We are living in a time of new technologies, communication channels and management solutions opening doors. Yet,one mustn’t forget that human communication and personal connections are still the key to success. Business, media, communities and influencers want stories on brands that interest them, so you must act cleverer at reaching target audiences. We will help with that, we will influence influencers or create them if needed. Your brand success is our success.

1. 38 mln inhabitants
16 mln internet users
11K web titles, 300 press titles
You can’t
afford
to miss
such
a market

2. Target groups
We specialise in reaching the following groups of consumers:
• Gamers – communities, readers, events attendees
• IT technologies enthusiasts, students
• Average home PC users, e-sports and entertainment freaks
• Stylish men and women, young IT fashion-consious well-educated users
• Computer art. designers, professionals seekeing value

3. That’s our PR life
Press office: press releases, managing information, media monitoring, products tests , context
articles, expert comments, round tables, product and games launches
Grassroots marketing : creating the communities around your brand&products / building demand
for products with channel partners
Non-standard campaigns: cooperatio n with leading blogers / product position at internet forums /
company blogs (design, editing, moderating) /social media campaigns / unique mailings / events
Photo sessions : pack shots / arranged product placement sessions / distribution in Internet /
Marketing materials : designing / editing / producing / distributing informational materials / POS
materials / giveaways
B2B and customer communications : inducing interest in media that reach various target groups
from a company ecosystem (branch media, vertical media, e-commerce)./ exhibitions, fairs
Contests : initiating, arranging, preparing rules ,executing,: communities, internet, press, radio, TV
/ Supervising the content, organisation, settling up the awards , reporting
Sponsoring: selection of events or sponsorship facilities that guarantee reaching the target

4. Sample IT media

5. Sample B2B media

7. Product placement
Arranging customer’s products as the
illustration to a subject articles, also
presentations in IT and gaming programs.
Securing presence of customer’s products
in trends articles or products overviews

8. Communities influenced
• Opinion leaders influence – popular editors, leading forums users
• E-sports sites / organisations: esl.eu/pl; pl 29K FB ; Cybersport.pl, electronicsports.pl
• Gaming vlogers – Rockalone, Rojo, Wondziu (each abt 600K YT subcribers, 100+K FB fans)
• Lifestyle / fashion blogers: Kominek, Mafashion, Mediafun
• Celebrities interested in hi-tech: Wojciech Łozowski, Kasia Burzyoska (MTV presenter)
• Mass media celebrities : currently top 3 actresses / actors / tv presenters, internet stars
• Games communities strong in PL: SC, BF4, CS, WOW, WOT, BF, COD/ forums/

9. Events: gaming, social, industry
• Most popular local tournaments
• Major events, e.g.Intel Extreme Masters
• Conferences e.g. Game Industry Trends
• Facebook fans meetings
• IFA, Gamescom, E3 – inviting press
• Game launches for communities / press
• Game lanuches in shops of partners
e.g.Komputronik Megastore

10. Press events: conferences & launches
Presenting complete solutions.
Partner with games developers and
hardware producers
Inviting sales partners
Meeting place should
also be attractive

11. Contests
• End-users: lifestyle, gaming and IT
media
• Communities: esports sites, forums
• Vlogers and blogers
• Social media (FB / TW / P ) linked
• Partnered with sales
partners, developers, hardware leaders

12. Partnership
To have stronger impact, use partners to run campaings in channels.
• Technology partners: NVIDIA, WD, Intel, Asus, MSI, EVGA, etc..
• Developers: Electronics Arts, Cenega, Ubisoft, Wargaming
• E-tailers. PL top: Komputronik.pl, Agito.pl, X-kom.pl; NTT
• Games communities: SC, LOL, CS, FIFA13, WOT, BF4, AC4, Dota2
• Teams/organisations sponsored. PL top : Meet Your Makers, Game
Faction, Alsen Team

13. Partnership - actions
• Cross-platform contests (FB + Tw + Pin + Inst backed with press title)
• Game launches – developers
• Fairs and gaming events
• Ambient events, YT vlogers contests
• Gaming industry shows – tournaments, booth, press (e.g.Game Industry Trends)
• Tournaments: ESL league , Intel Extreme Masters, Digital Dragons

