13 Steps to Operating a Successful Halloween Event

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Most of us got in the fright attraction business because we love coming up with fantastical ways of scaring people, and we're good at it. We have honed out fright skills into a fine edge and we thought once we had created a frightastic Haunt experience that people would flock to our door, but so far the attendance hasn't quite paid the bills. So what's missing?

Over the last 30 plus years, Haunt Industry icon Leonard Pickel of Hauntrepreneurs(R) Themed Attraction Design and Consulting has studied hundreds of attractions just like yours and has boiled his findings down into 13 Steps that attraction operators must take to make their Haunted Event successful.

Mandatory for anyone thinking about opening a Halloween Event and highly recommended season veterans looking to maximize their profit potential, this lively session is filled with antidotes and haunting stories from Leonard's more than three decades of haunting experience.

“Making money with a haunt is NOT as easy as it looks!” Attend this must see seminar and find out how to turn your event into a October money maker.

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13 Steps to Operating a Successful Halloween Event

  1. 1. Presented by: Leonard Pickel, Hauntrepreneurs(R) ThemedAttraction Design and Consultingwww.hauntrepreneurs.com hauntrepreneurs@gmail.comUse Hashtag #Pickel13 for comments or notes!
  2. 2. Question:Is haunting just a creative hobby?
  3. 3. Question:Is haunting just a creative hobby or do you REALLY want tomake money?
  4. 4. Question:Is haunting just a creative hobby or do you REALLY want tomake money?If you want to be successful, then you have to make money!
  5. 5. Question:What is the Goal of EVERY Successful Business?Answer:To Make OBSCENE Profits!
  6. 6.  Treat Haunting Like a Business
  7. 7.  Treat Haunting Like a Business - Write a Profitable Business Plan
  8. 8.  Treat Haunting Like a Business - Write a Profitable Business Plan Set Goals How do you get there
  9. 9.  - Pay Your Employees
  10. 10.  - Pay Your Employees - Pay Yourself
  11. 11.  Set a Budget
  12. 12.  Set a Budget - Hold Down Costs
  13. 13.  Set a Budget - Hold Down Costs - Include 15% Contingency
  14. 14.  Set a Budget - Hold Down Costs - Include 15% Contingency - STICK TO THE BUDGET!
  15. 15.  Read The Book!
  16. 16.  Read The Book! NFPA Life Safety 101
  17. 17.  Read The Book! NFPA Life Safety 101 International Building Code
  18. 18.  Build An Awesome Web Site
  19. 19.  Build An Awesome Web Site - Pique Their Interest Video Photos Story Line Character Histories
  20. 20.  Build An Awesome Web Site - Pique Their Interest Video Photos Story Line Character Histories - Sell Stuff
  21. 21.  Build An Awesome Web Site - Pique Their Interest Video Photos Story Line Character Histories - Sell Stuff - Links to Social Media
  22. 22.  Go Multi-Element
  23. 23.  Go Multi-Element - Increased Perceived Value
  24. 24.  Go Multi-Element - Increased Perceived Value - Increased Price/Square Foot
  25. 25.  Go Multi-Element - Increased Perceived Value - Increased Price/Square Foot - Increased Per Capita
  26. 26.  Sell Tickets online
  27. 27.  Sell Tickets online - Advance Sales
  28. 28.  Sell Tickets online - Advance Sales - Timed Ticketing
  29. 29.  Increase your throughput
  30. 30.  Increase your throughput - Scare forward
  31. 31.  Increase your throughput - Scare forward - No Skits
  32. 32.  Increase your throughput - Scare forward - No Skits - No Menacing Actors
  33. 33.  Increase your throughput - Scare forward - No Skits - No Menacing Actors - 2-3 Scares Per Room
  34. 34.  Extend Your Season
  35. 35.  Extend Your Season - Open Earlier
  36. 36.  Extend Your Season - Open Earlier - The November Myth
