Perfect Storm Media

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Perfect Storm Media was founded in 2005 with a simple goal in mind; to convert advertising expenses into sales commission on completed sales.

Perfect Storm Media solves 2 major problems in the search engine marketing industry: 1) “Pay-per-click” pricing and misaligned agency incentives 2) We eliminate manual work involved with running effective “long-tail” search campaigns

We will typically run 3 to 6 million individual keywords, each with individually tailored ads. They are then set to bid using our bidding algorithm, which uses both historical data and a predictive algorithm to optimize search results.

Our value comes from driving efficiency out of the Google Adwords system, not inserting another layer of software, analysis, or agency cost into the system.

http://www.perfectstormmedia.com/

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Perfect Storm Media

  1. 1. Inventors of Pay-per-Sale Search Engine Marketing www.perfectstormmedia.comTel: +44 (0) 203 393 1150 US Tel: 1-800-847-4998 leads@perfectstormmedia.com www.perfectstormmedia.com © 2012 Perfect Storm Media
  2. 2. www.perfectstormmedia.com © 2012 Perfect Storm Media
  3. 3. Powerful1Million ads and keywords per client2 Million new ads created per week Competitor’s ad ad www.perfectstormmedia.com © 2012 Perfect Storm Media
  4. 4. “The Sand that Fills the Cracks” www.perfectstormmedia.com © 2012 Perfect Storm Media
  5. 5. Millions of Ads 1.  Eric Clapton Ticket Glasgow VIP 2.  Eric Clapton Tickets Bristol 3.  Thin Lizzy Tickets Cardiff VIPEach with 1 Keyword 4.  Jools Holland Ticket Cardif Artists Ticket Terms Cities Quality1. Eric Clapton 1. Tickets 1. Glasgow 1. Vip2. Thin Lizzy 2. Ticket 2. Bristol 2. Front Row3. Jools Holland 3. Wolverhampton4. Arcade Fire 4. Cardiff www.perfectstormmedia.com © 2012 Perfect Storm Media
  6. 6. www.perfectstormmedia.com © 2012 Perfect Storm Media
  7. 7. Working With: www.perfectstormmedia.com © 2012 Perfect Storm Media
  8. 8. Long-Tail SEM Long-Tail Search Engine Marketing Increase in:High Sales 2 Word Phases Quality Score “persian food” Click-through Rate Conversion Rate Search Volume 3 Word Phases “persian food delivery” Decrease in: Cost-per-Sale More Descriptive Phases Cost-per-Click — with Geo Qualifier “persian food delivery WC2”Low Low Keyword Phrase Length High www.perfectstormmedia.com © 2012 Perfect Storm Media
  9. 9. Case Study Bottom Line: Increased sales by 22% and reduced average CPA to £1.40. And no cannibalization! Before: 100,000 sales at Pre- a Google cost of £1.50 per sale PSM delivered 22,000Cos- per-Sale incremental sales via the £1.50 "long-tail" @ £0.95 each Post £1.40 100,000 122,000 Sales Volume www.perfectstormmedia.com © 2012 Perfect Storm Media
  10. 10. Average Ad Position vs Cost Per Click6.0 £0.20 Cost Per Click £0.185.0 £0.16 £0.144.0 £0.123.0 £0.10 £0.082.0 Average Ad Position £0.06 £0.041.0 £0.020.0 £0.00 1 2 3 4 5 6 7 8 9 10 Keyword Length in Phrase www.perfectstormmedia.com © 2012 Perfect Storm Media
  11. 11. Cost per Action vs Conversion Rate£18 Conversion Rate 1.60%£16 1.40%£14 1.20%£12 1.00%£10 CPA 0.80% £8 0.60% £6 0.40% £4 £2 0.20% £0 0.00% 1 2 3 4 5 6 7 8 9 10 Keyword Length in Phrase www.perfectstormmedia.com © 2012 Perfect Storm Media
  12. 12. Clickthrough Rate vs Conversion Rate50% 1.60% Conversion Rate %45% 1.40%40% 1.20%35% 1.00%30% CTR%25% 0.80%20% 0.60%15% 0.40%10% 0.20%5%0% 0.00% 1 2 3 4 5 6 7 8 9 Keywords Length in Phrase www.perfectstormmedia.com © 2012 Perfect Storm Media
  13. 13. Perfect Storm Pricing Google Spend Sales Value = Your CPA% Adword Spend (attribution basis) 20% ReductionBrand Non-Brand CPA% + 50-60% Increase in Sales www.perfectstormmedia.com © 2012 Perfect Storm Media
  14. 14. Long-Tail RequiresAutomation www.perfectstormmedia.com © 2012 Perfect Storm Media
  15. 15. Global Ads6 Languages www.perfectstormmedia.com © 2012 Perfect Storm Media
  16. 16. The Hardware Value-add tools and dynamic technology…strong and sustainable partnership with Seatwave, enabling significant incremental revenue on a mass scale. 2010 A4U Awards Judges ü  Best Paid Search Partnership ü  Best Innovation ü  Best Lead - Generation Campaign ü Best InnovationCreating a Pay-per-Sale rather than the Pay-per-Clickapproach…puts Perfect Storm Media at the forefront oftechnological advance in business. Andrew Areoff, Chairman of the Judges  www.perfectstormmedia.com © 2012 Perfect Storm Media
  17. 17. Some Of Our Clients www.perfectstormmedia.com © 2012 Perfect Storm Media
  18. 18. Our ClientsLove Pay-Per-Sale “Perfect Storm Media’s impressive and unique approach helped us become Europe’s largest ticket exchange, driving over £200,000 of sales/month.” — Bob Meijer, Online Marketing Manager, Seatwave Perfect Storm Media works hard driving incremental business via cost effective campaigns.They have been a long term partner for Lovefilm. — Jason Norris, Online Marketing Director, Lovefilm Perfect Storm’s system has been able to accurately track conversion to sales, including telephone calls, and to calibrate the system effectively. — Paul Aitken, Founder and CEO of Borro.com www.perfectstormmedia.com © 2012 Perfect Storm Media
  19. 19. www.perfectstormmedia.com © 2012 Perfect Storm Media
  20. 20. Studio 114, 242 Acklam RoadLondon, W10 5JJ, United KingdomTel: +44 (0) 203 393 1150US Tel: 1-800-847-4998leads@perfectstormmedia.comwww.perfectstormmedia.com www.perfectstormmedia.com © 2012 Perfect Storm Media

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