introduction to mass communication

1. tim_Aisyah

2. tim_Aisyah
Categories of news
+ reporting
Hard news
- consist of basic facts [ 5W 1H ]
- news of important public event
- significance for large numbers of
people
- front section of newspaper / lead
stories of radio or TV newscast
Print Media
- use trad inverted
pyramid style
- main facts delivered in
the first sentence ( Lead )
- unvarnished + no-
nonsense style
- predictable + old-
fashioned format
Broadcast /
Cable Media
- consideration of limited
time , sound , video
- follow square format
- less important fact would
come in last paragraphs
- designed to complement
sound bites = recorded
comments of the
newsmaker
- Advantage :
a) more informal
b) conversational
c) simple
Online Media
a) post the print version
+ minor editing
b) post headline + main
points + link to read
more
about the story
- use newspaper inverted
pyramid style
-integrated photo + video
into text
- Advantage :
* shorter stories
* add related video clip
Soft news
( Features )
- used to get viewer's attention
- Features :
a) rely on human interest
b) entertain
c) use varied style :-
* inverted pyramid
* chronological order
* Q & A format
* simple narrative structure
Investigative report
- exposing pollitical
corruption
- use questionnable style
- require a good deal of
money + time
- packaged in :-
a) documentaries
b) 10-15 min segment
of newsmagazine
program
- printed in series of
article