As a freelancer for WASSAN organisation studied the Digital Divide and challenges of the CLIC project. Created Digital literacy content. Formed CLIC youth CLubs and conducted workshops

1. REVAMPINGCLIC CENTRES
USING YOUTH CLIC CLUBS
By K Sarvan

2. Acknowledgement
I express my sincere gratitude towards Ramachandrudu and
Govindula Venkat Raman, my project coordinators, for
giving me precious information about Wassan and Clic and
about the work to being carried out by the organisation in
reducing the Digital gap in rural areas.
I also take this opportunity to thank all the employees of
Wassan for their support, encouragement and also for
providing friendly environment, which was very vital during
my internship period.
Finally, I’m thankful to all the individuals whose names are
not included here for their support. All of them have made my
project a success.
K V Y K Sarvan

3. AIM:
To revamp the CLIC Centres by mobilising the community, stakeholders and
establishing a resilience network of individuals for proper use of Wassan Clic
centres.
Objectives:
1. To study CLIC Centres and to form Youth CLIC Club groups in the villages.
2. To Conductmeetings and motivating Youth CLIC Club groups.
3. Video documenting case studies of BSI models in selected centre.
Goals:
a) To meet the youth in villages and understand their computer literacy and
knowledge.
b) To fix somedate and time for conducting motivational sessions at their
desired time.
c) Planning right kind of approach mostly using PPTs, images and videos for
motivating and proposing possibilities of models.
d) Question framing and story board writing for shooting the casestudies in
BSI centres.

4. Forming Youth Clic Clubs
Figure1: Clic Centre with softwareApplication in Gram panchayat
Observation:
Acronymof CLIC stands for climate information centres which provide dynamic
state of climate to the village people. These centres facilitate a software
application which is operated by a dedicated operators. The application was
specially designed for imparting knowledge and information to farmers in
various fields. Along with advises and climate information theseclic centres also
reduce the digital gap. The software application provides animated videos of
different farming activities and details of NPM methods. Beside of agriculture
information it alsoprovideslivestockmanagement and forumforaddressingthe
problems of farmers. In shortsoftwareapplication was intended to providetwo
way communication to farming community
Inception of Youth Clic Clubs:
In order to revamp the Clic clubs
with new modules and dedicated functions, involvement of youth in villages is
very much needed and important. Through Youth clic Clubs, interested youth in
villages are encouraged to join in these clubs voluntarily. These youth clic clubs
would not only a beneficiary to community but also driving force for effective

5. functioning of the clic centres. Youth Clic clubs primarily consistsof minimum 20
members for every clic centre.
Villages selected for Revamping Clic centres:
Four villages for every
mandal are selected for revamping the Clic centres with the help of Youth Clic
Clubs. These Youth Clic Clubs members are formed as group due to common
interest of digital access. The minimum education of clubs is tenth class and
range up to Bachelors and Masters.
The list of villages are
 Doma Mandal
 Basupalli
 Mothkur
 Gudur
 Dongaenkipalli
 Parigi Mandal
 Roopkhan pet
 Naskal
 Rangampalli
 Sultanpur
Field Study and Strategy for Motivational sessions:
The field study was conducted with help of main stakeholder’s of Clic centers.
Stakeholders can broadly can be divided as small and marginal farmers, Women
groups, youth both educated and uneducated, Clic operators, wassan CRP
employees. Among all those stakeholders every village has youth with good
educationalbackgroundandpartialawarenessaboutcomputer literacy.Inorder
to draw attention about the importance of presence of Clic centres in villages I
tried to raise some questions among themselves using Presentation. The
important templates of those are sequentially placed below.

6. Figure2
Figure 3

7. Figure: 4
Figure: 5
The above Figures 4 and 5 gives an idea about the potentiality of open source
knowledgeand opportunity for the youth to improvetheir skills. Youth in the
village got better awareness aboutthe electronic education.

8. Figure: 6
Figure: 7
The above figures 6 and 7 indicate the availability of job opportunity and need
of adoption of unique tools for identifying themselves in net world. In order to
draw attention about having Clic centres and net facility provided by wassan in
their villages I motivated them about computer literacy.

9. Figure: 8
Figure: 9
The above figures 8 and 9 express the new clic centres facilities and complete
gamut of infrastructureand support provided by wassan.

10. Figure: 10
Figure: 11
The above figures 10 and 11 explicitly provides an example of BSI model and
agenda for Youth Clic Clubs.

