Recently Instagram launched a new feature called Stories that strongly resembles Snapchat's section of the same name.

1. Instagram Stories Is Taking On Snapchat

2. You can add a photo or video to your story just by tapping the
"+" button in the top left hand corner of the app and choose to
take a photo or 10 second video. You can draw on the picture
or video by taping the pen tool in the top right hand corner,
and add different filters by swiping left. You can also type
directly onto the photo or video then resize the text by
zooming in and rotating it. If you tap "My Story" on the
homepage and swipe up, it will show you who has watched
each photo and video.
Recently Instagram launched a new
feature called Stories that strongly
resembles Snapchat's section of the
same name.

3. In the past Snapchat has proven there’s a
huge market for sharing fleeting, everyday
moments of our lives and if Instagram can
make stories work alongside its current
offering, then this could be one of its most
important updates because content on
Instagram is simply more sharable, easier to
understand, and far more universal than
other types of content.

4. With this new feature, Brands can take advantage and create
"behind the scene" stories. This stories could be a way to add
some authenticity to the content that appears in the feed. If
you have an active audience base on Instagram, you should
jump on Stories quickly, you also have the opportunity for
increased discoverability.
A recent study by Forrester Research
found that Instagram users were 58
times more likely to like, comment, or
share a brand’s post than Facebook
users and 120 times more likely than
Twitter users. All data indicates that
users are moving away from Twitter
and Facebook and shifting their time to
Instagram.

5. In order to capture the attention of that audience you must be
active on the platform, creating content that is not only
engaging but also shareable for your target audience and keep
in mind, you still want to be strategic with what you share, so
make sure to have a solid content plan, and have an ultimate
purpose or goal.
The most powerful marketing comes from friends, family,
someone you follow, or someone you trust. To reach the ideal
audiences for your brand you must connect with and utilize
these influencers.Given the proper guidelines, they can create
content for a product or idea that will resonate with your
audience and will have a lasting impression.

6. In order to capture the attention of that audience you must be
active on the platform, creating content that is not only
engaging but also shareable for your target audience and keep
in mind, you still want to be strategic with what you share, so
make sure to have a solid content plan, and have an ultimate
purpose or goal.
The most powerful marketing comes from friends, family,
someone you follow, or someone you trust. To reach the ideal
audiences for your brand you must connect with and utilize
these influencers.Given the proper guidelines, they can create
content for a product or idea that will resonate with your
audience and will have a lasting impression.