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Don’t Search For ExperiencesDon’t Search For Experiences
Let ExperiencesLet Experiences Find YouFind You
Upending the Concept of SearchingUpending the Concept of Searching
Repurposing the Value of Social ConnectionRepurposing the Value of Social Connection
Every Type Everywhere...Every Type Everywhere...
What to do...What to do...
Strange town...Strange town...
Missed out...Missed out...
But...But...
Your Interests...Your Interests...
On Your Calendar...On Your Calendar...
For FreeFor Free
Your Own Personal Event ConciergeYour Own Personal Event Concierge
So We Built….So We Built….
For Example:For Example:
●
Plus Nearby Commerce DealsPlus Nearby Commerce Deals
●
Live in Parker, COLive in Parker, CO
●
Like Musicals based on FlowhLike Musicals based on Flowh
●
Made a positive commentMade a positive comment
about A Capella on Facebookabout A Capella on Facebook
We know you:We know you:
So We Recommend:So We Recommend:
●
The Beverly BellesThe Beverly Belles
Calendar CommunityCalendar Community
Personal UsersPersonal Users
●
DirectDirect
●
FlowhFlowh
●
DatascapeDatascape
UnconstrainedUnconstrained
InterestsInterests EventEvent
ProfilesProfiles
UserUser
ProfilesProfiles
ThresholdThreshold
MatchesMatches
PersonalizedPersonalized
DistributionDistribution
AI Recommender Engine (Personalization)AI Recommender Engine (Personalization)
How?How?
Data IngestionData Ingestion
DatastoreDatastore
RecommendationRecommendation
CompetitionCompetition
Flowh does everything other event calendars doFlowh does everything other event calendars do
Then we add 7+Then we add 7+
major features thatmajor features that
no one else hasno one else has
●
Social LayerSocial Layer
●
Marketing LayerMarketing Layer
●
Discovery LayerDiscovery Layer
●
API LayerAPI Layer
●
Sourcing LayerSourcing Layer
●
Nearby LayerNearby Layer
●
Plugin LayerPlugin Layer
Competition OpportunityCompetition Opportunity
Flowh is the Central Host for Event ToolsFlowh is the Central Host for Event Tools
The Thriving Experience EconomyThe Thriving Experience Economy
PartakePartake All of us in 2017All of us in 2017
●
78% attended an average 5+ live events78% attended an average 5+ live events
●
A live event was attended overA live event was attended over 1 billion1 billion timestimes
ProspectProspect Client Target MarketClient Target Market
●
Small, medium, large venue and event ownersSmall, medium, large venue and event owners
●
1.5 out of 2.5 million addressable venues1.5 out of 2.5 million addressable venues
●
MillionsMillions of bundled Nearby Commerceof bundled Nearby Commerce
TrendTrend Millennials (“Experience Generation”)Millennials (“Experience Generation”)::
●
3/4 prefer experiences over things3/4 prefer experiences over things
●
FOMO is a big factorFOMO is a big factor
●
Attending events is a form of social expressionAttending events is a form of social expression
Market InterestMarket Interest
Surveys & Interviews – Public, Prospects, MunicipalitiesSurveys & Interviews – Public, Prospects, Municipalities
Want EventWant Event
MatchingMatching
Want NearbyWant Nearby
CommerceCommerce
FeatureFeature
Desired Interest CategoriesDesired Interest Categories
●
Live MusicLive Music
●
Performing ArtsPerforming Arts
●
FestivalsFestivals
●
Visual ArtsVisual Arts
●
Museum ExhibitionsMuseum Exhibitions
●
MoviesMovies
●
OutdoorsOutdoors
●
Culture / LiteracyCulture / Literacy
●
Popups / SalesPopups / Sales
●
Kids and YouthKids and Youth
●
Charitable EventsCharitable Events
●
Local SportsLocal Sports
●
Nutrition / HealthNutrition / Health
●
AdvocacyAdvocacy
90% 85%
MechanicsMechanics
1. Select1. Select GeographicGeographic MarketMarket
2. Build Calendar Library2. Build Calendar Library
3. Sign Up Personal Users3. Sign Up Personal Users
4. Sell Precision Reach4. Sell Precision Reach
Our Value PropositionOur Value Proposition
✔ Owners Lack Time, Expertise, Scale to Utilize HighOwners Lack Time, Expertise, Scale to Utilize High
Precision Marketing and AI PersonalizationPrecision Marketing and AI Personalization
Owners Current SpendOwners Current Spend
$4-$7 per ticket sold on marketing$4-$7 per ticket sold on marketing
With High Precision FlowhWith High Precision Flowh
$2-$3$2-$3 per ticket soldper ticket sold
We help them getWe help them get Butts in SeatsButts in Seats
Smarter, Faster, Cheaper, Better ROISmarter, Faster, Cheaper, Better ROI
Revenue StreamsRevenue Streams
CurrentCurrent
✔Premium DashboardPremium Dashboard ($15/m, $150/yr)($15/m, $150/yr)
NextNext
✔FeaturedFeatured EventsEvents
●
PlacementPlacement
●
Rich ContentRich Content
●
Personal eCastingPersonal eCasting
✔AffiliationsAffiliations
●
Shared RevenuesShared Revenues
●
Eventbrite, Lyft, Ticketfly, etc.Eventbrite, Lyft, Ticketfly, etc.