14. Social media

15. Actions run in social media
• Setting up Polish Facebook fanpage, Twitter, Pinterest and Instagram accounts, 2 speciaslists
devoted for taking care of one brand
• Creating the content – own posts, graphics, moderation plus cooperation with media and
partners fanpages as for posts , contests, campaigns
• Running contests and involving actions on FB with the help of Twitter and Pinterest, using media
as partners and message spreaders
• Utilising FB-compliant contest applications that increase fans number and involves fans attention
• Cooperation with opinion-leading bloggers (active FB /twitter users) – contests, tests and
reviews, other actions

16. WHY US?
• Accurate strategy, realistic plan = high effectivness
• Minimum 30% growth of positive publications
• Minimum 50% growth of presence in lifestyle and business media
• Tailor-made strategy for advanced solutions
• Acer presence in mass media: television, radio , internet tv
•
• Web 2.0 activated: net PR, influencing IT forums’ users, social
networks, virus PR
•
• More awards and positive reviews from product tests
LOOKING
FOR B2B PR

17. Brand image in B2B media
Individual
interviews
Expert comments
in articles
on market
and
technology trends

18. Expert comments, context articles
Pitching in
IT, B2B, economy meda:
trends, value, technologies

19. Inform
Advise
Show
solutions
Infographics as a PR tool

20. Activate resellers via channel press
All models presented
in
market reports,
products ranks
New products
announcements
in mags
and sales guides

21. Why us?

22. Ewa is well experienced in working for IT industry from both
sides - working 4 years in marketing team of INCOM disti
And co-running for 8 years PR agency.
Jacek has over 10 years of experience working
for such companies as NTT, MSI and Asus. Now he
manages all activities for NVIDIA and their partners.
Kasia, taking care of Kross and previously Sweex, SteelSeries
is our lifestyle , ICT and gaming expert.
Tomasz helps with enterprise products PR as well as more
complex campaigns in social media channels.
Our creative team of skilled professionals is driven by fresh ideas and a commitment
to results, with numerous years of collective experience in key media markets.
Our Wrocław based office is home for the below team members, cooperating with a few more
PR specialist s in Warsaw.

23. Our current customers:
Companies we cooperate with as partners
Some of customers we used to work for:

24. What can we do for you?
• We can provide comprehensive marketing support in the gaming, IT , lifestyle channels
• Marketing actions with partners : hardware leaders, gaming media, game developers.
• Create and carry out marketing and advertising campaigns in all media incl radio & TV
• Conduct PR activities in gaming, IT and lifestyle media: tests, video-
reviews, presentations, media relations
• Organise presentations, conferences, launches, competitions for press / partners
• Involve the communities to talk about your products (blogers, forums, game servers)
• We can run brand campaigns in social media (FB, G+, Tw, Inst, Pint)
• We manage actions with community leaders and mass media celebrities
• We can assure attendance at huge gaming and multimedia events in Poland and
abroad., based on several years of experience in organizing events for gamers.

25. We give you at your disposal
• Team of professionals in PR and marketing, IT and gaming enthusiasts
• Experience – several years of PR campaigns for IT, gaming & accessories
producers, e.g. NVIDIA, Western Digital, Hannspree, Steel Series, Sweex..
• Complete coverage of IT, mobile, gaming, CE, life style and students media:
over 250 titles, 700 editors
• Close cooperation with PL gaming teams, events organizers, e-tailers
• Know-how on successful social media campaigns covering blogs, FB/ Twitter
• Reporting/ media monitoring system with the 24h/d access, sorting by
useful categories of products coverage, publications , media
• Marketing support: counsel, analysis of competition activities, events, video-
presentations, marketing materials production, media planning

26. Gamma PR reporting system
• 24/7 access give to each customer
• Each record = screen, scan, quote in Polish and English
• Sorting by date, campaign, prodcuts or media
• Export to xls

27. If you like our approach, experience and offer, contact us :
Ewa Rudkowska
Mob: +48 606650370
Mail: ewa@gammapr.pl
Skype: ewarudkowska;
FB: Ewa Rudkowska; TW: @ewarudkowska
GAMMA PR
Tel.+48 713632229
Mob: +48 535036635
Mail: gammapr@gammapr.pl
www.gammapr.pl
Agrestowa 139 / 18
53-035 Wrocław
Poland