introduction to mass communication

1. tim_Aisyah

2. tim_Aisyah
Organization of
Radio Industry
Terrestrial
Programming
Nets
-carry at same
time
Syndicate
- carry at diff
time diff station
- satellite-deliver
Technology
AM
-Amplitude
Modulation
- travel farther
- illustrate
precise
electromagnetic
spectrum
Clear Channel
- single dominant station
- provide service over wide
area
Regional channel
- one shared by many stations
that serve fairly large areas
Local channel
- shared by larger number of
station that broadcast only to
their local communities
FM
- Frequency
Modulation
- produce better
sound quality
- less affected by
outside
interference
-diff
electromagnetic
spectrum
Class A + B
- less powerful
Class C
- most powerful
- 100 000 watts
Formats
Music
AC
- adult
contemporary
-hits of 80' / 90'
CHR
-Contemporary
hit radio
- Top 40
Urban
-rap / hip-hop /
dance music
Country
-trad = classic /
twangy music
-contemporary =
modern music
Homogenization Black + Ethnic News / Talk
Noncommercial
radio
- educational station
Online
- Affiliate with
terrestrial radio
- choice-based
station
- Internet-only
station