Followed byFollowed by
✔NearbyNearby CommerceCommerce
●
CP(M,C,A)CP(M,C,A)
●
Multiple per eventMultiple per event
✔ProfessionalProfessional ServicesServices
●
ManagementManagement
●
ConsultingConsulting
●
VignettesVignettes
●
Advanced ReportingAdvanced Reporting
FutureFuture
✔DirectDirect Ticketing/RegistrationTicketing/Registration
✔ImpulseImpulse Advertising (Nearby Push)Advertising (Nearby Push)
✔SocialSocial Media Precision Target MarketingMedia Precision Target Marketing
✔Etc.Etc.
Year 1 2 3 4 5
# of Markets 12 16 41 77 125
Revenue $578 $2,673 $6,686 $16,606 $32,570
Expenses $1,057 $2,487 $6,368 $15,721 $30,367
EBITDA ($512) $53 ($17) $54 $575
Rev’s /
Market
$4/month $14 $14 $18 $22
Growth driven by:Growth driven by:
●
# of markets# of markets
●
Market penetrationMarket penetration
ProformaProforma ($1,000)($1,000)
Post Funding, Post First HirePost Funding, Post First Hire
Flowh COAFlowh COA
●
Initial conversion ~Initial conversion ~ $150$150
●
Recurring events – negligible!Recurring events – negligible!
The Evolution of FlowhThe Evolution of Flowh
2014
Social Media
for Calendars
2016
Self Service
Dashboard
2017
Premium
Dashboard
The Evolution of FlowhThe Evolution of Flowh
2014
Social Media
for Calendars
2016
Self Service
Dashboard
2017
Premium
Dashboard
Now
●
4,500 Calendars, 150,000 Events
●
30,000 Sessions per month
●
500+ Dashboard Users
●
Early Revenue
"Our Flowh Events and Promotions Calendar has
allowed us to think of marketing in a whole new light."
Director of Marketing, Tattered Cover Bookstore
Eric Darst | Co-founder, Operations, Content, Sales
Built 3 tech companies - sold 2. $17+ million annual revs, 70 employeessold 2. $17+ million annual revs, 70 employees
Advisory and PartnershipAdvisory and Partnership
Aaron HendrickAaron Hendrick | Founder, Flowh| Founder, Flowh
Systems, UX -Systems, UX - $30+ million/monthly worldwide order transaction platform$30+ million/monthly worldwide order transaction platform
Robert CassidyRobert Cassidy | President, eBags| President, eBags
eCommerceeCommerce
Katrina PadronKatrina Padron | CEO, NorthstarHQ| CEO, NorthstarHQ
High Precision MarketingHigh Precision Marketing
The TeamThe Team
Amy ScerraAmy Scerra | President, Think Global Holdings| President, Think Global Holdings
Branding, ScaleBranding, Scale
Lucy GarrityLucy Garrity | Lucid Narratives Video Production| Lucid Narratives Video Production
““Master Storyteller” Visual CommunicationMaster Storyteller” Visual Communication
We know:We know:
Our Core AssetOur Core Asset
●
What people are interested inWhat people are interested in
●
Where they may beWhere they may be
●
When they may be thereWhen they may be there
High ValueHigh Value AcquisitionAcquisition TargetTarget
●
Social Media NetworksSocial Media Networks
●
Search EnginesSearch Engines
●
Ticketing ServicesTicketing Services
●
Ad NetworksAd Networks
●
Impact InvestmentImpact Investment
Potential BuyersPotential Buyers
Our Core Impacts...Our Core Impacts...
SocialSocial
Countering isolation and polarizationCountering isolation and polarization
CultureCulture
Exposure to Diversity and DiscoveryExposure to Diversity and Discovery
CommerceCommerce
Foot traffic, not finger trafficFoot traffic, not finger traffic
We match your interests to upcoming experiencesWe match your interests to upcoming experiences
and add them to your personal calendarand add them to your personal calendar
No more searching...No more searching...
