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13 Steps to Operating a Successful Halloween Event

Most of us got in the fright attraction business because we love coming up with fantastical ways of scaring people, and we're good at it. We have honed out fright skills into a fine edge and we thought once we had created a frightastic Haunt experience that people would flock to our door, but so far the attendance hasn't quite paid the bills. So what's missing? Over the last 30 plus years, Haunt Industry icon Leonard Pickel of Hauntrepreneurs(R) Themed Attraction Design and Consulting has studied hundreds of attractions just like yours and has boiled his findings down into 13 Steps that attraction operators must take to make their Haunted Event successful. Mandatory for anyone thinking about opening a Halloween Event and highly recommended season veterans looking to maximize their profit potential, this lively session is filled with antidotes and haunting stories from Leonard's more than three decades of haunting experience. “Making money with a haunt is NOT as easy as it looks!” Attend this must see seminar and find out how to turn your event into a October money maker.

1 of 67
Presented by: Leonard Pickel, Hauntrepreneurs(R) Themed
Attraction Design and Consulting
www.hauntrepreneurs.com hauntrepreneurs@gmail.com
Use Hashtag #Pickel13 for comments or notes!
Question:
Is haunting just a creative hobby?
Question:
Is haunting just a creative hobby or do you REALLY want to
make money?
Question:
Is haunting just a creative hobby or do you REALLY want to
make money?
If you want to be successful, then you have to make money!
Question:
What is the Goal of EVERY Successful Business?
Answer:
To Make OBSCENE Profits!
 Treat Haunting Like a Business

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13 Steps to Operating a Successful Halloween Event

