1. T H E G E N E S I S A P P R O A C H
How we source talent
We are leaders in our approach to identifying the talent and specialisms that our clients need
to drive their businesses forward and become leaders in their own fields.
We utilise a range of channels from which we are able to source talent for the sectors we operate in.
Some of these are traditional recruiter methods; others utilise newer techniques across social media
channels and networking
We build candidate talent communities from which we identify the best fit for our client opportunities.
Candidates choose to either follow us on our range of social media channels or they can create a
more personal and individual records on our CRM / Database.
We recognise that our communities consist of active AND passive job seekers, so the content and
information we share is much more than just the jobs we represent. Our content is designed to be
engaging, informative, thought provoking and relevant to both active and passive industry professionals.
After all our knowledge is something to be shared.
Develop Engage Retain
Bigger, better talent pools from Genesis Associates Ltd
NETWORKING SOCIALHEADHUNTINGDATABASESREFERALSADVERTISING
01 02 03 04 05 06
Paidonlinemediaadvertising
andsubscriptions
Social media lead generation,
both automated and through
active participation of
our consultants in online
communities relevant
to their field of recruitment
Genesiscandidate
referalscheme
Sourcefromregistered
databasesandtalentpools
ProactiveSourcingand
talentmapping
Consultantcontacts
andnetworkingevents
Onlinecommunities
Sharable content
Sector relevant downloads, white
papers, info graphics and industry
guides for professionals.
Social Media engagement
We host and facilitate Social Media think
tank groups to bring industry professionals
together to share best practice, seek other
expert opinion and allow a wider network
of knowledge to beshared.
Candidate AND client surveys
Engage with candidates and clients
as part of their online experience
with interactive surveys, polls
and findings.
Event Sponsorship
We sponsor many and attend the leading
networking events to either share or further
our own knowledge.
Regeneration Calls
We touch base with registered candidates to
keep up to date with short and longer term
career aspirations and industry updates.
Guest Blogging
Regular sector focused blogging
from specialist consultants and
industry experts.
Phase 1 - Sourcing
Phase 2 - Build
Phase 3 - Engage
SOCIAL MEDIA CHANNELSMarket knowledge led filtering ensuring
data integrity, relevance and quality
DATA FILTERING
Developing a bigger talent pool
through candidate engagement
H O W W E D O I T
We target and reach both active
and passive candidates through
targeted content that acts
as an incentive to engage
with us.
WE TALK TO A BIGGER POOL
By maintaining contact with candidates
through our digital channels relevant
content outreach, we develop
trust and better relationships
within our talent pool.
WE RETAIN AND REGENERATE