No more missing out...No more missing out...

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Flowh

  • 1. Don’t Search For ExperiencesDon’t Search For Experiences Let ExperiencesLet Experiences Find YouFind You Upending the Concept of SearchingUpending the Concept of Searching Repurposing the Value of Social ConnectionRepurposing the Value of Social Connection
  • 2. Every Type Everywhere...Every Type Everywhere...
  • 3. What to do...What to do... Strange town...Strange town... Missed out...Missed out... But...But...
  • 4. Your Interests...Your Interests... On Your Calendar...On Your Calendar... For FreeFor Free Your Own Personal Event ConciergeYour Own Personal Event Concierge So We Built….So We Built….
  • 5. For Example:For Example: ● Plus Nearby Commerce DealsPlus Nearby Commerce Deals ● Live in Parker, COLive in Parker, CO ● Like Musicals based on FlowhLike Musicals based on Flowh ● Made a positive commentMade a positive comment about A Capella on Facebookabout A Capella on Facebook We know you:We know you: So We Recommend:So We Recommend: ● The Beverly BellesThe Beverly Belles
  • 6. Calendar CommunityCalendar Community Personal UsersPersonal Users ● DirectDirect ● FlowhFlowh ● DatascapeDatascape UnconstrainedUnconstrained InterestsInterests EventEvent ProfilesProfiles UserUser ProfilesProfiles ThresholdThreshold MatchesMatches PersonalizedPersonalized DistributionDistribution AI Recommender Engine (Personalization)AI Recommender Engine (Personalization) How?How? Data IngestionData Ingestion DatastoreDatastore RecommendationRecommendation
  • 7. CompetitionCompetition Flowh does everything other event calendars doFlowh does everything other event calendars do Then we add 7+Then we add 7+ major features thatmajor features that no one else hasno one else has ● Social LayerSocial Layer ● Marketing LayerMarketing Layer ● Discovery LayerDiscovery Layer ● API LayerAPI Layer ● Sourcing LayerSourcing Layer ● Nearby LayerNearby Layer ● Plugin LayerPlugin Layer
  • 8. Competition OpportunityCompetition Opportunity Flowh is the Central Host for Event ToolsFlowh is the Central Host for Event Tools
  • 9. The Thriving Experience EconomyThe Thriving Experience Economy PartakePartake All of us in 2017All of us in 2017 ● 78% attended an average 5+ live events78% attended an average 5+ live events ● A live event was attended overA live event was attended over 1 billion1 billion timestimes ProspectProspect Client Target MarketClient Target Market ● Small, medium, large venue and event ownersSmall, medium, large venue and event owners ● 1.5 out of 2.5 million addressable venues1.5 out of 2.5 million addressable venues ● MillionsMillions of bundled Nearby Commerceof bundled Nearby Commerce TrendTrend Millennials (“Experience Generation”)Millennials (“Experience Generation”):: ● 3/4 prefer experiences over things3/4 prefer experiences over things ● FOMO is a big factorFOMO is a big factor ● Attending events is a form of social expressionAttending events is a form of social expression
  • 10. Market InterestMarket Interest Surveys & Interviews – Public, Prospects, MunicipalitiesSurveys & Interviews – Public, Prospects, Municipalities Want EventWant Event MatchingMatching Want NearbyWant Nearby CommerceCommerce FeatureFeature Desired Interest CategoriesDesired Interest Categories ● Live MusicLive Music ● Performing ArtsPerforming Arts ● FestivalsFestivals ● Visual ArtsVisual Arts ● Museum ExhibitionsMuseum Exhibitions ● MoviesMovies ● OutdoorsOutdoors ● Culture / LiteracyCulture / Literacy ● Popups / SalesPopups / Sales ● Kids and YouthKids and Youth ● Charitable EventsCharitable Events ● Local SportsLocal Sports ● Nutrition / HealthNutrition / Health ● AdvocacyAdvocacy 90% 85%
  • 11. MechanicsMechanics 1. Select1. Select GeographicGeographic MarketMarket 2. Build Calendar Library2. Build Calendar Library 3. Sign Up Personal Users3. Sign Up Personal Users 4. Sell Precision Reach4. Sell Precision Reach
  • 12. Our Value PropositionOur Value Proposition ✔ Owners Lack Time, Expertise, Scale to Utilize HighOwners Lack Time, Expertise, Scale to Utilize High Precision Marketing and AI PersonalizationPrecision Marketing and AI Personalization Owners Current SpendOwners Current Spend $4-$7 per ticket sold on marketing$4-$7 per ticket sold on marketing With High Precision FlowhWith High Precision Flowh $2-$3$2-$3 per ticket soldper ticket sold We help them getWe help them get Butts in SeatsButts in Seats Smarter, Faster, Cheaper, Better ROISmarter, Faster, Cheaper, Better ROI
  • 13. Revenue StreamsRevenue Streams CurrentCurrent ✔Premium DashboardPremium Dashboard ($15/m, $150/yr)($15/m, $150/yr) NextNext ✔FeaturedFeatured EventsEvents ● PlacementPlacement ● Rich ContentRich Content ● Personal eCastingPersonal eCasting ✔AffiliationsAffiliations ● Shared RevenuesShared Revenues ● Eventbrite, Lyft, Ticketfly, etc.Eventbrite, Lyft, Ticketfly, etc. Followed byFollowed by ✔NearbyNearby CommerceCommerce ● CP(M,C,A)CP(M,C,A) ● Multiple per eventMultiple per event ✔ProfessionalProfessional ServicesServices ● ManagementManagement ● ConsultingConsulting ● VignettesVignettes ● Advanced ReportingAdvanced Reporting FutureFuture ✔DirectDirect Ticketing/RegistrationTicketing/Registration ✔ImpulseImpulse Advertising (Nearby Push)Advertising (Nearby Push) ✔SocialSocial Media Precision Target MarketingMedia Precision Target Marketing ✔Etc.Etc.
