Special student presentation on a career in accounting and the job outlook for becoming a CPA. MACPA CEO Tom Hood, voted second most influential leader in the CPA Profession in Accounting Today’s 2013 list of the Top 100 Most Influential People in Accounting (his ninth time on the list) sees five fundamental shifts facing accounting now – Leadership, Learning, Technology, Generations and Workplace. In a world of rapid change and increasing complexity, the winners will be those individuals and organizations who can keep their L>C², their rate of learning must be greater than the rate of change and greater than their competition. Tom’s updates are always popular for CPAs and include the latest trends and issues the profession is facing locally, nationally, and globally.

1. Bowie State University
October 15, 2014
Tom Hood, CPA, CITP, CGMA
Rebekah Brown, CPA

2. MACPA.CNF.IO!
!
Select the session:
The Shift Change for Students
Respond to a Poll
Ask a Question

3. Download today’s slides at …
www.SlideShare.net/thoodcpa

4. Insights
to
Ac,on
“One
without
the
other
is
either
useless
or
destruc,ve”
T

5. Tom Hood, CPA, CITP, CGMA!
Tom Hood, CPA, CITP, CGMA
CEO
MACPA www.macpa.org
Business Learning Institute (BLI)
www.blionline.org!
Tom Hood makes every CPA kinda
wish they were licensed in Maryland
– Greg Kyte, CPA, Utah and
Accounting Today Top 100 Influencer
• Named the fourth Most Influential in Accounting
by Accounting Today Magazine 2014
• Linked-In Top 150 Influencer
• Top 25 Influencers in Learning & HR by HR
Examiner
• Top 25 Thought Leaders in Public Accounting by
CPA Practice Adviser
• Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management !
http://www.linkedin.com/in/tomhood!

6. “People
don’t
buy
what
you
do,
they
buy
why
you
do
what
you
do.”
-­‐
Simon
Sinek

7. Why MACPA?
7

9. The Future

10. T

11. In
1997,
the
CPA
profession
crowd-­‐sourced
its
future
with
over
3,500
CPAs
in
the
CPA
Vision
Project
That
was
re-­‐validated
in
2011
by
8,000+
CPAs
Our core purpose, our reason for
being is
CPAs...
Making sense of
a changing and
complex world.
Here is what they said…

12. The
DNA
of
the
CPA
Values
&
Competencies
• Leadership
• Communica,on
• Strategic
Thinking
• Collabora,on
&
Synthesis
• Technologically
Savvy

13. Our
Vision
Statement
for
the
future
is:
(
mandates
to
ourselves
for
a
successful
future)
CPAs are the trusted professionals who enable
people and organizations to shape their future.
Combining insight with integrity, CPAs deliver value by:
• Communica,ng
the
total
picture
with
clarity
and
objec,vity,
• Transla,ng
complex
informa,on
into
cri,cal
knowledge,
• An,cipa,ng
and
crea,ng
opportuni,es,
and
• Designing
pathways
that
transform
vision
into
reality.

14. CPAs
are
trusted
advisors
who,
combining
insight
with
integrity
deliver
value
by:
T
Communica)ng
the
total
picture
with
clarity
and
objec,vity
Transla)ng
complex
informa,on
into
cri,cal
knowledge
An)cipa)ng
and
crea,ng
opportuni,es
Turning
insights
into
ac)on
to
transform
vision
into
reality

15. Current State!
The Shift Change!

16. Dealing with the Shift Change – MACPA Young Professionals

17. The Next Gen CPA Leaders…
1. are proactive, flexible, adaptive and collaborative by nature;
2. have regained the trust of their clients and the public at large;
3. have successfully bridged the profession’s “leadership gap” by
focusing on succession planning, personal growth, and generational
cooperation;
4. have created the profession’s premier global industry standards and
best practices;
5. have redefined the profession through work / life integration,
collaboration, and a team-first approach; and
6. have earned a reputation as technological innovators.

19. The CPA Career

20. Rebekah Brown, CPA
Manager,
Membership
Development
&
Engagement
Maryland
Associa)on
of
CPAs
Business
Learning
Ins)tute
(443)
632-­‐2320
E-­‐mail
Rebekah@macpa.org
Web
www.macpa.org
www.blionline.org
Blog
CPA
Success
TwiRer
@RJBrownCPA
LinkedIn
Rebekah
Brown,
CPA
Slideshare
slideshare.net/rjbrowncpa

21. Expects a 16% growth rate in accounting & auditing jobs from
2012 to 2022

22. 22

23. CPA credential in high demand!
CFOs who are CPAs
Source: Wall Street Journal, 8/13/13
25%
38%
40
35
30
25
20
15
10
5
0
2006
2013
Robert Half 2014 Salary Guide
Employers: Most desired credential
Solid salary growth
Entry-level demand also strong

24. The
The CPA Brand

25. You know you have a killer brand when…
Your customer tattoos it on their body

26. A
profession
has
three
major
aYributes
• A
dis,nct
and
evolving
body
of
knowledge
• A
commitment
to
the
public
interest
–
licensed
by
the
government
• A
code
of
conduct
and
ethics
State of Maryland
CPA License

27. A useful framework to understand
the CPA profession!
The CPA profession is part of the bigger infrastructure
that supports the US free market system. Like the pipes under
urban streets, it is often invisible until it breaks.

28. Our infrastructure for
regulating the US financial
markets has been created
from a series of reactions
to crises and changes and
is in need of repair.
Dodd-Frank Wall Street Reform and Consumer
Single audits
Protection Act
Financial Regulatory Reform
Audit quality
Sarbanes-Oxley Act

29. Information Overload
“You have to understand accounting and you have to understand the nuances of accounting. It’s
the language of business and it’s an imperfect language...” Warren Buffett

30. Becoming a CPA in Maryland
The four E’s
1. Education – (150 hours) Bachelor’s degree + 30 credit
hours
2. Examination – Pass the Uniform CPA Exam
3. Ethics – Maryland requires a separate ethics course and
examination
4. Experience – 1 year of experience working with a CPA
And CPE – - 80 hours of Continuing Professional Education reported
every two (2) years, including four (4) hours of ethics training

31. The CPA Exam
— Start early
— Don’t give up!
— Plan
— Suffer together

32. The Career Path
Lombard Street, San Francisco
http://images.nationalgeographic.com/wpf/media-live/photos/000/597/cache/lombard-street-san-francisco_59769_990x742.jpg

33. Connect
&
Collaborate!

34. Maryland
Associa)on
of
CPAs
Business
Learning
Ins)tute
Web
hRp://www.macpa.org
Blog
hRp://www.cpasuccess.com