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The Filter Bubble: How to Fix Content Curation

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Presentation from 2011 Mashable Media Summit by Eli Pariser, Author of The Filter Bubble and President/Founding Board MemberMoveon.org and Accessnow.org

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The Filter Bubble: How to Fix Content Curation

  1. 1. The Filter Bubble @elipariser
  2. 2. Information:
  3. 3. Attention per bit:
  4. 4. Importance of filtering:
  5. 5. “Anachronistic”-Sheryl Sandberg
  6. 6. “Future of the web” -Tapan Bhat
  7. 7. “Very hard for people to watch or consume something that has not insome sense been tailored for them.” -Eric Schmidt
  8. 8. YOU
  9. 9. N H UF M A ZO FI N A GT O X N LI PO TF NE ST H O O N E WS POST YOU TO NYA NG HI AS O W G O GL E F LIPB O ARD
  10. 10. N H UF M A ZO FI N A GT O X N LI PO TF NE ST H O O N E WS POST YOU TO NYA NG HI AS O W G O GL E F LIPB O ARD
  11. 11. N H UF M A ZO FI N A GT O X N LI PO TF NE ST H O O N E WS POST YOU TO NYA NG HI AS O W G O GL E F LIPB O ARD
  12. 12. Things Human Editors Do Better:
  13. 13. Things Human Editors Do Better: 1. Anticipation
  14. 14. Things Human Editors Do Better: 1. Anticipation 2. Risk-taking (The Chipotle problem)
  15. 15. Things Human Editors Do Better: 1. Anticipation 2. Risk-taking (The Chipotle problem) 3. The whole picture
  16. 16. Things Human Editors Do Better: 1. Anticipation 2. Risk-taking (The Chipotle problem) 3. The whole picture 4. Pairing
  17. 17. Things Human Editors Do Better: 1. Anticipation 2. Risk-taking (The Chipotle problem) 3. The whole picture 4. Pairing 5. Social importance
  18. 18. Things Human Editors Do Better: 1. Anticipation 2. Risk-taking (The Chipotle problem) 3. The whole picture 4. Pairing 5. Social importance 6. Mind-blowingness
  19. 19. Things Human Editors Do Better: 1. Anticipation 2. Risk-taking (The Chipotle problem) 3. The whole picture 4. Pairing 5. Social importance 6. Mind-blowingness 7. Trust
  20. 20. Liberal Friend #723Post about cutting government spending. Like Comment ShareLiberal Friend #587 Link to a Liberal Article about NPR and PBS http://pol.moveon.org/nprpbs/?rc=fb The Republicans just released their budget proposal, and it zeroes out funding for both NPR and PBS--the worst proposal in more than a decade. Like Comment ShareConservative Friend #1Post about the runaway deficit. Like Comment ShareLiberal Friend #723Post about universal health care. Like Comment ShareConservative Friend #2Post about the Tea Party. Like Comment ShareLiberal Friend #901Another post about universal health care.
  21. 21. Liberal Friend #723Post about cutting government spending. Like Comment ShareLiberal Friend #587 Link to a Liberal Article about NPR and PBS http://pol.moveon.org/nprpbs/?rc=fb The Republicans just released their budget proposal, and it zeroes out funding for both NPR and PBS--the worst proposal in more than a decade. Like Comment ShareConservative Friend #1Post about the runaway deficit. Like Comment ShareLiberal Friend #723Post about universal health care. Like Comment ShareConservative Friend #2Post about the Tea Party. Like Comment ShareLiberal Friend #901Another post about universal health care.
  22. 22. Liberal Friend #723Post about cutting government spending. homelessness in New York City. Like Comment ShareLiberal Friend #587 Link to a Liberal Article about NPR and PBS http://pol.moveon.org/nprpbs/?rc=fb The Republicans just released their budget proposal, and it zeroes out funding for both NPR and PBS--the worst proposal in more than a decade. Like Comment ShareLiberal Friend #675Conservative Friend #1Post about the runaway more spending to stimulate the economy. need for deficit. Like Comment ShareLiberal Friend #723Post about universal health care. Like Comment ShareConservative Friend #2Liberal Friend #345Post about the Tea Party. and how it’s funded by Big Business. Party Like Comment ShareLiberal Friend #901Another post about universal health care.
  23. 23. Ironman Waiting for Superman
  24. 24. Ironman Waiting for Superman
  25. 25. Ironman Waiting for Superman
  26. 26. The Balance: Justin Bieber The Oscars Agreeable Ideas People like You
  27. 27. The Balance: Justin Bieber Afghanistan The Oscars Homelessness Agreeable Ideas Challenging Ideas People like You Different People
  28. 28. “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” Mark Zuckerberg, Facebook
  29. 29. What are the consequencesfor democratic decision-making?
  30. 30. How do we make hard newsas irresistible and shareable as LOLCats?
  31. 31. How do we blend the best of 20th century journalisminto 21st century platforms?
  32. 32. YOU
  33. 33. YOU
  34. 34. YOU
  35. 35. YOU

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