHR for each year in the
period from 2016 to 2019.
21. Mustafa Değerli – iHR – Report / MI 502 Page 20 of 25
Table 9.1 - Explanations for the Fields in the Performance Indicators
Definition Tables
ID of the Performance
Indicator
IDs starting with the expression of “iHR-PI-”
and continue with the sequential numbers
from 01 to 07.
Name of the
Performance Indicator
Name of the performance indicator.
Rationale and
Explanation of the
Performance Indicator
Defines the rationale of the related
performance indicator and gives additional
explanations as needed.
Target Value for the
Performance Indicator
Defines the target value for the performance
indicator for the defined date/interval.
Collection and
Evaluation Period for
the Performance
Indicator
Defines the periods for the data collection and
evaluation regarding the performance
indicator.
Threshold Value for
the Performance
Indicator
Defines the threshold value for initiating a
corrective or preventive action regarding the
performance indicator.
That is, this defines under which conditions a
corrective and/or preventive action is to be
initiated.
Evaluation Approach
and Interpretation for
the Performance
Indicator
Defines how to evaluate and interpret the
performance indicator.
22. Mustafa Değerli – iHR – Report / MI 502 Page 21 of 25
Table 9.2 - Number of Customers (Patients)
ID of the Performance
Indicator
iHR-PI-01
Name of the
Performance Indicator
Number of Customers (Patients)
Rationale and
Explanation of the
Performance Indicator
To know, monitor, and control total number
of customers (patients) using the iHR.
Target Value for the
Performance Indicator
20,000 people at the end of 2016, and at least
15% increase for each year in the numbers in
the following three years (2017, 2018, 2019).
Collection and
Evaluation Period for
the Performance
Indicator
At the start of each new year.
1st collection and evaluation in January 2017
2nd collection and evaluation in January 2018
3rd collection and evaluation in January 2019
4th collection and evaluation in January 2020
Threshold Value for
the Performance
Indicator
If total number of customers stays below
19,000 value at the end of 2016
and/or
Percent increase in the numbers fall behind
13 for each year when compared to the
previous year.
Evaluation Approach
and Interpretation for
the Performance
Indicator
Desired and good: Provided that total number
of customers stays above 20,000 value at the
end of 2016 and percent increase in the
numbers equals to or exceeds 15 for each
year when compared to the previous year.
Undesirable and bad: In other cases.
23. Mustafa Değerli – iHR – Report / MI 502 Page 22 of 25
Table 9.3 - Sales Revenue
ID of the Performance
Indicator
iHR-PI-02
Name of the
Performance Indicator
Sales Revenue
Rationale and
Explanation of the
Performance Indicator
To know, monitor, and control total sales
revenue.
Target Value for the
Performance Indicator
USD 159,500 at the end of 2016, and at least
15% increase for each year in the numbers in
the following three years (2017, 2018, 2019).
Collection and
Evaluation Period for
the Performance
Indicator
At the start of each new year.
1st collection and evaluation in January 2017
2nd collection and evaluation in January 2018
3rd collection and evaluation in January 2019
4th collection and evaluation in January 2020
Threshold Value for
the Performance
Indicator
If total sales revenue stays below USD
159,000 at the end of 2016
and/or
Percent increase in the numbers fall behind
13 for each year when compared to the
previous year.
Evaluation Approach
and Interpretation for
the Performance
Indicator
Desired and good: Provided that total sales
revenue stays above USD 159,500 at the end
of 2016 and percent increase in the numbers
equals to or exceeds 15 for each year when
compared to the previous year.
Undesirable and bad: In other cases.
24. Mustafa Değerli – iHR – Report / MI 502 Page 23 of 25
Table 9.4 - Number of Collaborated Hospitals
ID of the Performance
Indicator
iHR-PI-03
Name of the
Performance Indicator
Number of Collaborated Hospitals
Rationale and
Explanation of the
Performance Indicator
To know, monitor, and control total number
of collaborated hospitals.
Target Value for the
Performance Indicator
15 at the end of 2016, and at least 20%
increase for each year in the numbers in the
following three years (2017, 2018, 2019).
Collection and
Evaluation Period for
the Performance
Indicator
At the start of each new year.
1st collection and evaluation in January 2017
2nd collection and evaluation in January 2018
3rd collection and evaluation in January 2019
4th collection and evaluation in January 2020
Threshold Value for
the Performance
Indicator
If total number of collaborated hospitals stays
below 15 at the end of 2016
and/or
Percent increase in the numbers fall behind
13 for each year when compared to the
previous year.
Evaluation Approach
and Interpretation for
the Performance
Indicator
Desired and good: Provided that total number
of collaborated hospitals stays above 15 at
the end of 2016 and percent increase in the
numbers equals to or exceeds 15 for each
year when compared to the previous year.
Undesirable and bad: In other cases.
25. Mustafa Değerli – iHR – Report / MI 502 Page 24 of 25
Table 9.5 - Customer (Patients) Satisfaction Ratio
ID of the Performance
Indicator
iHR-PI-04
Name of the
Performance Indicator
Customer (Patients) Satisfaction Ratio
Rationale and
Explanation of the
Performance Indicator
To know, monitor, and control customer
(patients) satisfaction ratio (%).
Target Value for the
Performance Indicator
80% at the end of 2016, and at least 5%
increase for each year in the numbers in the
following three years (2017, 2018, 2019).
Collection and
Evaluation Period for
the Performance
Indicator
At the start of each new year.
1st collection and evaluation in January 2017
2nd collection and evaluation in January 2018
3rd collection and evaluation in January 2019
4th collection and evaluation in January 2020
Threshold Value for
the Performance
Indicator
If customer (patients) satisfaction ratio (%)
stays below 75% at the end of 2016
and/or
Percent increase in the numbers fall behind
3% for each year when compared to the
previous year.
Evaluation Approach
and Interpretation for
the Performance
Indicator
Desired and good: Provided that customer
(patients) satisfaction ratio (%) stays above
80% at the end of 2016 and percent increase
in the numbers equals to or exceeds 5% for
each year when compared to the previous
year.
Undesirable and bad: In other cases.
26. Mustafa Değerli – iHR – Report / MI 502 Page 25 of 25
Table 9.6 - Summary of Performance Indicators and Their Target Values
for Each Year in the Period from 2016 to 2019
2016’s
Target
2017’s
Target
2018’s
Target
2019’s
Target
Number of
Customers
(Patients)
(#)
20,000 23,000 26,450 30,417
Sales
Revenue
(USD)
USD
159,500
USD
183,425
USD
210,939
USD
242,580
Number of
Collaborated
Hospitals
(#)
15 17 20 23
Customer
(Patients)
Satisfaction
Ratio (%)
%80 %84 %88.2 %92.61