My Final Presentation on GNC

1. A DIGITAL FUTURE FOR GNC
Expanding and Improving in DigitalCommunication

2. Founded in 1935 Over 7,000 retail locations in
U.S.

3. CAMPAIGN STRATEGY
COMPETITOR
Bodybuilding.com
•Content plus retail
•Wholesale price

4. CAMPAIGN STRATEGY
EmphasizeGNC’s strengths, differentiate from Bodybuilding.com

5. KEY AUDIENCES
Anyone interested in fitness

6. CAMPAIGNTACTICS
MOBILE APP
• Location based
• Promotions
• Membership program
• Emphasis on retail

7. CAMPAIGNTACTICS
SOCIAL MEDIA

8. CAMPAIGNTACTICS
GOOGLE ADS
 Key words
 Exercise
 Work out
 Diet
 Emphasize customer
service
E-MAIL
Promote online sales and in-
store promotions

9. SUCCESS
Projected cost: $48,000 - $51,000 per month
Increase retail revenue
Increase social media audience

10. SUMMARY
Increased digital exposure
Repositioning
Increase profit
Increase market share