Tran Thi Thien Huong has over 10 years of marketing experience, including roles at Sony Electronics Vietnam and Vietnam Esports. She has a bachelor's degree in computing and is proficient in English, Microsoft Office, and event planning. At Sony, she managed advertising campaigns and events nationwide. Her responsibilities included coordinating with agencies, planning media strategy, organizing expos and product launches. She also visited international trade shows and Sony events. In her role at Vietnam Esports, she managed brands for online payment systems and planned digital ads, sponsorships, and esports tournaments.

1. RESUME
Personal data
Full name: TRAN THI THIEN HUONG
Date of birth: 19/12/1982
Place of birth: Ho Chi Minh
Resident address: 79 Tran Van Dang, Dist 3, HCMC, Vietnam
Gender: Female
Mobile number: 090 313 7072
Email: huong_mh04@yahoo.com
Education:
School: Natural & Science University
Bachelor of computing (2004)
Technical Summary
Ten years of experience in Marketing especially in Marketing Communication
(advertising & event).
My career objective is to improve professional skill in the working environment with
the competition and challenge.
Skills & QUALIFICATION
• English: Intermediate level of English.
• Computing: Office Application (Word, Excel, Power Point, Outlook Express, …)
• Adaptability to work in team or individually, refer to work under collaboration
environment.
• Ability to deal with agency, media, TV station & other 3th parties,…
• Quickly catch up with new environment and ready to learn new thing.
Relevant Work Experience
Company Name Sony Electronics Vietnam
Period Aug 2005 – Aug 2015
Job Title Marketing Communication
Job Description To be in charge of Sony Home Entertainment/ Digital Imaging
advertising & event.
- Advertising: cooperate with creative agency (Leo Burnett,
Ogilvy, Dentsu,...) to build the ad content (TVC/print/online
ad).
- Communicate with Sony Head Quarter for the advertising
adaptation & budget control.
- Media plan: Cooperate with media agency to build media
strategy and media plan. Cooperate with PR agency for

2. advertorial, editorial, Facebook, ...
- Experience working in Vaio laptop field, coordinate with
Microsoft, Intel for the fund support & run the event in
national wide university, outdoor billboards,…
- Campaign survey: customer insight survey, onsite survey at
the event, post campaign survey, post buy report,
- Have the relationship with journalist, PR agency: ability to
prepare content for the advertorial, editorial, eNews letter,
Facebook, call center,...
- Event: Plan, execute and monitor all Nationwide Event &
Promotion activities within marketing fund. Expo, Sony Show,
Dealer conference, Press conference, New product launching,
Gathering event, Sony Center opening, Hot buy event,
Summer Campaign…). Coordinate all internal and external to
generate ideas, proposal, strategy of the event, estimate
budget, event concept, event layout, event activities, deal with
venue rental owner, event execution & logistic, rehearsal
training to promoter to support whole of event, event onsite
management,...
- Marketing collateral (brochure, POSM, promotion gifts...)
from order, production to distribution to sales; inventory
control
- OOH (billboard, advertising in cinema/ building, elevator,...)
- Budget planning, control & dealing with agency.
Oversea
experience
Oversea visit
- Participate in the CES 2013, 2014 in Las Vegas - USA (CES:
the biggest of Consumer Electronics Show in USA) to learn
about the event process & flow, design concept, product
experience of all big electronics company.
- Participate in Sony launching event in Singapore,
Indonesia,...
USA, France, Italy, Switzerland, Austria, Korea, Taiwan,
Hong Kong, Singapore, Indonesia, Malaysia, Thailand,...
Relevant Picture of ATL:

3. TVC:
Bravia TVC Tet 2015: https://www.youtube.com/watch?v=kJTdwL-UsaQ
Bravia 4K Android TV 2015: https://www.youtube.com/watch?v=vBP-
CasTTBU&feature=youtu.be
Relevant Picture of Event
In Vietnam:
Sony Show:
FIFA World Cup 2014 Press/ Dealer launching event:

4. Dealer Year End event:
In USA:
Consumer Electronics Show in USA
Visit EU

5. Company Name Vietnam Esports (Gerena Company)
Vietnam Esports is the high-tech company in 3 segments: E-
commerce, E-Payment, E-sports.
Product of Vietnam Esports:
- Esports: League Legends, FIFA Online 3, Game in mobile:
Chien Co Huyen Thoai, Chien Dich Huyen Thoai,…
- E-Payment: GCafe, Cyberpay, TopPay
- E-Commerce: Shopee
- Communication channel: VETV, Beetalk, Alo Alo,
Thethaodientu, G+, Gas
Period Nov 2015 – Feb 2016
Job Title Brand Manager
Job Description To be in charge of GCafe, Cyberpay, TopPay Brand.
GCafe is the system of 25,000 Cyber Computer shop
nationwide.
Cyberpay/ TopPay is the payment software using in GCafe
shop.
- Deploy digital advertising in Facebook, Ads in Game, in
house banner,…
- Control the booking media for sponsors.
- Build the strategy, plan for product launching
- Propose the sponsorship plan to offer the best benefit to the
Sponsors: Intel, LG, Gigabyte, Coca Cola, Asus, Cooler Plus,
SteelSeries,…
- Event: Strategy, plan, execute and monitor all Nationwide
Event & Promotion activities within marketing fund. (VED
Fair, VCSB, VCSA, GPL, Dealer Conference,…).
- Promotion program for online payment corporate with: game
distributors, Vexere, Electric & Water company,…
- Marketing collateral (brochure, POSM, merchandise,
promotion gifts...) from order, production to distribution to
sales; inventory control
- Budget planning, control & dealing with agency.
Relevant Picture of digital ad.

6. VED Show 2016:
Final Round of Ledge of Legend Series B:

7. VED Show 2016:
Final Round of Ledge of Legend Series B: