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Overview
 The advent of digital technologies has changed practically every aspect
of business operations.
 Today, busine...
Need for Digital
Marketing Agency
 There is a need for new tactics, Digital tactics. The need for digital
discernment is ...
Key Marketing Trends
 Search Engine Optimization
 Pay Per Click
 Social Media Marketing
 Digital Display Advertising
...
Search Engine Optimization
 SEO is the battle to get noticed online amidst the noise and crowd.
 Without this set of tec...
Search Engine Marketing
“If content is King, seeding and promotion of that content is the
Emperor.”
Benefits:
 Increases ...
Search Engine Marketing
Display Marketing
 Display campaigns perform better across all performance metrics for
financial services.
Social Media Marketing
 FACEBOOK : Facebook has 82 million users and financial institutes
can easily target them through ...
Case - ICICI Bank
 ICICI Bank has more than 2.9 million likes and 75000 PTAT on their
Facebook page, where they drive eng...
Case –HDFC Life
 HDFC-Life engages its audience on twitter by tweeting everyday about
its services and stories of custome...
Case -Citibank
 Citibank has more than 550K followers on its LinkedIn page, where it
updates about the company’s events, ...
Mobile Marketing
 Android is a Google property, so more the number of apps you have the
better visibility you enjoy.
 “T...
Email Marketing
 “Email has an ability many channels do not: creating valuable, personal
touches – at scale”
Best Practices
EMAIL
MOBILE
WEBSITESOCIAL
•Mobile formatted emails
•Links to register for SMS alerts
•Aggregate customer r...
Best Practices
 Use digital engagement for more than customer communication-
RELEVANCE drives REVENUE.
 Start conversati...
United Bank for Africa
Tactic 1 : Facilitate Advocacy Among Core Fans And Customers.
 Invite Fans To Join The Conversatio...
Bank of America
Tactic 2: Offer Exclusive Deals Or Features To Social Customers.
 The most common reason customers follow...
J.P. Morgan
Tactic 3: Improve relevancy of information and offers through
personalization.
 Paid Advertising on Facebook ...
Marketing Automation
 Financial services need to adjust to the world of digital marketing, and
they can’t do this without...
“Social media is here. It’s not
going away;
not a passing fad.
Be where your customers are : on
Social Media.”
Email: info...
Contextual Marketing On Digital Media For Financial Institutions
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Contextual Marketing On Digital Media For Financial Institutions

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This presentation showcases the digital marketing tactics and best practices in digital media for financial institutions and their services.

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Contextual Marketing On Digital Media For Financial Institutions

  1. 1. Overview  The advent of digital technologies has changed practically every aspect of business operations.  Today, businesses without dedicated digital marketing campaigns are behind and will quickly become obsolete.  Firms can start by enhancing their existing campaigns by incentivizing customers to share socially. Whether as a part of an existing campaign or stand-alone, promotions are the most attractive way to entice customers to follow & engage socially.
  2. 2. Need for Digital Marketing Agency  There is a need for new tactics, Digital tactics. The need for digital discernment is critical when pairing strategies with digital marketing implementations. Benefits :  100% tangibility of results of digital marketing efforts  Limitless possibilities in communicating to your targets  Deep insights into what your targets or customers think and do
  3. 3. Key Marketing Trends  Search Engine Optimization  Pay Per Click  Social Media Marketing  Digital Display Advertising  Mobile Marketing  Analytics  Online Reputation management  Email Marketing  Competitive Analysis  Online Lead Generation
  4. 4. Search Engine Optimization  SEO is the battle to get noticed online amidst the noise and crowd.  Without this set of techniques, most websites would be unable to acquire high rankings in searching results.  SEO increases traffic and improves brand credibility, attracts PR and results into better ROI.
  5. 5. Search Engine Marketing “If content is King, seeding and promotion of that content is the Emperor.” Benefits:  Increases brand awareness and brand equity.  Increases Visibility.  Advertises to an audience that's already interested in you.  Increase in targeted leads.  Greater ROI — Compared to other advertising media, paid search strategies are more efficient.
  6. 6. Search Engine Marketing
  7. 7. Display Marketing  Display campaigns perform better across all performance metrics for financial services.
  8. 8. Social Media Marketing  FACEBOOK : Facebook has 82 million users and financial institutes can easily target them through their presence.  TWITTER : Offline sales increases by 29% using a promoted tweet.  LINKEDIN : Various financial service providers can create their company page on LinkedIn and have their activities on their home page. Benefits:  Better communication with customers  Cost savings  Brand positioning  Real-time customer satisfaction  Potential lead generation
  9. 9. Case - ICICI Bank  ICICI Bank has more than 2.9 million likes and 75000 PTAT on their Facebook page, where they drive engagement through their customer service requests posted by the customers.
  10. 10. Case –HDFC Life  HDFC-Life engages its audience on twitter by tweeting everyday about its services and stories of customers, which resulted into them having more than 100K followers.
  11. 11. Case -Citibank  Citibank has more than 550K followers on its LinkedIn page, where it updates about the company’s events, announcements and various job offerings.
  12. 12. Mobile Marketing  Android is a Google property, so more the number of apps you have the better visibility you enjoy.  “The Mobile Web Initiative is important - information must be made seamlessly available on any device.”  Benefits: Accurately reach your target market, Generate a Higher Response Rate, Have a relevant conversation with customers through location-based services, etc.
  13. 13. Email Marketing  “Email has an ability many channels do not: creating valuable, personal touches – at scale”
  14. 14. Best Practices EMAIL MOBILE WEBSITESOCIAL •Mobile formatted emails •Links to register for SMS alerts •Aggregate customer reviews •Aggregate market trends and coverage on social channels •Links to print collateral online •Links to register for newsletters
  15. 15. Best Practices  Use digital engagement for more than customer communication- RELEVANCE drives REVENUE.  Start conversations through Value and Preference driven communication- “Don’t Sell, Add Value”.  The quality of digital engagement is contingent on the quality of content. Integrate online and offline engagement in the back office.
  16. 16. United Bank for Africa Tactic 1 : Facilitate Advocacy Among Core Fans And Customers.  Invite Fans To Join The Conversation.  Integrate Social Call-Outs Into Owned Media. United Bank for Africa is a leading African Bank that offers Online banking services and extensively engages its customers on Facebook.
  17. 17. Bank of America Tactic 2: Offer Exclusive Deals Or Features To Social Customers.  The most common reason customers follow brands is for access to deals.  Encourage existing customers to try new products and deepen their relationships with your brand.
  18. 18. J.P. Morgan Tactic 3: Improve relevancy of information and offers through personalization.  Paid Advertising on Facebook and LinkedIn.  Facebook Applications.  Integration of Social Activity with Customer Profiles. J.P. Morgan advertises on LinkedIn.
  19. 19. Marketing Automation  Financial services need to adjust to the world of digital marketing, and they can’t do this without marketing automation - there are simply too many tasks to do and too many data points to keep track of.  Automated marketing releases financial institutions from the worry and hassle of tedious marketing tasks, giving them the freedom to refocus their efforts on more profitable activities
  20. 20. “Social media is here. It’s not going away; not a passing fad. Be where your customers are : on Social Media.” Email: info@wilddreams.in

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