Advantages of Hiring UIUX Design Service Providers for Your Business
Why you should get serious about the mobile web
1. UP
DA
TE
D
1
E-MARKETING PLUS
26 January 2011
reasons WHY
NOWtime to get
is the perfect
serious about the
MOBILE WEB
i by tijs.vrolix@proximity.bbdo.be
2. Door saravdv op Flickr / saravdv.be
TIJS VROLIX
Strategic Planner at Proximity BBDO
tijs.vrolix@proximity.bbdo.be @tijs
5. 2005: the year of the mobile web
2006: the year of the mobile web
2007: the year of the mobile web
2008: the year of the mobile web
2009: the year of the mobile web
2010: the year of the mobile web
6. 2005: the year of the mobile web ited
lim
hardware
2006: the year of the mobile web
small
2007: the year of the mobile webrket
ma
bad browsers
2008: the year of the mobile web
costly data
2009: the year of the mobile web ns
pla
2010: the year of the mobile web
7. 2010 WAS THE YEAR OF THE MOBILE WEB
2011 WILL BE EVEN MORE SO
10. “The iPhone has taken the
frustration out of browsing
on a mobile phone.”
Charles Wolf, Needham & Company
11. 60% Browse the web at
least once a day.
70% Check email at
least once a day.
80% Use iPhone to
browse the web.
12. By owaief89 on Flickr
TOUCHSCREEN SMARTPHONES ARE THE
NEW STANDARD
13. 70
60
50
40
30
20
10
0
iPhone Symbian RIM Windows Android Palm
Mobile page view share
Mobile internet + apps usage share
Global unit shipment share Source: Morgan Stanley
18. 76%
of all mobile phone users
do not use their mobile
to access the Internet.
It’s too expensive.
My mobile is not capable (60%!).
Why would I?
I don’t get it (and hey, I don’t care).
Source: Essential Research
26. “The explosion of
social networks in the
past few years is just
the Web catching up
with life, since people
are naturally social.”
Eric Schmidt, Google
27. +112%
+347%
January 2009 January 2010
500 000 000 USERS
150 000 000 MOBILE FB USERS
28. Case: dominates UK mobile use
2100 Accounts for nearly half
of all the time people in
1575
the UK spend going
1050 online using their
phones.
525
UK number of mobile minutes spent
(in millions - December 2009)
0
Facebook Google Microsoft Orange AOL GSMA/Comscore
29. – You don't know what you're missing until you get a taste –
48. 2013 precious
mobile ad market
$3,1B
screen estate
9% SMS
2008 18%
Display
mobile ad market
$160M Search
Kelsey Group
24%
73%
13% 63%
35% will be
local ads!
58. NOT ONE SINGLE APP/SOLUTION *
But rather a combination of multiple
elements that fit your (consumers’) goals.
This is also the answer to web versus native development *
65. “MOBILE FIRST!”
Mobile is the key to
Google’s future and its
top programmers now
have mobile as their
primary focus.
Eric Schmidt, Google
66. 1
E-MARKETING PLUS
26 January 2011
reasons WHY
NOWtime to get
serious about the
MOBILE WEB
is the perfect
i download from slideshare.net/tijs and feel free to use (CC Attribution)