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The future of apps
       By @tijs
As advertising shifted towards
 services, apps became the
    ideal branded utility.
Examples
are legio.
Now here’s the problem: digital
services are limited to ... digital.
People want to be able
to create, touch, hold,
display and gift things.
A physical card is so much
more special than an email.
2012 promises to bring a lot
more examples of this trend.
Yet while we do want to
experience tangible things,
we don’t want to lose the
 advantages of digital.
From a digital service to a
digitally enhanced service.
So there it is: the birth
 of the remote app.
Apps that let you monitor, control
 and optimize digitally enhanced
     products and services.
Nike Plus
Nike Fuelband
Jawbone Up
Wakemate
Withings Scale
Withings Blood
Pressure Meter
Copenhagen Wheel
Changers.com
Nest thermostat
Fiat Ecodrive
Volvo on Call
Lego Life
of George
Check http://pinterest.com/tijs/
smart-app-devices/ for updates.
By @tijs

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