11. Club formations:
The formation of clic clubs act as catalyst for digital space
in villages. The clubs mostly includes youth with minimum secondary education,
adults and senior citizens. In practical environment during clic club formation
only youthin villages initially showedinterests.Dueto fearof technology orslow
pace of adoption of technology may results for these situation.
Figure 12: Clic youth Club at Gudur Figure 13: Youth club at Basupalli
Figure14: Youth club at Moutkur Figure15: Youth club at Dongenkipalli
The study of technology awareness and adoption of technologies by village
people in selected mandals broughtsomelight into relooking the
methodologies available by researchers for acceptanceof technology. I used
both TAM and UTAUT models.

12. TAM : Itis abbreviateformof Technology Acceptance model. This theory model
studies how user come to accept and use a technology. When digital space
intervened in daily life of any user mostly number of factors influence their
decision about howand when they will useit, notably: Perceived usefulnessand
perceived ease-of-use. It is one of the influence theory for studying Clic origin
and functions. The basic model of TAM can be seen by below block diagram.
Figure16: The flow of different variables in TAM theory
Mostly variables of TAM are dynamic in nature in the system. For example the
case of Clic centres are taken as system which provides different advices from
climate information to different packages of practises in farming. In point of
village people view the presence of Computer and operator act as external
variable for that particular village.
The potentiality of Infrastructure and availability of operator holds huge
usefulness for digital village but due to ignorance and awareness levels the
perceived usefulness limits within the system. The intention of use can be
treated as knowing the dynamic nature of rainfall and prevention methods
during pest attacks. In general competition also regarded as behavioural
intention of use. During clic origin it act as diagnosing entity for taking steps of
prevention. But due to machinery availability on rental basis, engaging video
applications in local language and SMS advices provided a platform for ease of
use about adoption of technology.

13. Ingeneralthe Clic systemfilled the gap ofdigital intervention in circles ofvillages
only for farmers this itself created barrier for other population mostly youth in
village who are craving for digital access. In order to revamping the Clic centres
with new energy inclusion of various stakeholders is needed and youth mustbe
given equal opportunity.
Before jumping into the conclusion of revamping the centres the fundamental
question of adoption and inclusion of various stakeholders drew my attention
towards other model which primarily counts every dynamics of social, political
and economic differences. This model is known as unifiedtheory of acceptance
and use of technology (UTAUT).
Figure 17: UTAUT model
Based on the above model gender, age, experience and voluntariness play a
crucial role on many variables which impact the behavioural intention of user.
During my motivational sessions I designed mostof the sessions to includeboth
gendersand equal opportunityto digitally educated youth to uneducated youth.
However the inclusion of senior citizens and retired people absence shows the
maturity levels of clubs. Themotivational session’scoverscomputerliteracyand
function of new clic centres. While conducting thosesessions someadvices and
suggestions are received which need to be include in new clic centres after
proper consultations.

14. Figure18: Youth clubs in Roapkhanpet Figure 19: Youth clubs in Rangampalli
ADVICES AND SUGGESTIONS:
 To provideextra systems (computers) based on the demand from
members of the club.
 To provideinternet facility initially for accessing the mail, carrier
websites and other open sources.
 To provideprinter and scanning facility.
 To providetraining facility for learning basics in computer.
 To providereasonable downloading facility.
Along with suggestions and advices I expressed someresponsibilities and rules
for the clubs to performeffectively which include monetary, voluntary
contribution. They are
RULES AND RESPONSIBILITES:
 To participate and supportthe activities of clic centres as clic youth clubs
for bringing better awareness in villages.
 Taking care of all infrastructureand hardwaredevices for maintaining
and repairing.
 After consultation with GP, wassan team and clic club groups
contributing minimum amount of money individually for new centres.

15.  Voluntarily contributing time and energy for teaching basics for their
group members.
 Giving priority to firstclub groups for accessing the system.
 Educating farmers aboutthe Clic application and its functions in villages.
 Encouraging leadership and identifying the individual contribution in
clubs.
After successfulmotivationalsessions mostof the individuals in club groups
broughtthe issueof their inability to understand the English language while
learning through computer. So, I suggested to integrate a dedicated hour for
their improvement of English language in ruralcommunity.
Video Recording of Case Studies:
The capturing of case studies are
carried out at Balampet and Bomaraspet. These two areas selected due to
successfulfunctioning of BSI model centres. The interviews are conducted with
open ended questions. This gives the freedom to users for expressing their
thoughts and ideas for betterment of BSI model. The Dvd’s can be available at
the concern authorities of the BSI team.
Conclusion:
The formation of Youth Clic Clubs brought new identification
with in the villagers aboutthe New Clic centres. So, the potentiality of clubs can
be leveraged only after effective working centres. In order to start functioning
of centres, formed club groups have to conduct regular meetings twice in a
month for making resolutions and taking forward clic agenda. During these
meeting consultation of GP, Wassan clic team and clic members are necessary
steps.Inthismanner thedigital infrastructureandclic functionscould betreated
as great asset to village more than as a liability.