  • 1. Presented by: Leonard Pickel, Hauntrepreneurs(R) Themed Attraction Design and Consulting www.hauntrepreneurs.com hauntrepreneurs@gmail.com Use Hashtag #Pickel13 for comments or notes!
  • 2. Question: Is haunting just a creative hobby?
  • 3. Question: Is haunting just a creative hobby or do you REALLY want to make money?
  • 4. Question: Is haunting just a creative hobby or do you REALLY want to make money? If you want to be successful, then you have to make money!
  • 5. Question: What is the Goal of EVERY Successful Business? Answer: To Make OBSCENE Profits!
  • 6.  Treat Haunting Like a Business
  • 7.  Treat Haunting Like a Business  - Write a Profitable Business Plan
  • 8.  Treat Haunting Like a Business  - Write a Profitable Business Plan  Set Goals  How do you get there
  • 9.  - Pay Your Employees
  • 10.  - Pay Your Employees  - Pay Yourself
  • 11.  Set a Budget
  • 12.  Set a Budget  - Hold Down Costs
  • 13.  Set a Budget  - Hold Down Costs  - Include 15% Contingency
  • 14.  Set a Budget  - Hold Down Costs  - Include 15% Contingency  - STICK TO THE BUDGET!
  • 15.  Read The Book!
  • 16.  Read The Book!  NFPA Life Safety 101
  • 17.  Read The Book!  NFPA Life Safety 101  International Building Code
  • 18.  Build An Awesome Web Site
  • 19.  Build An Awesome Web Site  - Pique Their Interest  Video  Photos  Story Line  Character Histories
  • 20.  Build An Awesome Web Site  - Pique Their Interest  Video  Photos  Story Line  Character Histories  - Sell Stuff
  • 21.  Build An Awesome Web Site  - Pique Their Interest  Video  Photos  Story Line  Character Histories  - Sell Stuff  - Links to Social Media
  • 23.  Go Multi-Element  - Increased Perceived Value
  • 24.  Go Multi-Element  - Increased Perceived Value  - Increased Price/Square Foot
  • 25.  Go Multi-Element  - Increased Perceived Value  - Increased Price/Square Foot  - Increased Per Capita
  • 27.  Sell Tickets online  - Advance Sales
  • 28.  Sell Tickets online  - Advance Sales  - Timed Ticketing
  • 29.  Increase your throughput
  • 30.  Increase your throughput  - Scare forward
  • 31.  Increase your throughput  - Scare forward  - No Skits
  • 32.  Increase your throughput  - Scare forward  - No Skits  - No Menacing Actors
  • 33.  Increase your throughput  - Scare forward  - No Skits  - No Menacing Actors  - 2-3 Scares Per Room
  • 34.  Extend Your Season
  • 35.  Extend Your Season  - Open Earlier
  • 36.  Extend Your Season  - Open Earlier  - The November Myth
  • 37.  Extend Your Season  - Open Earlier  - The November Myth  - Special events All Year
  • 39.  Maximize Ticket Pricing  - Single Haunt and Combo Tickets
  • 40.  Maximize Ticket Pricing  - Single Haunt and Combo Tickets  - Almost Immediate Access Pass
  • 41.  Maximize Ticket Pricing  - Single Haunt and Combo Tickets  - Almost Immediate Access Pass  - VIP Pass
  • 43.  Group Sales  - Corporate Sales
  • 44.  Group Sales  - Corporate Sales  - Charitable Organizations
  • 45.  Group Sales  - Corporate Sales  - Charitable Organizations  - Have Charities Sell your Tickets as a Fund Raiser
  • 47.  Advertise, Advertise, Advertise!  - Spend Two To Three Dollars For Every Attendee
  • 48.  Advertise, Advertise, Advertise!  - Spend Two To Three Dollars For Every Attendee  - Send Everyone To Your Web Site
  • 49.  Advertise, Advertise, Advertise!  - Spend Two To Three Dollars For Every Attendee  - Send Everyone To Your Web Site  - Where To Advertise
  • 50.  Advertise, Advertise, Advertise!  - Spend Two To Three Dollars For Every Attendee  - Send Everyone To Your Web Site  - Where To Advertise  Television 30%  Radio 25%  Cable TV 15%  Internet 10%  Billboards 5%  Ratio from Sanjay Syal of Blue Star Productions
  • 52.  Get Sponsors  - Ask Everyone To Sponsor
  • 53.  Get Sponsors  - Ask Everyone To Sponsor  - Start With Trade Or Product
  • 54.  Get Sponsors  - Ask Everyone To Sponsor  - Start With Trade Or Product  - Build Relationships
  • 55.  Attack Through Social Media
  • 56.  Attack Through Social Media  - FaceBook, MySpace, Twitter, LinkedIn, YouTube
  • 57.  Attack Through Social Media  - FaceBook, MySpace, Twitter, LinkedIn, YouTube  - Build Friends, Fans and Followers
  • 58.  Attack Through Social Media  - FaceBook, MySpace, Twitter, LinkedIn, YouTube  - Build Friends, Fans and Followers  - Constant Updates
  • 59.  Attack Through Social Media  - FaceBook, MySpace, Twitter, LinkedIn, YouTube  - Build Friends, Fans and Followers  - Constant Updates  - Special Offers
  • 60.  Buy Your Property
  • 61.  Buy Your Property  - Cheaper In The Long Run
  • 62.  Buy Your Property  - Cheaper In The Long Run  - Open For Other Seasons
  • 63.  Buy Your Property  - Cheaper In The Long Run  - Open For Other Seasons  - Lease Out Space Off Season
  • 64.  Buy Your Property  - Cheaper In The Long Run  - Open For Other Seasons  - Lease Out Space Off Season  - Equity Provides a Cushion
  • 65.  Step 1 - Treat Haunting Like a Business  Step 2 - Build An Awesome Web Site  Step 3 - Set a Budget  Step 4 - Go Multi-Element  Step 5 – Sell Tickets online  Step 6 - Increase your throughput  Step 7 - Extend Your Season  Step 8 - Ticket Pricing  Step 9 - Group Sales  Step 10 - Advertise  Step 11 – Get Sponsors  Step 12 – Attack Through Social Media  Step 13 - Buy Your Property
  • 66.  Step 1 - Treat Haunting Like a Business  Step 2 - Build An Awesome Web Site  Step 3 - Set a Budget  Step 4 - Go Multi-Element  Step 5 – Sell Tickets online  Step 6 - Increase your throughput  Step 7 - Extend Your Season  Step 8 - Ticket Pricing  Step 9 - Group Sales  Step 10 - Advertise  Step 11 – Get Sponsors  Step 12 – Attack Through Social Media  Step 13 - Buy Your Property REMEMBER! If You Don’t Make Enough Money, Then You Don’t Get To Play Any More!
  • 67. Leonard Pickel - 972-951-5100 hauntrepreneurs@gmail.com www.facebook.com/leonard.pickel www.twitter.com/leonardpickel www.youtube.com/leonardpickel Hauntrepreneurs® Themed Attraction Design and Consulting www.hauntrepreneurs.com Haunted Attraction National Tradeshow and Convention (HAuNTcon) www.hauntcon.com Find A Haunt.com - Nationwide listing service for Haunted Events www.findahaunt.com