  • 14. Year 1 2 3 4 5 # of Markets 12 16 41 77 125 Revenue $578 $2,673 $6,686 $16,606 $32,570 Expenses $1,057 $2,487 $6,368 $15,721 $30,367 EBITDA ($512) $53 ($17) $54 $575 Rev’s / Market $4/month $14 $14 $18 $22 Growth driven by:Growth driven by: ● # of markets# of markets ● Market penetrationMarket penetration ProformaProforma ($1,000)($1,000) Post Funding, Post First HirePost Funding, Post First Hire Flowh COAFlowh COA ● Initial conversion ~Initial conversion ~ $150$150 ● Recurring events – negligible!Recurring events – negligible!
  • 15. The Evolution of FlowhThe Evolution of Flowh 2014 Social Media for Calendars 2016 Self Service Dashboard 2017 Premium Dashboard
  • 16. The Evolution of FlowhThe Evolution of Flowh 2014 Social Media for Calendars 2016 Self Service Dashboard 2017 Premium Dashboard Now ● 4,500 Calendars, 150,000 Events ● 30,000 Sessions per month ● 500+ Dashboard Users ● Early Revenue "Our Flowh Events and Promotions Calendar has allowed us to think of marketing in a whole new light." Director of Marketing, Tattered Cover Bookstore
  • 17. Eric Darst | Co-founder, Operations, Content, Sales Built 3 tech companies - sold 2. $17+ million annual revs, 70 employeessold 2. $17+ million annual revs, 70 employees Advisory and PartnershipAdvisory and Partnership Aaron HendrickAaron Hendrick | Founder, Flowh| Founder, Flowh Systems, UX -Systems, UX - $30+ million/monthly worldwide order transaction platform$30+ million/monthly worldwide order transaction platform Robert CassidyRobert Cassidy | President, eBags| President, eBags eCommerceeCommerce Katrina PadronKatrina Padron | CEO, NorthstarHQ| CEO, NorthstarHQ High Precision MarketingHigh Precision Marketing The TeamThe Team Amy ScerraAmy Scerra | President, Think Global Holdings| President, Think Global Holdings Branding, ScaleBranding, Scale Lucy GarrityLucy Garrity | Lucid Narratives Video Production| Lucid Narratives Video Production ““Master Storyteller” Visual CommunicationMaster Storyteller” Visual Communication
  • 18. We know:We know: Our Core AssetOur Core Asset ● What people are interested inWhat people are interested in ● Where they may beWhere they may be ● When they may be thereWhen they may be there High ValueHigh Value AcquisitionAcquisition TargetTarget ● Social Media NetworksSocial Media Networks ● Search EnginesSearch Engines ● Ticketing ServicesTicketing Services ● Ad NetworksAd Networks ● Impact InvestmentImpact Investment Potential BuyersPotential Buyers
  • 19. Our Core Impacts...Our Core Impacts... SocialSocial Countering isolation and polarizationCountering isolation and polarization CultureCulture Exposure to Diversity and DiscoveryExposure to Diversity and Discovery CommerceCommerce Foot traffic, not finger trafficFoot traffic, not finger traffic
  • 20. We match your interests to upcoming experiencesWe match your interests to upcoming experiences and add them to your personal calendarand add them to your personal calendar No more searching...No more searching... No more missing out...No more missing out...