Monedize.com  The Kayak of Crowdfunding
Market Overview• In the last 5 Years, Peer to Peer Lending has  seen tremendous growth• Kickstarter with over 16M monthly ...
Legal Overview• President Obama signs JOBS Act 4/5/12• Individuals can invest the greater of 5% of  annual income or $2,00...
Why P2P Lending?• Avoid Big Banks and Wall Street• Invest in people you know and take charge of  your money• Helping the c...
Why Invest in P2P Lenders?• Returns much greater than CDs or Bonds (11%  versus 3 or 4%)• Start with as little as $50 or $...
Value Proposition• Silos of P2P and Crowdfunding websites make  it confusing for an investor• No Current Aggregator availa...
Minimum Viable Product• Website with information updated daily from  at least 2-3 websites (Kiva, Prosper, etc.)• Complete...
Current Market LeadersCompany          Website               Market          Pageviews/MonthIndiegogo        www.indiegogo...
Marketing Strategy• Advertisements on  LendingClub, Prosper, Kiva, Crowdfunder, etc.• Social media - Twitter and Facebook•...
Financials        • Break-even in less than 6 months        • Ramp up to month end 1MM page views per          month (cons...
Advertising – Display Only                                                                                                ...
Advertising – Display & Affiliates                                                                                        ...
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Monedize.com Business Plan

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Monedize.com Business Plan

  1. 1. Monedize.com The Kayak of Crowdfunding
  2. 2. Market Overview• In the last 5 Years, Peer to Peer Lending has seen tremendous growth• Kickstarter with over 16M monthly views• P2P Leader Lending Club originating over $34M+ per month, Prosper $10M+• Over $10T in Assets held by top ten banks in the U.S., huge growth opportunity
  3. 3. Legal Overview• President Obama signs JOBS Act 4/5/12• Individuals can invest the greater of 5% of annual income or $2,000 through crowdfunding websites• SEC to begin regulation in 2013
  4. 4. Why P2P Lending?• Avoid Big Banks and Wall Street• Invest in people you know and take charge of your money• Helping the community when banks and other lenders will not• Make more money by taking out the middleman
  5. 5. Why Invest in P2P Lenders?• Returns much greater than CDs or Bonds (11% versus 3 or 4%)• Start with as little as $50 or $100• Choose your preferred level of risk• Investments of all types (artistic, entrepreneurial, donation- based, etc.)
  6. 6. Value Proposition• Silos of P2P and Crowdfunding websites make it confusing for an investor• No Current Aggregator available for the average investor• The Kayak of Crowdfunding, adding value for individual sites and for individual investor
  7. 7. Minimum Viable Product• Website with information updated daily from at least 2-3 websites (Kiva, Prosper, etc.)• Completely free for user, charge website 0.5%• If 1% of population reached and accesses 10 times a month, 400k hits• $1k/year server maintenance & website dev (initial costs)• Equity payment until Month 6, combination thereafter and for new hires
  8. 8. Current Market LeadersCompany Website Market Pageviews/MonthIndiegogo www.indiegogo.com Artists 4,228,590Kickstarter www.kickstarter.com Entrepreneurs 16,533,060Kiva www.kiva.org Charity 5,669,130Lending Club www.lendingclub.com Public 869,670Prosper www.prosper.com Public 1,336,260Zopa www.zopa.co.uk Public 518,490
  9. 9. Marketing Strategy• Advertisements on LendingClub, Prosper, Kiva, Crowdfunder, etc.• Social media - Twitter and Facebook• Inbound marketing – Blog, monthly ebook• Promotion at 2-3 yearly Crowdfunding conferences
