A ppt done on ICT based paper" Computers and Development in Popular Indian Cinema".

1. RAJNIKANT’S Laptop: Computers and
Development in Popular Indian Cinema
Author: Joyjeet pal
By
Sarvan.K
M.SC(ICT-ARD)
DA-IICT
ID:201313006

2. Contents
• Abstract
• Prologue
• Introduction
• Related work
• Methodology
• Discussion
• conclusion

3. Abstract
• In the past decade, the role of information technology in development has
seen as exceptional spike in interest.
• Taking the specific example of popular cinema in INDIA, we find a strong
aspirational ways in which computers and technology users are portrayed.
• Study of technological artifacts as represented in popular media in the public
sphere has been a critical missing piece of work on I.T and development.

4. Prologue
• Karthik is hormonal brat and Shakti medical student from poor family got
married against of the wishes of both sets of parents.
• Alai Payuthey a south Indian by filmmaker Mani Rathnam.
• Karthik starts a computer software company and wins contract from
United States that fixes the couples financial troubles.

5. Introduction
•
“Tech Cities” like Bangalore and Chennai expanding giving engineers
in terms of high wages and international mobility.
• Based upon 193 interviews across south India that recorded
perceptions of IT.
• Firstly exams the artifact of computer as power. Secondly exams
computer user and qualities attributed to user. Thirdly discuss
disproportionate imagery in South India.

6. 1.Related work
• Small but rich body of work on south India much ignored .
• The idea of technology generally, IT specifically bridge between social
exclusion and inclusion into development.
• Ideas of transnational identity in cinemas in political reimagination.
• Issues of political, religion and literature of national identity by cinematic
themes.

7. 2 .Methodology
• Reviewed 91 western and India cinema that has themes of relevance to
technology and development. The main focus is to analysis of films.
• Interviewed people from Telugu and Tamil film industry like Menon, Siva and
distributor Dr.Srinivasan from abirami films.
• 47 are specifically Indian films from 1990 to 2000 that depict computer users or
computing artifacts.
• Women as computer users, strong depiction of female characters are seen in
Some of Tamil cinema.

8. 3.Discussion
• The idea of technology as transformative, came to centre stage in 1920
and 1930, in theme of rapid industrialization.
• Metropolis(1927), a futuristic epic. Charli Chaplin’s Modern Times(1936)
on dehumanization.
• Struggle between traditionalism and modernism and use of technology in
national building.

9. 3.Discussion
• The first film to feature computer were science newsreels in the
immediate postwar period in 1951.The first film featuring a rudimentary
computer was When “Worlds collide”.
• We shift our focus over to discuss the representation of technology in
Indian cinema.
• Nehru personally recognized the importance of cinema in the nation
building exercise .

10. 3.1 ICT and Gender Empowerment
• In “Kandukondain Kandukondain”,Sowmya remains traditional to the end.
She does not turn into modern executive .
• In Telugu film “Anand”, Roopa has Independent identity with challenging
behaviour.
• Technology and Gender empowerment idea comes in film “Sangam” in
arrangement of matchmaking bureau by online .

11. 3.2 Aspiration
• Films have long portrayed doctors and big officers mostly preferable.
In 2000 the role was taken over by the software engineer.
• In blockbuster hit “Roja”, hero played a computer engineer whose
arranged marriage is plot in time. The focus on the software engineer
as essential to middle class aspiration is nonetheless highlighted.
• In Hindi films the engineer stereotype is typically applied to the “cool
youngster”.

12. 3.3 The mass film and Iconization of computer
• Mass films highlighted an interestingly in different view of technology and
modernity .
• Mass films aimed at urban lower class and rural viewers.
• M.G.Ramachandran never drank or smoked on screen. MGR went on to
become a hugely popular politician in Tamil Nadu.
• Films like Sivaji The Boss, Jeans, Black or White helped to create one of
the most enduring computer tricks in cinemas.

13. 4.Conclusion
• People were very excited about computers and the possibility of access to
them, but they were unclear how IT could be useful in their lives.
• This analysis of computer and cinema in India brings to light in minds of
people.
• Certain types of entertainment media experiences in India have had
positive social outcome .

14. References
• Akudinobi tradition/modernity and the discourse of African
cinema.Oak Ridge,TN:iris publishing group.
• Burton,j.(1986).cinema and social change in latin
America:conversations with filmmakers.ustin ,Tx:university of
texas press.
• Fuster,G(2005).Class passing:social mobility in film and popular
culture.Carbondale,IL:Southern IIIinois university press.
• From Research paper of Joyjeet pal’s “Rajnikant’s Laptop”.

15. THANK YOU!