Presentation by Mr.C.Thatchinamoorthy Ph.D. Research Scholar Department of Agricultural Extension Faculty of Agriculture Annamalai University tmthatchupeaceful@gmail.com

2. New media tools usage of agriculture
graduate students in Tamil Nadu
Mr.C.Thatchinamoorthy
Ph.D. Research Scholar
Department of Agricultural Extension
Faculty of Agriculture
Annamalai University
tmthatchupeaceful@gmail.com

3. Introduction
ICT are emerging as an important tool for
the development of societies and have
driving forces in the economies world-
wide.
New media tools are web based
information communication tools for
disseminating information to a broad
audience, often with shared interests.
New media tools such as whatsapp,
Facebook, twitter, blogs, wikis,
professional networking and many
others.

4. Cont.....
Facebook has 195.16 million active
users in India.
YouTube gets more than 50 million
unique users each month.
Twitter has 23.2 million users.
whatsapp has 70 million users in India
.
highest monthly active users in the
world
Source:www.statista.com

5. Objectives
The main aim of the research is to determine the
accessibility and extent of new media tools use in
relation to students’ subject discipline.
Mr.C.Thatchinamoorthy, Agrl.Extn

6. Research Methodology
This study was used online research methods (ORMs)
are ways in which researchers can collect data via the
internet.
Nature of respondent’s agriculture graduate students, 60
students selected using convenience sampling method.
Data collected through new media tools such as
whatsapp and Facebook. Data were analysed using
mean and frequency.

7. Results And Discussions
Activities may be of different types related to
different fields. In agriculture, the Activities were
related to asking questions and replying the new
media platforms.
An attempt was Made to know whether the
students of agriculture education perform such
activity, their responses were collected in terms of
‘do’ or ‘don’t’.
The score for measurement were assigned as 0 and
1 assigned respectively (Kalyan Ghadei and
Kumari Jyoti, 2017).

8. Social networking
0
10
20
30
40
50
60
Frequency Percent
percentage
Social networking
Source: Computed by the researchers, July 2019

9. Blogs and Micro blogs
Source: Computed by the researchers, July 2019
0
10
20
30
40
50
60
Frequency Percent
Series1

10. Content communities
Source: Computed by the researchers, July 2019
0
10
20
30
40
50
60
70
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Series1

11. Socially integrated
Source: Computed by the researchers, July 2019
0
10
20
30
40
50
60
70
Do Don't

12. Professional networking
Source: Computed by the researchers, July 2019
0
10
20
30
40
50
60
70
Do Don't
percentage

13. Conclusion
New media tools can aid in every part of the agricultural
value chain such as planning, inputs, on farm production,
post harvest process, access to markets. Now a day’s new
media tools have enormous potential to improve students’
knowledge and future development.
The power of social media for those who have access-is
truly remarkable. Globally, nearly one in four people
connect to social networks on a monthly basis. More than
one billion accounts are registered on the single most
popular social network, Face book.

14. Cont……
Proactive use of new media will bring a
knowledge revolution in agriculture.
Agricultural scientists and research
scholar need to conduct research on new
media tools for the benefit of students and
farming community.
We hope that new media tools will mark
the turning point in student’s future.

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