  37. 37.  Extend Your Season - Open Earlier - The November Myth - Special events All Year
  38. 38.  Maximize Ticket Pricing
  39. 39.  Maximize Ticket Pricing - Single Haunt and Combo Tickets
  40. 40.  Maximize Ticket Pricing - Single Haunt and Combo Tickets - Almost Immediate Access Pass
  41. 41.  Maximize Ticket Pricing - Single Haunt and Combo Tickets - Almost Immediate Access Pass - VIP Pass
  42. 42.  Group Sales
  43. 43.  Group Sales - Corporate Sales
  44. 44.  Group Sales - Corporate Sales - Charitable Organizations
  45. 45.  Group Sales - Corporate Sales - Charitable Organizations - Have Charities Sell your Tickets as a Fund Raiser
  46. 46.  Advertise, Advertise, Advertise!
  47. 47.  Advertise, Advertise, Advertise! - Spend Two To Three Dollars For Every Attendee
  48. 48.  Advertise, Advertise, Advertise! - Spend Two To Three Dollars For Every Attendee - Send Everyone To Your Web Site
  49. 49.  Advertise, Advertise, Advertise! - Spend Two To Three Dollars For Every Attendee - Send Everyone To Your Web Site - Where To Advertise
  50. 50.  Advertise, Advertise, Advertise! - Spend Two To Three Dollars For Every Attendee - Send Everyone To Your Web Site - Where To Advertise Television 30% Radio 25% Cable TV 15% Internet 10% Billboards 5% Ratio from Sanjay Syal of Blue Star Productions
  51. 51.  Get Sponsors
  52. 52.  Get Sponsors - Ask Everyone To Sponsor
  53. 53.  Get Sponsors - Ask Everyone To Sponsor - Start With Trade Or Product
  54. 54.  Get Sponsors - Ask Everyone To Sponsor - Start With Trade Or Product - Build Relationships
  55. 55.  Attack Through Social Media
  56. 56.  Attack Through Social Media - FaceBook, MySpace, Twitter, LinkedIn, YouTube
  57. 57.  Attack Through Social Media - FaceBook, MySpace, Twitter, LinkedIn, YouTube - Build Friends, Fans and Followers
  58. 58.  Attack Through Social Media - FaceBook, MySpace, Twitter, LinkedIn, YouTube - Build Friends, Fans and Followers - Constant Updates
  59. 59.  Attack Through Social Media - FaceBook, MySpace, Twitter, LinkedIn, YouTube - Build Friends, Fans and Followers - Constant Updates - Special Offers
  60. 60.  Buy Your Property
  61. 61.  Buy Your Property - Cheaper In The Long Run
  62. 62.  Buy Your Property - Cheaper In The Long Run - Open For Other Seasons
  63. 63.  Buy Your Property - Cheaper In The Long Run - Open For Other Seasons - Lease Out Space Off Season
  64. 64.  Buy Your Property - Cheaper In The Long Run - Open For Other Seasons - Lease Out Space Off Season - Equity Provides a Cushion
  65. 65.  Step 1 - Treat Haunting Like a Business Step 2 - Build An Awesome Web Site Step 3 - Set a Budget Step 4 - Go Multi-Element Step 5 – Sell Tickets online Step 6 - Increase your throughput Step 7 - Extend Your Season Step 8 - Ticket Pricing Step 9 - Group Sales Step 10 - Advertise Step 11 – Get Sponsors Step 12 – Attack Through Social Media Step 13 - Buy Your Property
  66. 66.  Step 1 - Treat Haunting Like a Business Step 2 - Build An Awesome Web Site Step 3 - Set a Budget Step 4 - Go Multi-Element Step 5 – Sell Tickets online Step 6 - Increase your throughput Step 7 - Extend Your Season Step 8 - Ticket Pricing Step 9 - Group Sales Step 10 - Advertise Step 11 – Get Sponsors Step 12 – Attack Through Social Media Step 13 - Buy Your PropertyREMEMBER!If You Don’t Make Enough Money,Then You Don’t Get To Play Any More!
  67. 67. Leonard Pickel - 972-951-5100hauntrepreneurs@gmail.comwww.facebook.com/leonard.pickelwww.twitter.com/leonardpickelwww.youtube.com/leonardpickelHauntrepreneurs® Themed Attraction Design and Consultingwww.hauntrepreneurs.comHaunted Attraction National Tradeshow and Convention(HAuNTcon) www.hauntcon.comFind A Haunt.com - Nationwide listing service for Haunted Eventswww.findahaunt.com

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