Presentation from 2011 Mashable Media Summit by Eli Pariser, Author of The Filter Bubble and President/Founding Board MemberMoveon.org and Accessnow.org

1. The Filter Bubble
@elipariser

2. Information:

3. Attention per bit:

4. Importance of filtering:

5. “Anachronistic”
-Sheryl Sandberg

6. “Future of the web”
-Tapan Bhat

7. “Very hard for people to watch or
consume something that has not in
some sense been tailored for them.”
-Eric Schmidt

8. YOU

9. N H UF
M A ZO FI N
A GT
O
X N
LI
PO
TF
NE
ST
H O O N E WS
POST
YOU
TO N
YA
NG
HI
AS
O
W
G
O
GL
E
F LIPB O ARD

10. N H UF
M A ZO FI N
A GT
O
X N
LI
PO
TF
NE
ST
H O O N E WS
POST
YOU
TO N
YA
NG
HI
AS
O
W
G
O
GL
E
F LIPB O ARD

11. N H UF
M A ZO FI N
A GT
O
X N
LI
PO
TF
NE
ST
H O O N E WS
POST
YOU
TO N
YA
NG
HI
AS
O
W
G
O
GL
E
F LIPB O ARD

14. Things Human Editors Do Better:

15. Things Human Editors Do Better:
1. Anticipation

16. Things Human Editors Do Better:
1. Anticipation
2. Risk-taking (The Chipotle problem)

17. Things Human Editors Do Better:
1. Anticipation
2. Risk-taking (The Chipotle problem)
3. The whole picture

18. Things Human Editors Do Better:
1. Anticipation
2. Risk-taking (The Chipotle problem)
3. The whole picture
4. Pairing

19. Things Human Editors Do Better:
1. Anticipation
2. Risk-taking (The Chipotle problem)
3. The whole picture
4. Pairing
5. Social importance

20. Things Human Editors Do Better:
1. Anticipation
2. Risk-taking (The Chipotle problem)
3. The whole picture
4. Pairing
5. Social importance
6. Mind-blowingness

21. Things Human Editors Do Better:
1. Anticipation
2. Risk-taking (The Chipotle problem)
3. The whole picture
4. Pairing
5. Social importance
6. Mind-blowingness
7. Trust

22. Liberal Friend #723
Post about cutting government spending.
Like Comment Share
Liberal Friend #587
Link to a Liberal Article about NPR and PBS
http://pol.moveon.org/nprpbs/?rc=fb
The Republicans just released their budget proposal, and it zeroes out funding
for both NPR and PBS--the worst proposal in more than a decade.
Like Comment Share
Conservative Friend #1
Post about the runaway deficit.
Like Comment Share
Liberal Friend #723
Post about universal health care.
Like Comment Share
Conservative Friend #2
Post about the Tea Party.
Like Comment Share
Liberal Friend #901
Another post about universal health care.

23. Liberal Friend #723
Post about cutting government spending.
Like Comment Share
Liberal Friend #587
Link to a Liberal Article about NPR and PBS
http://pol.moveon.org/nprpbs/?rc=fb
The Republicans just released their budget proposal, and it zeroes out funding
for both NPR and PBS--the worst proposal in more than a decade.
Like Comment Share
Conservative Friend #1
Post about the runaway deficit.
Like Comment Share
Liberal Friend #723
Post about universal health care.
Like Comment Share
Conservative Friend #2
Post about the Tea Party.
Like Comment Share
Liberal Friend #901
Another post about universal health care.

24. Liberal Friend #723
Post about cutting government spending.
homelessness in New York City.
Like Comment Share
Liberal Friend #587
Link to a Liberal Article about NPR and PBS
http://pol.moveon.org/nprpbs/?rc=fb
The Republicans just released their budget proposal, and it zeroes out funding
for both NPR and PBS--the worst proposal in more than a decade.
Like Comment Share
Liberal Friend #675
Conservative Friend #1
Post about the runaway more spending to stimulate the economy.
need for deficit.
Like Comment Share
Liberal Friend #723
Post about universal health care.
Like Comment Share
Conservative Friend #2
Liberal Friend #345
Post about the Tea Party. and how it’s funded by Big Business.
Party
Like Comment Share
Liberal Friend #901
Another post about universal health care.

25. Ironman Waiting for
Superman

26. Ironman Waiting for
Superman

27. Ironman Waiting for
Superman

31. The Balance: Justin Bieber
The Oscars
Agreeable Ideas
People like You

32. The Balance: Justin Bieber
Afghanistan
The Oscars
Homelessness
Agreeable Ideas
Challenging Ideas
People like You
Different People

34. “A squirrel dying in front of your
house may be more relevant
to your interests right now than
people dying in Africa.”
Mark Zuckerberg, Facebook

35. What are the consequences
for democratic decision-making?

36. How do we make hard news
as irresistible and shareable
as LOLCats?

37. How do we blend the best
of 20th century journalism
into 21st century platforms?

38. YOU

39. YOU

40. YOU

41. YOU