  10. 10. Financials • Break-even in less than 6 months • Ramp up to month end 1MM page views per month (conservative estimate) 0 1 2 3 4 5 6 7 8 9 10 11 12Display Revenue $0 $1 $3 $13 $51 $205 $819 $1,019 $1,219 $1,419 $1,619 $1,819 $2,019Affiliate Revenue $0 $45 $180 $720 $2,880 $11,520 $46,080 $57,330 $68,580 $79,830 $91,080 $102,330 $113,580 Total Ad Revenue $0 $46 $183 $733 $2,931 $11,725 $46,899 $58,349 $69,799 $81,249 $92,699 $104,149 $115,599Website Registration $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1Hosting $40 $40 $40 $40 $40 $40 $40 $80 $80 $80 $80 $80 $80Salaries & Benefits $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $12,000 $12,000 $12,000 $16,000 $16,000 $16,000 Total Expenses $6,041 $6,041 $6,041 $6,041 $6,041 $6,041 $6,041 $12,081 $12,081 $12,081 $16,081 $16,081 $16,081 NI -$6,041 -$5,995 -$5,858 -$5,308 -$3,110 $5,684 $40,858 $46,268 $57,718 $69,168 $76,618 $88,068 $99,518 Cum Net Worth -$6,041 -$12,036 -$17,894 -$23,202 -$26,312 -$20,628 $20,230 $66,498 $124,216 $193,385 $270,003 $358,071 $457,589
  11. 11. Advertising – Display Only Month 0 1 2 3 4 5 6 7 8 9 10 11 12Ad Type Measure Site Site Site Site Site Site Site Site Site Site Site Site Site Pages served 0 200 800 3,200 12,800 51,200 204,800 254,800 304,800 354,800 404,800 454,800 504,800Display Advertising CPM (Cost Per Thousand) $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 % Inventory Served 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Avg. Clickthrough (CTR %) 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% Ad units served per page 2 2 2 2 2 2 2 2 2 2 2 2 2 Clicks – CPM ads 0 100 200 400 800 1600 3200 3600 4000 4400 4800 5200 5600 Revenue – display ads $0.00 $0.80 $3.20 $12.80 $51.20 $204.80 $819.20 $1,019.20 $1,219.20 $1,419.20 $1,619.20 $1,819.20 $2,019.20 Earnings per 100 clicks (EPC) 0 $0.80 $1.60 $3.20 $6.40 $12.80 $25.60 $28.31 $30.48 $32.25 $33.73 $34.98 $36.06 eCPM – display ads $0.00 $0.00 $0.00 $0.01 $0.05 $0.20 $0.82 $1.02 $1.22 $1.42 $1.62 $1.82 $2.02Fixed Run-of-Site Sponsorship % Inventory Served 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Avg. Clickthrough (CTR %) 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% Ad units served 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Clicks – fixed 0 0 0 0 0 0 0 0 0 0 0 0 0 Revenue – fixed sponsorship* $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Earnings per 100 clicks (EPC) $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 eCPM – fixed $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Text ad advertising (CPC) % Inventory Served 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Avg. Clickthrough (CTR %) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% Avg. Cost Per Click $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 Ad units served per page 1 1 1 1 1 1 1 1 1 1 1 1 1 Clicks – CPC ads 0 0 0 0 0 0 0 0 0 0 0 0 0 Revenue – CPC ads $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Earnings per 100 clicks (EPC) $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 eCPM – CPC ads $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Affiliates Commission (and PPV)% Inventory Served 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Avg. Clickthrough (CTR %) 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% Ad units served per page 1 1 1 1 1 1 1 1 1 1 1 1 1 Clicks – Affiliates 0 0 0 0 0 0 0 0 0 0 0 0 0 Destination conversion rate (%) 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% Average order value $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 Commission % 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Revenue – affiliates $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Earnings per 100 clicks (EPC) $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 eCPM – affiliates $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Overall metrics for site Clicks – Total 0 100 200 400 800 1600 3200 3600 4000 4400 4800 5200 5600 Revenue – Total $0.00 $0.80 $3.20 $12.80 $51.20 $204.80 $819.20 $1,019.20 $1,219.20 $1,419.20 $1,619.20 $1,819.20 $2,019.20 Earnings per 100 clicks (EPC) – Total $0.00 $0.80 $1.60 $3.20 $6.40 $12.80 $25.60 $28.31 $30.48 $32.25 $33.73 $34.98 $36.06 eCPM – Total $0.00 $0.00 $0.00 $0.01 $0.05 $0.20 $0.82 $1.02 $1.22 $1.42 $1.62 $1.82 $2.02
