User Generated Content (UGC) is the big buzzword these days and several studies have validated its effectiveness as a marketing strategy. But how exactly do you get started? How do you gather UGC? And once you collect the content, how do you repurpose it for your content marketing? We joined forces with Iconosquare to host a webinar to show you how to start your UGC strategy from scratch.

1. +
A Step By Step Guide To
User Generated Content

2. +Rules of engagement
● Quick housekeeping!
● Ask as many questions as you’d like! We’ll tackle as many as we can at
the end of the webinar. For any lingering questions, you can always
contact us.
● Steal everything!
● Don’t forget, we’ll send out the recording to all who registered.
● Reminder: $1000 Social Media Prize!
● Survey

3. +Introductions
Emily Lydon
Inbound Marketer @Iconosquare
Iconosquare is the Leading Marketing and Analytics
Suite for Instagram.
Check out our new PRO platform! (7 day free trial!)

4. +Introductions
Jose Gallegos
Community Strategist @ TINT
TINT: Where your content and community
come together. Trusted by over 45,000+
brands worldwide.

5. +Agenda
● Defining UGC
● How to Harvest UGC
● How To Repackage UGC
● How do you motivate your audience to create UGC?
● Best UGC Marketing Examples
● Q & A
● Gift Giveaway

6. +Define: User Generated Content
● Any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, digital
images, video, audio files, advertisements and other forms of media that was created by users of
an online system or service, often made available via social media websites

7. +Defining UGC
● 65% of social media users from ages 18 to 24 consider information that's
shared on social networks when making a purchasing decision.
(eMarketer)
● 86% of millennials say that user-generated content is generally a good
indicator of the quality of a brand or service. (Bazaarvoice)

8. +How To Harvest UGC
● Hashtags & Mentions
● Social Media Monitoring Tools
● Create UGC Folder

9. +How to Repackage UGC

10. +How do you motivate your
audience to create UGC?
Engage by Iconosquare is a platform which
allows you to design your Instagram contest
from A-Z.
Display your UGC contest page anywhere on
the web.

11. +How do you motivate your
audience to create UGC?
Increase participation by
promoting your contest on
other platforms.
Take control of your UGC
and moderate entries
when necessary.

12. +How do you motivate your
audience to create UGC?
Measure your contest's
performance in a dedicated
interface with clean and
easy-to-understand charts.

13. +Brands that smashed it

14. +Brands that smashed it

15. +Brands that smashed it

16. +Best UGC marketing examples

17. +Best UGC marketing examples

18. +Best UGC marketing examples

19. +
Q & A

20. +
Social Media Prize Giveaway
Drumroll please...

21. +
Thank You!
@TINT
Jose@tintup.com
@Iconosquare
Emily@iconosqua.re