This presentation showcases the digital marketing tactics and best practices in digital media for financial institutions and their services.

2. Overview
 The advent of digital technologies has changed practically every aspect
of business operations.
 Today, businesses without dedicated digital marketing campaigns are
behind and will quickly become obsolete.
 Firms can start by enhancing their existing campaigns by incentivizing
customers to share socially. Whether as a part of an existing campaign
or stand-alone, promotions are the most attractive way to entice
customers to follow & engage socially.

3. Need for Digital
Marketing Agency
 There is a need for new tactics, Digital tactics. The need for digital
discernment is critical when pairing strategies with digital marketing
implementations.
Benefits :
 100% tangibility of results of digital marketing efforts
 Limitless possibilities in communicating to your targets
 Deep insights into what your targets or customers think and do

4. Key Marketing Trends
 Search Engine Optimization
 Pay Per Click
 Social Media Marketing
 Digital Display Advertising
 Mobile Marketing
 Analytics
 Online Reputation management
 Email Marketing
 Competitive Analysis
 Online Lead Generation

5. Search Engine Optimization
 SEO is the battle to get noticed online amidst the noise and crowd.
 Without this set of techniques, most websites would be unable to
acquire high rankings in searching results.
 SEO increases traffic and improves brand credibility, attracts PR and
results into better ROI.

6. Search Engine Marketing
“If content is King, seeding and promotion of that content is the
Emperor.”
Benefits:
 Increases brand awareness and brand equity.
 Increases Visibility.
 Advertises to an audience that's already interested in you.
 Increase in targeted leads.
 Greater ROI — Compared to other advertising media, paid search
strategies are more efficient.

7. Search Engine Marketing

8. Display Marketing
 Display campaigns perform better across all performance metrics for
financial services.

9. Social Media Marketing
 FACEBOOK : Facebook has 82 million users and financial institutes
can easily target them through their presence.
 TWITTER : Offline sales increases by 29% using a promoted tweet.
 LINKEDIN : Various financial service providers can create their
company page on LinkedIn and have their activities on their home
page.
Benefits:
 Better communication with customers
 Cost savings
 Brand positioning
 Real-time customer satisfaction
 Potential lead generation

10. Case - ICICI Bank
 ICICI Bank has more than 2.9 million likes and 75000 PTAT on their
Facebook page, where they drive engagement through their customer
service requests posted by the customers.

11. Case –HDFC Life
 HDFC-Life engages its audience on twitter by tweeting everyday about
its services and stories of customers, which resulted into them having
more than 100K followers.

12. Case -Citibank
 Citibank has more than 550K followers on its LinkedIn page, where it
updates about the company’s events, announcements and various job
offerings.

13. Mobile Marketing
 Android is a Google property, so more the number of apps you have the
better visibility you enjoy.
 “The Mobile Web Initiative is important - information must be made
seamlessly available on any device.”
 Benefits: Accurately reach your target market, Generate a Higher
Response Rate, Have a relevant conversation with customers through
location-based services, etc.

14. Email Marketing
 “Email has an ability many channels do not: creating valuable, personal
touches – at scale”

15. Best Practices
EMAIL
MOBILE
WEBSITESOCIAL
•Mobile formatted emails
•Links to register for SMS alerts
•Aggregate customer reviews
•Aggregate market trends and
coverage on social channels
•Links to print collateral online
•Links to register for newsletters

16. Best Practices
 Use digital engagement for more than customer communication-
RELEVANCE drives REVENUE.
 Start conversations through Value and Preference driven
communication- “Don’t Sell, Add Value”.
 The quality of digital engagement is contingent on the quality of
content. Integrate online and offline engagement in the back office.

17. United Bank for Africa
Tactic 1 : Facilitate Advocacy Among Core Fans And Customers.
 Invite Fans To Join The Conversation.
 Integrate Social Call-Outs Into Owned Media.
United Bank for Africa is a leading African Bank that offers Online
banking services and extensively engages its customers on Facebook.

18. Bank of America
Tactic 2: Offer Exclusive Deals Or Features To Social Customers.
 The most common reason customers follow brands is for access to
deals.
 Encourage existing customers to try new products and deepen their
relationships with your brand.

19. J.P. Morgan
Tactic 3: Improve relevancy of information and offers through
personalization.
 Paid Advertising on Facebook and LinkedIn.
 Facebook Applications.
 Integration of Social Activity with Customer Profiles.
J.P. Morgan advertises on LinkedIn.

20. Marketing Automation
 Financial services need to adjust to the world of digital marketing, and
they can’t do this without marketing automation - there are simply too
many tasks to do and too many data points to keep track of.
 Automated marketing releases financial institutions from the worry
and hassle of tedious marketing tasks, giving them the freedom to
refocus their efforts on more profitable activities

21. “Social media is here. It’s not
going away;
not a passing fad.
Be where your customers are : on
Social Media.”
Email: info@wilddreams.in