  12. 12. Advertising – Display & Affiliates Month 0 1 2 3 4 5 6 7 8 9 10 11 12Ad Type Measure Site Site Site Site Site Site Site Site Site Site Site Site Site Pages served 0 200 800 3,200 12,800 51,200 204,800 254,800 304,800 354,800 404,800 454,800 504,800Display Advertising CPM (Cost Per Thousand) $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 % Inventory Served 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Avg. Clickthrough (CTR %) 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% Ad units served per page 2 2 2 2 2 2 2 2 2 2 2 2 2 Clicks – CPM ads 0 100 200 400 800 1600 3200 3600 4000 4400 4800 5200 5600 Revenue – display ads $0.00 $0.80 $3.20 $12.80 $51.20 $204.80 $819.20 $1,019.20 $1,219.20 $1,419.20 $1,619.20 $1,819.20 $2,019.20 Earnings per 100 clicks (EPC) 0 $0.80 $1.60 $3.20 $6.40 $12.80 $25.60 $28.31 $30.48 $32.25 $33.73 $34.98 $36.06 eCPM – display ads $0.00 $0.00 $0.00 $0.01 $0.05 $0.20 $0.82 $1.02 $1.22 $1.42 $1.62 $1.82 $2.02Fixed Run-of-Site Sponsorship % Inventory Served 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Avg. Clickthrough (CTR %) 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% Ad units served 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Clicks – fixed 0 0 0 0 0 0 0 0 0 0 0 0 0 Revenue – fixed sponsorship* $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Earnings per 100 clicks (EPC) $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 eCPM – fixed $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Text ad advertising (CPC) % Inventory Served 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Avg. Clickthrough (CTR %) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% Avg. Cost Per Click $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 Ad units served per page 1 1 1 1 1 1 1 1 1 1 1 1 1 Clicks – CPC ads 0 0 0 0 0 0 0 0 0 0 0 0 0 Revenue – CPC ads $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Earnings per 100 clicks (EPC) $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 eCPM – CPC ads $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Affiliates Commission (and PPV)% Inventory Served 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Avg. Clickthrough (CTR %) 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Ad units served per page 1 1 1 1 1 1 1 1 1 1 1 1 1 Clicks – Affiliates 0 100 400 1600 6400 25600 102400 127400 152400 177400 202400 227400 252400 Destination conversion rate (%) 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% Average order value $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 Commission % 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% Revenue – affiliates $0.00 $45.00 $180.00 $720.00 $2,880.00 $11,520.00 $46,080.00 $57,330.00 $68,580.00 $79,830.00 $91,080.00 $102,330.00 $113,580.00 Earnings per 100 clicks (EPC) $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 eCPM – affiliates $0.00 $0.05 $0.18 $0.72 $2.88 $11.52 $46.08 $57.33 $68.58 $79.83 $91.08 $102.33 $113.58Overall metrics for site Clicks – Total 0 200 600 2000 7200 27200 105600 131000 156400 181800 207200 232600 258000 Revenue – Total $0.00 $45.80 $183.20 $732.80 $2,931.20 $11,724.80 $46,899.20 $58,349.20 $69,799.20 $81,249.20 $92,699.20 $104,149.20 $115,599.20 Earnings per 100 clicks (EPC) – Total $0.00 $22.90 $30.53 $36.64 $40.71 $43.11 $44.41 $44.54 $44.63 $44.69 $44.74 $44.78 $44.81 eCPM – Total $0.00 $0.05 $0.18 $0.73 $2.93 $11.72 $46.90 $58.35 $69.80 $81.25 $92.70 $104.15 $115.60

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